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Vanson Bourne Infographic: Wearable Tech

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We interviewed 1000 UK consumers and asked them about wearable technology. This infographic details the headline stats from our research.

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Vanson Bourne Infographic: Wearable Tech

  1. 1. WEARABLE TECH AT TIPPING POINT FOR MASS-MARKET LIFE-CHANGING OR JUST A FAD? WHICH FEATURES ARE IMPORTANT? WHAT WOULD ENCOURAGE PURCHASE? WHAT DISCOURAGES PURCHASE? AT A GLANCE WEARABLE TECH: THE NEXT‘BIG THING’? 10%CURRENTLY OWN AN ITEM OF WEARABLE TECH PLAN TO BUY SOME FORM OF WEARABLE TECH IN THE NEXT 2 YEARS 1/3 NEARLY Survey conducted in November 2014 by Vanson Bourne. Respondents were 1000 consumers in the UK. JUST FOR FITNESS? We interviewed 1000 consumer respondents in the UK and asked them about wearable technology. 17% SEE IT AS THE MOST BUT MARGINALLY MORE AS JUST A FAD 1/2 ALMOST OF WEARABLE TECH 8/10BELIEVE THAT COULD HELP THEM IN WEARABLE TECH THEIR DAY-TO-DAY LIVES 46% 44% 3/4REGARD THE ABILITY 62%WIRELESS CONNECTIVITY WHILE OUT AND ABOUT AS IMPORTANT OVER EXPECT DIVIDED OPINION ON MOST IMPORTANT CAPABILITY PERFORM MULTIPLE TASKS SINGLE DEDICATED PRACTICAL TASK 18% 17% 50% 55% 60% 51% tell the time 47% in-built camera 47% store and play music 60% access to emails 73% worry about the security of the data produced 58% internet connectivity 48% expense 41% worry about hackers stealing their personal information 34% worry about companies storing personal information 28% worry about companies using the devices to monitor their behaviour 31% smartphones can already do everything they need 40% 60% 80%70%50%30% 61% Heart rate monitoring 48% Physical fitness trackers 41% Calorie monitoring FITNESS FUNCTIONS SEEN AS BEING MOST PRACTICAL ARE: 1/2SEE A FITNESS RELATED FUNCTION AS IMPORTANT WHEN CONSIDERING TO BUY WEARABLE TECH AROUND 28%THINK THAT WEARABLE TECH CAN HELP THEM GET FITTER IN THEIR DAY-TO-DAY LIFE TO CONNECT TO THE INTERNET JUST UNDER 9/10FEEL THAT WEARABLE TECH SHOULD HAVE INTERNET OWNERS SAY IT IS TO THEIR LIVES VITALLY IMPORTANT 9/10 MORETHAN WHO PLAN TO BUY WEARABLE TECH IMPORTANT PART SEE IT AS BECOMING AN SEE WEARABLE TECH THAN DO NOT OF THEIR LIVES IMPORTANT FACTOR CONNECTIVITY

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