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Not Targeting
We are focused on solving the top sales and
marketing needs of the target small business market.
2014 - 2016...
What Our Target
Looks Like
These Customers
Are Good
These Customers
Are Ok
These Are
NOT Targets
B2B CRM, RFP, HIPAA,
Bric...
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Infusionsoft Target Market

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Infusionsoft Target Market

  1. 1. Not Targeting We are focused on solving the top sales and marketing needs of the target small business market. 2014 - 2016 Complex Sales Process, RFP, HIPAA, Brick & Mortar Retail, Corporate Franchise Headquarters Pre-Revenue Startups No Digital Experience No Marketing Budget Not English Speaking <200 Contacts 25+ Employees <1 Year in Business <$50K in Annual Revenue Good Better Best $100K - $249K Annual Revenue $50K - $100K Annual Revenue Professional & Consumer Services 1000+ Contacts 2-5 Employees 3+ Years in Business $250K+ Annual Revenue $1000+/mo. Marketing Budget 500-999 Contacts 200+ Contacts 1-10 Employees 1-25 Employees 2+ Years in Business 1+ Years in Business $500 - $999/mo. Marketing Budget $100+/mo. Marketing Budget Some Digital Sales and Marketing Experience English Speaking US, CA, AU, NZ, UK (email, website, CRM, social, eComm)
  2. 2. What Our Target Looks Like These Customers Are Good These Customers Are Ok These Are NOT Targets B2B CRM, RFP, HIPAA, Brick & Mortar Retail, Corporate Franchise <$50K Annual Revenue or Pre-Revenue Start-ups $249K - $100K Annual Revenue Not English-speaking <200 Contacts $99K - $50K Annual Revenue No Marketing Budget No Digital Experience 200+ Contacts500-999 Contacts Professional & Consumer Services Various Industries $250K+ Annual Revenue $1000/mo. Marketing Budget $100+/mo. Marketing Budget $500 - $999/mo. Marketing Budget English-speaking in the US, CA, AU, NZ, UK Some Digital Sales and Marketing Experience (Email, Website, CRM, Social, eComm) 1000+ Contacts 25+ Employees1 - 25 Employees2 - 5 Employees 1 - 10 Employees Infusionsoft is the leading sales and marketing software for small businesses, designed to help them get organized, grow sales and save time. <1 Year in Business1+ Year in Business2+ Years in Business3+ Years in Business

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