Interesting time in search; companies taking different paths
It’s not all bad
Click through rate optimisation, RDF, mobile as a ranking factor
The senses – smartphoneMarissa Mayer, Google, “Today’s phones are almost likepeople” ; eyes – camera, ears – microphone, skim – touch.
Search sits across all three groups;
This describes the techniques and tactics you might use
You earn these +1s out of the search box. Impact on CTR which Google will not normalise. +1 switching and landing page evolution
Bigmouthmedia + Econsultancy day happening today; most brands don’t think they moved fast enough on Google+These pages connect with your AdWords account.
Brand impact of search. In fact; if consumers learn to do this en mass – how does your web strategy work? Land grab for +keywords.
Google’s related toolbar
Google’s putting PPC ads on the bottom of the SERPS too
Bing: Behaviour, Social, Link
CTR optimisation; annotation
All that hard work.. But what happens if they don’t buy straight awayWith search you can generally afford for them to keep trying; especially SEO since clicks are free – but this is becoming less affordable in PPC.
Most PPC/Search agencies already have budget for a giant display network – Google.
Not “personalised” because it’s anonymous. I like the term “unique”.second bite at the cherry
Fell of the back of a truck -- Encourage brand terms, Navigation and dominant searches
Will https searches harm search retargeting platforms? Is Google being dastardly?