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Internal.content.what.opportunities.are.being.missed

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Identifying internal content within the company which can be turned into insights and used as a knowledge archive or visualisations by relevant professionals when needed.

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Internal.content.what.opportunities.are.being.missed

  1. 1. Gathering Intelligence within the company. What opportunities are being missed?
  2. 2. WHAT ARE THE OPPORTUNITIES? TURN INTERNAL DATA INTO SMART INTELLIGENCE
  3. 3. What are the questions we need to ask? What do we need to know about and why? Which internal sources do we need to do this? What new opportunities open up with internal data sources?
  4. 4. What data sources reside in the company? Some are obvious, some maybe less so: • E-Mail • CRM • Internal CI and MI analysis • Conferences and „away day“ reports • Historial client records (CRM and non-CRM connected) • Sales & business development reports (CRM and non CRM connected) • Enterprise-wide platforms e.g. Sharepoint • Silos known about or to be discovered • Others…….
  5. 5. What is the value of such sources? Ask the question - what could you do in an ideal world if you had such information? Part 1 • E-Mail – probably has the most insights but very difficult to access (legal / confidentiality / privacy / techical) • CRM – already partly structured – usually client and business development focused • Conferences and inhouse „away day“ reports – may need a system for this if not in place • Sales & business development not on the CRM – may need to identify where such documents are located
  6. 6. What is the value of such sources? Ask the question - what could you do in an ideal world if you had such information? Part 2 • Enterprise-wise platforms and intranets – just because there is a broad based name to a system, it does not mean that all data available is known about or accessible • Silos – there could be many insights here but it is the biggest challenge – both for the known unknowns and the unknown unknowns!
  7. 7. Thank you Andrew Garrett CID GmbH Struthweg 1 D-63594 Hasselroth Germany www.cid.com Tel.: +49 6051-8846-115 E.: a.garrett@cid.com

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