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Top 10 fashion retail on fb q1 2016

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We looked at the top 10 Fashion Retail brands on Facebook in South Africa over the first quarter of 2016

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Top 10 fashion retail on fb q1 2016

  1. 1. Comparison of Top 10 Fashion Retail Brands on Facebook in South Africa Q1-2016
  2. 2. Top Fashion Retail Brands on Facebook Q1-2016 • We looked at the top 10 Fashion Retail brands on Facebook in South Africa over the first quarter of 2016 • Read on to find out how brands like Truworths, Mr Price and PEP performed.
  3. 3. Highlights • With a growth rate of 15%, Truworths Fashion enjoyed the highest Fan Growth Rate amongst the 10 brands analysed • Among the brands analysed, PEP was engaging best with their fans with the least amount of posts. Sportscene was almost the exact opposite with the most posts and second lowest engagement score. • Mr Price / MRP leads the way in total fan base but also showed they know what their fans want by excelling in all areas of the report. • The most engaging content was competition related • Spree.co.za had an impressive 47% positive sentiment. • Mr Price / MRP responded to the highest percentage of fan posts (80.22%) in the shortest average time frame (443 minutes).
  4. 4. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  5. 5. Mr Price / MRP had the largest fan base of 810,595 while Truworths Fashion showed the highest fan growth of 14.78%. 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 0K 100K 200K 300K 400K 500K 600K 700K 800K 900K Growth% Number of Fans WOOLWORTHS SA Tomy Takkies Mr Price / MRP Edgars LEGiT Fashion Truworths Fashion Identity spree.co.za PEP sportscene Fans
  6. 6. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Lesotho Countries < 2% Zambia Botswana Other Countries South Africa Namibia Lesotho Countries < 2% Zambia Fans - Geography
  7. 7. Mr Price / MRP had the highest PTAT of 2.88% as a percentage of its average number of Fans during this time period. 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 0K 100K 200K 300K 400K 500K 600K 700K 800K 900K Peopletalkingabout(as%ofFans) Average Number of Fans Tomy Takkies WOOLWORTHS SA Mr Price / MRP Edgars LEGiT Fashion Truworths Fashion Identity spree.co.za PEP sportscene Conversations
  8. 8. sportscene published the greatest number of posts (331). PEP had the highest average engagement, with a score of 666. 0 50 100 150 200 250 300 350 0 100 200 300 400 500 600 700 WOOLWOR… Tomy Takkies Mr Price / MRP Edgars LEGiT Fashion Truworths… Identity spree.co.za PEP sportscene Number of Posts Engagement Score Engagement Score Number of Posts Engagement - Posts
  9. 9. Mr Price / MRP received the most number of Likes (336,202), PEP got the most number of Comments (7,801) and LEGiT Fashion had the most number of Shares (2,047). 0K 50K 100K 150K 200K 250K 300K 350K 400K WOOLWORTHS SA Tomy Takkies Mr Price / MRP Edgars LEGiT Fashion Truworths Fashion Identity spree.co.za PEP sportscene Likes Comments Shares Engagement Breakdown
  10. 10. Most Engaging Brand Posts PEP 17-MAR-16, THU 3:00AM It’s competition time! Tell us how many hooded baby boys’ & girls’ tops you see in the below image a .. ENGMT . LIKES COMMENT S SHARE S SENTIMENT 999 3,253 2,655 227 Uncategorized LEGiT Fashion 05-FEB-16, FRI 6:23AM Ladies, February is all about Saying Yes To the endless possibilities in life. Tell us what you ar .. PEP 26-FEB-16, FRI 2:00AM What is your favourite baby product from PEP? Let us know and you could win yourself a R100 PEP Vouc .. ENGM T. LIKES COMMENTS SHARE S SENTIMENT 994 1,644 1,215 1,057 Uncategorized ENGMT . LIKES COMMENT S SHARE S SENTIMENT 984 5,757 872 120 Uncategorized
  11. 11. Most Engaging Brand Posts Tomy Takkies 08-MAR-16, TUE 1:09AM When your whole family has their favourite pair on, you know it’s going to be a good day! ENGMT . LIKES COMMENT S SHARE S SENTIMENT 977 11,185 90 8 Uncategorized Tomy Takkies 17-MAR-16, THU 2:00AM Shake things up with this fresh and cool pattern. Add the Tomy Denim Tribals to your collection toda .. Edgars 26-JAN-16, TUE 3:00AM Need new gym gear for the new year? We’ve got you covered! Visit http://www.edgars.co.za/women/act .. ENGM T. LIKES COMMENTS SHARE S SENTIMENT 967 9,841 98 30 Uncategorized ENGMT . LIKES COMMENT S SHARE S SENTIMENT 964 7,621 45 32 Neutral
  12. 12. WOOLWORTHS SA's Facebook Page saw the highest number of Fan posts (1,422). 0 200 400 600 800 1000 1200 1400 1600 Tomy Takkies WOOLWORTHS SA Mr Price / MRP Edgars LEGiT Fashion Truworths Fashion Identity spree.co.za PEP sportscene Number of Fan Posts Fan Posts
  13. 13. spree.co.za received the highest percentage of Positive Sentiment (47.00%). 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Tomy Takkies WOOLWORTHS SA Mr Price / MRP Edgars LEGiT Fashion Truworths Fashion Identity spree.co.za PEP sportscene Negative Neutral Positive Sentiment Analysis
  14. 14. Mr Price / MRP responded to the highest percentage of Fan posts (80.22%). 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 0 500 1000 1500 2000 2500 3000 3500 4000 %ofFanPostsBrandRespondedto Average Response Time (mins) Tomy Takkies WOOLWORTHS SA Mr Price / MRP Edgars LEGiT Fashion Truworths Fashion Identity spree.co.za PEP sportscene Brand Responses
  15. 15. sportscene published the most with 331 posts, among the brands in "Fashion Retail" Group. 8% 4% 6% 10% 14% 9% 13% 25% 6% 5% Truworths Fashion PEP LEGiT Fashion Mr Price / MRP WOOLWORTHS SA Edgars spree.co.za sportscene Identity Tomy Takkies Share Of Voice – Volume of Posts
  16. 16. Mr Price / MRP received the largest volume of Likes (336,202), among the brands in "Fashion Retail" Group. 5% 12% 2% 38% 2% 11% 6% 6% 8% 10% Truworths Fashion PEP LEGiT Fashion Mr Price / MRP WOOLWORTHS SA Edgars spree.co.za sportscene Identity Tomy Takkies Share Of Voice – Likes
  17. 17. PEP received the largest volume of Comments (7,801), among the brands in "Fashion Retail" Group. 4% 28% 10% 14% 19% 5% 2% 7% 6% 5% Truworths Fashion PEP LEGiT Fashion Mr Price / MRP WOOLWORTHS SA Edgars spree.co.za sportscene Identity Tomy Takkies Share Of Voice – Comments
  18. 18. LEGiT Fashion received the largest volume of Shares (2,047), among the brands in "Fashion Retail" Group. 3% 12% 22% 14% 20% 9% 7% 8% 2% 3% Truworths Fashion PEP LEGiT Fashion Mr Price / MRP WOOLWORTHS SA Edgars spree.co.za sportscene Identity Tomy Takkies Share Of Voice – Shares
  19. 19. During this time period, Range of babies’ tops ONLY R24.99 each – ALL WINTER! was the most engaging run by PEP. spree.co.za published the most (7) in its Easter Hunt Riddle campaign. 0 1 2 3 4 5 6 7 8 0 200 400 600 800 1000 1200 Instagram of the… Easter Facebook… The Festival Edit(Mr… #EdgarsFROW(Edgars) Buy any 2 of your faves… #Truworthswinter(Truw… Get R500 fashion… Easter Hunt… Range of babies’ tops… SALE UPTO 50% OFF… Number of Posts Engagement Score Engagement Score Number of Posts Campaign Comparison
  20. 20. Thanks For Reading! To Generate your own free report like this for your own brands, head over to Unmetric now Create Your Free Social Media Report Now
  21. 21. Thanks! For a detailed analysis on any of the brands included in this report Please contact us at info@whysatisfy.com

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