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BAIDU 101
MACRO CONSCIOUS
Andrew Erickson

Co-Founder 

andrew@macroconscious.comThe importance of Baidu in
your global ou...
WHY BAIDU?
▸ China has over 642 million internet users
▸ and over 565 million mobile users
▸ There is an estimated 5 billi...
HOLY SMOKES, THAT’S
A BIG DEAL.
CHINA IS
ALREADY MOSTLY
MOBILE!
CHINA’S MOBILE
SEARCH MARKET
10%
5%
7%
79%
Baidu Sou Gou
Yi Sou Others
VISUALLY,
THAT LOOKS
LIKE:
HOW IMPORTANT IS SEO?
▸ Over 30% of Baidu’s initial search results are to other
websites they own
▸ Baidu Baike: China’s W...
ADVERTISING ON
BAIDU
What does it
look like?
News
Baike
(China’s
wikipedia)
Paid Ad
Baidu

Store

(also paid)
Baidu’s
version
of reddit
“IN CHINA AND ON BAIDU, PAID
ADS ARE MORE IMPORTANT THAN
SEO FOR BUSINESSES NEW TO
CHINA’S MARKET.”
Andrew Erickson
Macro ...
THE SAME SEO RULES APPLY
▸ Quality content with well placed keywords
▸ Consistent content updates
▸ Have quality inbound l...
BAIDU SEO: WHAT MATTERS MOST?
▸ A .cn domain name
▸ Local Chinese web hosting (or at least a hosting service
not banned in...
RESEARCH TRENDING SEARCHES USING BAIDU FENGYUNBANG
BAIDU OUTREACH WILL GET YOUR
BRAND IN FRONT OF MILLIONS OF
WEB USERS, BUT SOCIAL APPS LIKE
WECHAT AND WEIBO ARE ALREADY
BE...
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Baidu 101: The Importance of Baidu in Your Global Outreach

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Google is the best search engine, but not in China! Learn about China's top search engine.

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Baidu 101: The Importance of Baidu in Your Global Outreach

  1. 1. BAIDU 101 MACRO CONSCIOUS Andrew Erickson
 Co-Founder 
 andrew@macroconscious.comThe importance of Baidu in your global outreach
  2. 2. WHY BAIDU? ▸ China has over 642 million internet users ▸ and over 565 million mobile users ▸ There is an estimated 5 billion search queries in China each day, with over 50% being on mobile. ▸ Baidu has over 79% of the search engine market in China.
  3. 3. HOLY SMOKES, THAT’S A BIG DEAL.
  4. 4. CHINA IS ALREADY MOSTLY MOBILE!
  5. 5. CHINA’S MOBILE SEARCH MARKET 10% 5% 7% 79% Baidu Sou Gou Yi Sou Others VISUALLY, THAT LOOKS LIKE:
  6. 6. HOW IMPORTANT IS SEO? ▸ Over 30% of Baidu’s initial search results are to other websites they own ▸ Baidu Baike: China’s Wikipedia ▸ Baidu Ditu: China’s Google Map ▸ Baidu Tuiguang: China’s Reddit ▸ Baidu’s control makes it difficult to compete for the remaining search space
  7. 7. ADVERTISING ON BAIDU What does it look like?
  8. 8. News Baike (China’s wikipedia) Paid Ad Baidu
 Store
 (also paid) Baidu’s version of reddit
  9. 9. “IN CHINA AND ON BAIDU, PAID ADS ARE MORE IMPORTANT THAN SEO FOR BUSINESSES NEW TO CHINA’S MARKET.” Andrew Erickson Macro Conscious
  10. 10. THE SAME SEO RULES APPLY ▸ Quality content with well placed keywords ▸ Consistent content updates ▸ Have quality inbound links to your website ▸ Intuitive website flow for the user (UX/UI)
  11. 11. BAIDU SEO: WHAT MATTERS MOST? ▸ A .cn domain name ▸ Local Chinese web hosting (or at least a hosting service not banned in China) ▸ Meta tags are important ▸ MUST USE , not just English ▸ Links from .cn domains also improve SEO ▸ Use Baidu Webmaster Tools for analytics
  12. 12. RESEARCH TRENDING SEARCHES USING BAIDU FENGYUNBANG
  13. 13. BAIDU OUTREACH WILL GET YOUR BRAND IN FRONT OF MILLIONS OF WEB USERS, BUT SOCIAL APPS LIKE WECHAT AND WEIBO ARE ALREADY BECOMING A HUGE SEARCH RESOURCE. Stay tuned …

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