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P.1 CORPORATE CULTURE GROUP
USING BEHAVIOURAL INSIGHT TO IMPROVE
RESILIENCE TO THE CLIMATE CRISIS
P.2 CORPORATE CULTURE GROUP
SIR JAMES BEVAN, WHITEHALL AND
INDUSTRY GROUP, 16 APRIL 2019.1
“CLIMATE CHANGE
IS SIMPLY THE B...
P.3 CORPORATE CULTURE GROUP
CLIMATE CRISIS DISASTERS ARE HAPPENING
AT THE RATE OF ONE A WEEK.2
P.4 CORPORATE CULTURE GROUP
AND IT’S SET TO BECOME MORE EXTREME
oEarth’s temperatures could rise 1.5oC as early as 2030,
a...
CONSERVATISM BIAS, ITS WORSE THAN WE THOUGHT
o Scientists have identified a pattern of consistent underestimation in asses...
P.6 CORPORATE CULTURE GROUP
THE COST OF CLIMATE CHANGE
oClimate change could cost $69 trillion by 2100.10
oClimate change ...
P.7 CORPORATE CULTURE GROUP
WE’RE NOT ACTING FAST ENOUGH
o Global carbon emissions increased 2% in 2017/1813
o TPI report ...
PUBLIC PRESSURE IS MOUNTING
o 84% of global citizens agree that climate
change is a global catastrophic risk 16
o In the U...
P.9 CORPORATE CULTURE GROUP
BUT IT’S NOT TOO LATE
oIt is about human behavior: changing it.
“it’s less about the hardware ...
WHAT BEHAVIOURS UNDERPIN RESILIENCE?
o “resilience is the capacity of a system, be it an individual, a
forest, a city or a...
P.11 CORPORATE CULTURE GROUP
RESILIENCE How do we keep what
we really want to keep?
RELINQUISHMENT What do we need to let
...
WE WILL EXPLORE INSIGHTS FROM BEHAVIOURAL SCIENCE
1. Context – Behaviour is a function of the person and the environment
2...
P.13 CORPORATE CULTURE GROUP
HERE AT CORPORATE CULTURE, WE HAVE OVER 30 YEARS EXPERIENCE AND
KNOW-HOW IN THE BUSINESS OF C...
P.14 CORPORATE CULTURE GROUP
TO SEE THE FULL PRESENTATION,
JOIN US IN CENTRAL LONDON
WHERE WE REGULARLY RUN DISCOVERY
SESS...
P.15 CORPORATE CULTURE GROUP
SOURCES
1. https://www.gov.uk/government/speeches/climate-change-turning-emergency-into-oppor...
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Using behavioural insight to improve resilience to the climate crisis

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“Climate change is simply the biggest issue there is. It is the biggest threat out there to our economy, environment, health, way of life, our country, our world, and our future.” - Sir James Bevan

To see the full presentation, join us in central London where we regularly run discovery sessions. Visit corporateculture.co.uk/events to see what’s coming up, and contact Elaine Smith to register interest. elaine.smith@corporateculture.co.uk

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Using behavioural insight to improve resilience to the climate crisis

  1. 1. P.1 CORPORATE CULTURE GROUP USING BEHAVIOURAL INSIGHT TO IMPROVE RESILIENCE TO THE CLIMATE CRISIS
  2. 2. P.2 CORPORATE CULTURE GROUP SIR JAMES BEVAN, WHITEHALL AND INDUSTRY GROUP, 16 APRIL 2019.1 “CLIMATE CHANGE IS SIMPLY THE BIGGEST ISSUE THERE IS. IT IS THE BIGGEST THREAT OUT THERE TO OUR ECONOMY, ENVIRONMENT, HEALTH, WAY OF LIFE, OUR COUNTRY, OUR WORLD, AND OUR FUTURE.”
  3. 3. P.3 CORPORATE CULTURE GROUP CLIMATE CRISIS DISASTERS ARE HAPPENING AT THE RATE OF ONE A WEEK.2
  4. 4. P.4 CORPORATE CULTURE GROUP AND IT’S SET TO BECOME MORE EXTREME oEarth’s temperatures could rise 1.5oC as early as 2030, and 3-5oC by 2100.3 o38.5oC will be a normal UK Summer by the 2040s.4 oSea levels are rising at the fastest rate in 3000 years – 3mm per year.5 oCoastal erosion is displacing communities.6 oOne in six homes in England are at risk of flooding7 yet the number of homes built in flood zones has increased.8
  5. 5. CONSERVATISM BIAS, ITS WORSE THAN WE THOUGHT o Scientists have identified a pattern of consistent underestimation in assessments of key climate indicators, and of the threat of climate disruption, driven by: o the perceived need for consensus and to speak in a single voice o a desire to protect reputation o the context of climate denial – scientists go the extra mile to disprove the stereotype o the institutional aspects of assessment, including who the authors are and how they are chosen, how the substance is divided into chapters, and guidance emphasizing consensus.9
  6. 6. P.6 CORPORATE CULTURE GROUP THE COST OF CLIMATE CHANGE oClimate change could cost $69 trillion by 2100.10 oClimate change forecast to shrink global GDP by 7% by 2100, yet meeting 2oC target would improve global GDP 0.1% by 2030.11 oA severe drought would cost each household more than £100. The cost per household of the investment that would greatly reduce the risk is only £4/year.12
  7. 7. P.7 CORPORATE CULTURE GROUP WE’RE NOT ACTING FAST ENOUGH o Global carbon emissions increased 2% in 2017/1813 o TPI report assessing the climate performance of 274 of the world’s highest- emitting publicly listed companies put investors on “emergency footing”: o 46% do not adequately consider climate risk in operational decision making o 86% are yet to undertake and disclose climate scenario planning.14 o The Committee on Climate Change said they are shocked there is no real preparation to cope with heatwaves and flash floods, likening the UK’s climate crisis preparations to “Dad’s Army”, adding that funding for programmes to tackle problems resulting from global heating have been cut.15
  8. 8. PUBLIC PRESSURE IS MOUNTING o 84% of global citizens agree that climate change is a global catastrophic risk 16 o In the UK, climate change is now in the top three issues consumers expect business to take action on.17 o 84% of climate efforts disclosed by businesses surveyed were not seen as strong enough by consumers.18
  9. 9. P.9 CORPORATE CULTURE GROUP BUT IT’S NOT TOO LATE oIt is about human behavior: changing it. “it’s less about the hardware in our cities and more about the software in our heads.” (Sir James Bevan, Whitehall and Industry group, 16 April 2019) 1
  10. 10. WHAT BEHAVIOURS UNDERPIN RESILIENCE? o “resilience is the capacity of a system, be it an individual, a forest, a city or an economy, to deal with change and continue to develop. It is about how humans and nature can use shocks and disturbances like a financial crisis or climate change to spur renewal and innovative thinking.”19 o In developmental psychology, resilience encompasses: 1. achieving better than expected outcomes given risk 2. sustaining competence/ functioning under adverse conditions 3. regaining normal functioning following a period of exposure to trauma or adversity
  11. 11. P.11 CORPORATE CULTURE GROUP RESILIENCE How do we keep what we really want to keep? RELINQUISHMENT What do we need to let go of in order to not make matters worse? RESTORATION What can we bring back to help us with the coming difficulties? THE DEEP ADAPTATION AGENDA
  12. 12. WE WILL EXPLORE INSIGHTS FROM BEHAVIOURAL SCIENCE 1. Context – Behaviour is a function of the person and the environment 2. Framing - Affects how we respond to information 3. Behavioural biases that prevent or encourage action What are the drivers of risk behaviours? How do we make decisions at times of uncertainty? 4. Behaviours, benefits and barriers – getting specific 5. Driving community participation and collective action Nudging and boosting to build personal and collective agency and make it easy to act Social influence – the strongest predictor of pro-environmental behaviours is your belief that other people are doing them and think you should too. The power of emotional appeals Designing choice environments - climate resilient homes.
  13. 13. P.13 CORPORATE CULTURE GROUP HERE AT CORPORATE CULTURE, WE HAVE OVER 30 YEARS EXPERIENCE AND KNOW-HOW IN THE BUSINESS OF CULTURE AND CHOICE WRAP LOVE FOOD HATE WASTE £13BILLION SAVED IN FIVE YEARS 59% DECREASE IN SEWER BLOCKAGES 350% INCREASE IN HOUSEHOLD RECYCLING
  14. 14. P.14 CORPORATE CULTURE GROUP TO SEE THE FULL PRESENTATION, JOIN US IN CENTRAL LONDON WHERE WE REGULARLY RUN DISCOVERY SESSIONS VISIT CORPORATECULTURE.CO.UK/EVENTS TO SEE WHAT’S COMING UP, AND CONTACT ELAINE SMITH TO REGISTER INTEREST ELAINE.SMITH@CORPORATECULTURE.CO.UK
  15. 15. P.15 CORPORATE CULTURE GROUP SOURCES 1. https://www.gov.uk/government/speeches/climate-change-turning-emergency-into-opportunity 2. https://www.theguardian.com/environment/2019/jul/07/one-climate-crisis-disaster-happening-every-week-un-warns 3. https://www.reuters.com/article/us-climate-change-un/global-temperatures-on-track-for-3-5-degree-rise-by-2100-u-n-idUSKCN1NY186 4. https://www.metoffice.gov.uk/research/approach/collaboration/ukcp/index 5. https://www.gov.uk/government/speeches/climate-change-turning-emergency-into-opportunity 6. https://www.gov.uk/government/speeches/climate-change-turning-emergency-into-opportunity 7. https://rainbow-int-franchise.co.uk/flooding-statistics-uk/ 8. https://www.lgcplus.com/services/housing/revealed-the-areas-building-the-most-new-homes-in-flood-zones/7024731.article 9. https://blogs.scientificamerican.com/observations/scientists-have-been-underestimating-the-pace-of-climate-change/ 10. https://www.washingtonpost.com/climate-environment/moodys-analytics-says-climate-change-could-cost-69-trillion-by-2100/2019/07/02/f9fb94ac-99cb- 11e9-916d-9c61607d8190_story.html 11. www.edie.net/news/9/-Adaptation-alone-will-not-be-enough---Climate-change-to-shrink-global-GDP-by-7--by-2100/ 12. https://www.gov.uk/government/speeches/escaping-the-jaws-of-death-ensuring-enough-water-in-2050 13. https://www.telegraph.co.uk/news/2018/10/08/earths-temperature-rise-15c-early-2030-amid-dire-warnings-un/ 14. https://sustainablebrands.com/read/leadership/report-highest-emitting-companies-off-track-to-meet-paris-climate-goals 15. https://www.theguardian.com/environment/2019/jul/10/uks-preparation-for-climate-crisis-like-dads-army 16. https://www.lifeworth.com/deepadaptation.pdf 17. https://www.holmesreport.com/latest/article/study-cyber-security-data-privacy-climate-change-top-issues-where-consumers-expect-brands-to-take-a-stand 18. https://www.edie.net/news/9/Survey--Business-failing-to-keep-pace-with-public-pressure-for-climate-action/ 19. https://www.stockholmresilience.org/research/research-news/2015-02-19-what-is-resilience.html

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