Social Media For Defense & Government 2010


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Effectively engage your communities by hearing best practices from today's social media leaders

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Social Media For Defense & Government 2010

  1. 1. Facebook, Twitter, presents a training conference Second Life, and Internal Networks – See how the Gov’t is transitioning to Web 2.0! Social Media Defense & for Featuring: Government TM Gen Craig R. McKinley, USAF Chief, National Guard Bureau Tactical Positioning and Deployment Dmitry Kachaev in the Social Space Director, Research and Development at Office of the January 20 – 22, 2010 Washington DC CTO, Government of the Metro Area District of Columbia Dennis Wisnosky Business Mission Area Chief Technical Officer and Chief Architect, Office of the DCMO, U.S. DoD Dr. Michael Wertheimer Create online communities to benefit your enterprise: Technical Director, National • Effectively engage your communities by hearing best practices from today’s social Security Agency media leaders • Understand the evolution of social media in the context of the military, with the Steven Ressler improvement of internal and external communications Founder, • Investigate new tools and platforms that forge the path for DoD and Government web presence • Plus much more! Including briefs on social media initiatives from the US Army, US Air Force, National Guard, and more! Media Partners: Register Today! Call Andrew Drummond at 416-597-4728 or email
  2. 2. Who You Will Meet: Social Media IDGA’s Social Media for Defense and Government 2010 is a forum on the embracement, implementation and utilization of Defense & for new media platforms that meet the government’s goals of transparency and allow for more efficient internal and external communication. Representatives Government TM come from DoD, government agencies and technology service providers. Attendees will comprise a variety of functions, including: Tactical Positioning and Deployment • Public Affairs / Public Relations • Public Information in the Social Space • Web Communications • Internal / External Communications • Employee Relations • Marketing Communications • Human Resources and Recruiting Dear Colleague, • Organizational Transformation & Development It is an honor to welcome you to • Executive Communication IDGA’s Social Media for Defense and 2010. Take part in a unique forum Government • Change Management on the embracement, implement utilization of new media platfor ation and • New and Emergent Media ms that meet the Government’s transparency and allow for more goals of efficient internal and external com munication. As the public consistently develop s their knowledge and use of various About IDGA for their personal, career and busines online tools The Institute for s development goals, DoD & Gov’t it their mission to reach the public have made Defense & via these new and emergent form s of media. Government The IDGA’s Social Media for Def Advancement ense & Government will provid (IDGA) is a non-partisan information insight into existing technologi e critical based organization dedicated to the es including Twitter and Facebo advanced elements such as the ok as well as promotion of innovative ideas in government’s general information blogs, and closed social media page, public service and defense. We bring suite. together speaker panels comprised of military and government The DoD & Gov’t now realize that the uses of social media go far professionals while attracting communicating with the public, beyond delegates with decision-making to being a valuable resource that intercommunication throughout allows for power from military, government the DoD by connecting soldiers commanders. with senior and defense industries. There is no better time than now to support the government in crea fulfilling goals to obtain a significa ting policies and nt Web 2.0 presence. Don’t delay by calling 416-597-4728 or by faxi – register today 416-598-7934. ng the order from the back of the brochure to Here’s what people are saying about IDGA I look forward to meeting you in Jan conferences: uary! Very Respectfully, P.S. DON’T MISS a need-to- “Content was very insightful” – Army Test and Evaluation know focus day on best practices Command for social media use and successes, “Excellent, thought including stores from industry provoking” leaders. See Page 3 for details! – NAVAIR “Absolutely outstanding” Elliott Jones – SAF/AQ Program Director, Social Media for Defense and Government 201 “Fantastic job organizing and Institute for Defense and Govern 0 ment Advancement orchestrating another valuable conference” – USAF 2 Register Today! Call Andrew Drummond at 416-597-4728 or email
  3. 3. Social Media Best Practices and Successes Focus Day Social Media Best Practices and Successes Focus Day Wednesday, 2010 January 20, Give time to the issues that matter most. Sign up for the pre-conference Focus Day and During this Focus Day, you can expect: dedicate more time to interaction and networking in a classroom environment. • Smaller, classroom-style sessions • In-depth discussions with the class leaders and fellow attendees This in-depth and interactive series of workshops will examine current initiatives within the • Coverage of everything from case studies from industry leaders to social media space and best practices employed by industry leaders to maximize online overcoming security concerns with social media presence. 7:30 am – 8:00 am Registration and Coffee 8:00 am – 10:00 am Executing an all-encompassing social media campaign Online Communications Best Practices of Corporate, Non-Profit and Government Entities who use Social Media Effectively This session will cover how to strategize around and implement online channels What will be covered: and social media tools for issue campaigns and general corporate positioning. • Leveraged interactivity to entertain as well as inform This includes examples on how corporations are successfully using social media • Becoming visible in places audience members frequent to extend the reach of their message. In today’s economic environment, • Development, design, implementation, and management of online campaigns companies need thoughtful, targeted, and cost-effective online communication How you will benefit: programs that are fully integrated with programs executed in other media. • Learn web site design, development and optimization • Investigate user testing, heuristic reviews, and needs analysis procedures Campaigns are executed through Web properties the organization owns, • Understand information architecture, search engine optimization, and advertising placements, online public relations outreach, key referral agents such accessibility as search engines or a combination of these. They must adhere to a few basic principles, such as: a user-centered approach based on careful study of audience Session Leader: John Cangany, Social Media Manager, APCO Worldwide behavior, a distinctive online personality and the delivery of needed information. 10:15 am – 12:15 pm Starting from scratch and efficiently developing a social media division Empowering Your Advocates to Use Social Media through Education Social Media is more than an aggregation of tools; it allows for a variety of What you will learn about: functional benefits, including the engagement of communities, networking, • Establishing social media strategies, guidelines and policies for your agency and and locating resources. In reaching these goals, the tools of social media give communicating them with your staff our communication a broader reach, and do so in real-time, and to an • Change management and education strategies expansive and universal audience. So how can we empower our staffs to • Available genres of tools and how they can be leveraged for effective communication make the most of Social Media? In this session, we will discuss the How you will benefit: importance of agency-wide education in social media in advancing • Learn key strategies for empowering agency-wide participation organizational goals. We will also cover the theory and foundations of Gov • Learn best practices to effectively use these applications 2.0 communication, and learn key change management and education • Understanding how to empower your employees/staff to serve as your agency’s strategies, to enable employees to act as advocates connecting with one advocates another, and the outside world. Session Leader: Janis Hall, Mahdi Gharavi, MetroStar Systems 12:15 pm – 1:15 pm Lunch will be served 1:15 pm – 3:15 pm Overcoming security concerns and assessing the value of social media Social Media: Minor Threat, Major Opportunity The way in which we communicate is always evolving and who would have What will be covered: thought we would be “Tweeting,” posting to Facebook, connecting on • Exploring the endless opportunities of social media LinkedIn, and more? The opportunities are endless when it comes to social • Examining benefits in communications, engagement, and recruiting media, but this transparent world can also be a bit challenging for • Developing policies to ensure security government and military organizations. During this workshop we will first How you will benefit: look at the opportunities in social media communication for engagement, • Discover safeguards to protect your network while using social media recruitment, and marketing. • Familiarize yourself with responding to negative conversation in the social Next, we will examine ways in which to manage the social media flow media space when taking into consideration security risks, including policies to put in • Investigate the true opportunity that social media offers when it is used place in order to shore up your social media program. Finally, the workshop safely and correctly will detail the proper ways in which to interact with people outside of your Session Leader: Kyle Flaherty, Director of Communications, BreakingPoint organization on social media and how to handle online malice. Systems 3:30 pm – 5:30 pm Maximum Communication, Minimum Delay Linking Practice, Security and Policy in a Networked Web 2.0 World The U.S. Department of Defense (DoD) has been a leader in the What will be covered: development of community in the "New Media" global information • How to implement a social media division environment. "New Media" is no longer "new," neither are the basic • Learning procedures in training and guidelines to manage social media presence principles that guide conduct that communicates and protects your • Deciding what your online presence should be reputation as well as the network. In this session, you will learn DoD best How you will benefit: practices in the Web 2.0 world. It's about working differently. This session • Discover how to implement a social media division effectively without will help you prepare your organization to join this new information and breaking the bank communication revolution, by using established principles and policies to • Develop a plan to convince leadership of the importance of social media open the door to new social media tactics and procedures and developing while alleviating concerns an understanding of the differences between how we have been working and how we could be working to maximize productivity and results Session Leader: Joshua Salmons, Emergent Media Coordinator, Defense Information School Register Today! Call Andrew Drummond at 416-597-4728 or email 3
  4. 4. Conference Day One Conference Day Two Thursday, January 21, 2010 Friday, January 22, 2010 7:15 Registration and Coffee 7:30 Registration and Coffee 8:00 Welcome and Chairperson’s Opening Remarks 8:00 Chairperson’s Opening Remarks The Emerging Impact of Social Media on the Organization, Culture, Keynote 8:15 8:15 Changes at the Defense Information School and Function of the National Guard • Revolutionizing workplace culture to use social media tools more Gen Craig McKinley, USAF, Chief of National Guard Bureau effectively • How social media tools can be used internally to save time and money 8:55 Field Report on the State of Social Government: Apps for Democracy, Joshua Salmons, Emergent Media Coordinator, Defense Information Social Media and Government Transparency in the District of School Columbia Dmitry Kachaev, Director of Research and Development, District of Columbia Office 8:55 Leveraging Social Media Principles around Collaboration, of the Chief Technology Officer Transparency, and Participation • Bringing the DoD and Industry together to achieve compatible investments 9:35 Networking Break that meet the goals of the Department • How DoD is leveraging social media principles to reduce waste, 10:20 Social software in the IC: Year One Report • One year has passed since the Office of the Director of National Intelligence launched breakdown "silos of excellence," and facilitate inter-agency its collaboration venture called "A-Space" communication • Nearly 100% of eligible analysts from throughout the Intelligence Community have Dennis Wisnosky, Business Mission Area Chief Technical Officer and Chief joined Architect, Office of the DCMO, U.S. DoD • Interesting trends are rewriting conventional wisdom about the power of collaboration 9:35 Networking Break Dr. Michael Wertheimer, Technical Director, National Security Agency 10:20 Building Community: How GovLoop Went from 0 to 15,000 Members 11:00 Soldiers: Past, Present and Future – How Social Media Assist with in Less than a Year Soldier Moral and Recruitment • Connecting nearly 18,000 federal, state, and local government employees Keynote • Social media as a tool for soldiers to feel connected CONUS • The tricks of building a community, including fostering conversation, • The risk of allowing soldier and civilians to connect and communicate through social building trust, and viral marketing media • Incorporating a range of Web 2.0 technologies including blogs, YouTube • Using social media platforms to tell the Army story where the youth are at and are videos, social profiles, Twitter, and discussion threads listening Steven Ressler, Founder, LTC Kevin Arata, USA, Director, Online and Social Media Division Office of the Chief of Public Affairs, Department of the Army 11:00 Offensive Social Media: Proactively Filling the External Information Space 11:40 Strong New Media Policies and Guidance of the USAF to Actively • Offensive social media differs from passive monitoring-and-reacting by Engage Web 2.0 Applications adopting a proactive attitude to providing information about a topic • Training and educating Airmen on the proper use and techniques for engaging in critical to agency missions new media • In the competition over information space, providing valuable content, • Developing social media guidelines for your department • Communicating effectively with their command and the public marketing brands and information, and having a multi-platform, pervasive • Current USAF social media products presence are all important • The key success metric is: When people are looking for online information Capt Chris Sukach, USAF, Chief of Emerging Technology, Air Force Public Affairs Agency about your work topic, do they find information provided by you or your organization? 12:20 Lunch Dr. Mark Drapeau, Adjunct Faculty, School of Media and Public Affairs, George Washington University 1:30 The National Guard and their Use of Social Media for Domestic and Crisis Response 11:40 Lunch • Used domestically as well as abroad, Social Media is a great way for our families and Citizen Soldiers and Airmen to stay connected. 1:00 Using Social Media to Give our Warfighters a Voice • Examining the use of social media during the North Dakota Floods and other • Encouraging soldiers to blog about military life in theater domestic response situations • Combating the psychological stress of war • Using Twitter and other social media in crisis response plans to quickly spread the • Training troops of proper use and trusting them to make the right decision word Lindy Kyzer, Public Affairs Specialist, Online and Social Media Division, • Complementing traditional methods of reaching the public in response to a crisis Office of the Chief of Public Affairs, Department of the Army Rick Breitenfeldt, Chief, Social Media Branch, National Guard Bureau Public Affairs 1:40 JIEDDO 2.0: Social Media Spurs Counter-IED Dialogue 2:10 Looking Further than Twitter and Facebook for Social Media Success • Embracing social media tools to disseminate counter-IED information on the Web • Reaching out to warfighters, stakeholders, and the general public • Solid strategies on measuring success and all the tools you need to succeed in the • Recognizing and overcoming operational security concerns fastest growing marketing medium on the web • Future new media efforts of JIEDDO • Do I really need to dedicate time on social media? Can't I just play around for a few Lisa Browne, Strategic Communications Special Advisor, Joint IED Defeat minutes here and there? Organization • Getting started in the social media space: creating the content that works for you Tony Adam, Search Engine Optimization Manager, Yahoo! 2:20 Networking Break 2:50 Networking Break 2:50 Transparency vs. Privacy: The Razor’s Edge of Open 3:35 Increasing the Impact of Virtual Worlds for Returning Veterans: Government Second Life and the Coming Home Project • Privacy protection and expanded access to government information • One in eight Americans now uses some kind of 3D online Virtual World • How much identity authentication is appropriate? • Is there a downside to OpenID? • A self-formed veterans’ group in the Virtual World Second Life has over 900 members Don Thibeau, Executive Director, Open ID Foundation • Can we harness this phenomenon to provide healing and social support for returning veterans? 3:30 Fair Use and Copyright: When Can I Quote Copyrighted Dr. Jacquelyn Ford Morie, Senior Scientist/Project Director, USC Institute for Creative Material without Paying? Technologies • Copyright is a balanced set of rights, not an unrestricted monopoly • Fair Use permits unlicensed use of copyrighted material in some 4:15 The Democracy Video Challenge - Engaging Youth through New circumstances Technology • It's a case-by-case decision, but you don't need a lawyer to make the call • Engaging a key demographic (youth) using Web-2.0 tools Patricia Aufderheide, Professor and Director of Center for Social Media, • Calling for user-generated material on a foreign policy priority and providing a School of Communication, American University platform for their views to be heard and discussed • Engaging with and listening to people around the world 4:10 End of Main Conference David Shelby, Office Director, Bureau of International Information Programs, US Department of State 4:55 End of Day One Register Today! Call Andrew Drummond at 416-597-4728 or email 4
  5. 5. Sponsorship Opportunities Sponsor or exhibit at IDGA’s Social Media for Defense and Government Register by: Phone, Fax or E-mail 2010! Sponsor or exhibit at IDGA’s Social Media for Defense and Government 2010! IDGA sponsorships and exhibits are an excellent opportunity for your company Phone: 416-597-4728 to showcase its products and services to a highly targeted, senior-level military audience. IDGA helps companies achieve sales, marketing and branding Email: objectives by setting aside a limited number of event sponsorships and exhibit spaces – all of which are custom-tailored to help your company maximize its exposure at the event and reach key decision-makers in your field. Fax: 416-598-7934, 24 hours a day FOR MORE INFORMATION To learn more about these and other marketing opportunities, please contact Andrew Drummond at 416.597.4728. PRICING Military & Government* Industry Upcoming Events: Register & Register & Standard Standard Pay by Pay by Price Price 11/20/09 12/18/09 Main Conference $799 $899 $999 $999 Only Social Media Best Practices and $500 $500 $500 $500 November Successes Focus Day 16 – 18, 2009 *This category does NOT include government contractors; contractors are considered civilian/industry for the purpose of determining registration Intelligence fees. Military personnel are requested to be in uniform. Analysis & Team Discounts* Number of Attendees Savings of: Processing TM 3 to 4 10% 5 or more 15% November * Discounts apply to registrations submitted together, at the same time. Cannot be combined with 16 – 18, 2009 any other discount. MAKE CHECKS PAYABLE IN U.S. DOLLARS TO: IDGA A $99 processing charge will be assessed to all registrations not accompanied by credit card payment at the time of registration. * CT residents or people employed in the state of CT must add 6% sales tax. Details for making payment via EFT or wire transfer: JPMorgan Chase January Penton Learning Systems LLC dba IQPC: 957-097239 25 – 28, 2010 ABA/Routing #: 021000021 Reference: Please include the name of the attendee(s) and the event number: 17307.002 Multi-Int Payment Policy: Payment is due in full at the time of registration and includes lunches and refreshments. Your registration will not be confirmed until payment is received and may be subject to cancellation. Summit TM February 8 – 10, 2010 Note: Please contact the hotel for directions or transportation suggestions. Media Partners Special Dietary Needs: If you have a dietary restriction, please contact Andrew Drummond at 416-597-4728 to discuss your specific needs. ©2009 IDGA. All Rights Reserved. The format, design, content and arrangement of this brochure constitute a trademark of IDGA. Unauthorized reproduction will be actionable under the Lanham Act and common law principles. 5
  6. 6. REGISTRATION CARD IDGA 535 5th Avenue, 8th Floor ❑ Yes, please register me for Social Media New York, NY 10017 Defense & for Government TM ❑ Social Media Best Practices and Successes Focus Day (Wednesday, January 20, 2010) ❑ Main Conference (Thursday – Friday, January 21 – 22, 2010) See Page 5 for pricing details. Your customer registration code is: TLS/AD When registering, please provide the code above. Salutation/Rank________________________Name_____________________________ Job Title_______________________________________________________________ Unit/Division____________________________________________________________ Organization____________________________________________________________ Approving Manager______________________________________________________ Address_______________________________________________________________ City__________________________________State______________Zip___________ Phone________________________________Fax_______________________________ 3 EASY WAYS TO REGISTER: 1 Phone: 416-597-4728 E-mail__________________________________________________________________ 2 Email: ❑ Check enclosed for $_________ (Payable to IDGA) 3 Fax: 416-598-7934, 24 hours a day ❑ Charge my __Amex __Visa __Mastercard __Diners Club Card #_________________________________Exp. Date___/___ CVM Code: _____ ❑ Please keep me informed via email about this and other related events. 17307.002 Featuring: presents a training conference Gen Craig R. McKinley, USAF, Chief, National Guard Bureau Social Media Dmitry Kachaev Director, Research and Defense & for Development at Office of the CTO, Government of the District of Columbia Government TM Dennis Wisnosky Business Mission Area Chief Tactical Positioning and Deployment in the Social Space Technical Officer and Chief Architect, Office of the DCMO, January 20 – 22, 2010 Washington DC U.S. DoD Metro Area Dr. Michael Wertheimer Technical Director, National Security Agency Steven Ressler Founder, Register Today! Call Andrew Drummond at 416-597-4728 or email