Custom lead generation overview deck 2013

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  • Custom lead generation overview deck 2013

    1. 1. Premium Lead Generation CUSTOM EXECUTION
    2. 2. Qualified and validated customer delivered to you in real-time Uses a wide range of online media and data sources all on a performance based payment model – CPL Proprietary technologies designed to successfully target and validate specific customers from across the internet The AdReact Platform Unique technology Your Customer 1 2 3 Data Validation Publisher Direct Mobile Proprietary Sites React2Media ReactionAds – Premium Lead Generation Technology RTB Micro-Site Act 2 Video Targeting Qualified Customer Action Targeting
    3. 3. React2Media ReactionAds – Premium Lead Generation Technology Overview 2 Step 1 – Engagement: User interacts with advertiser’s various creative units (banners, survey qualifier) shown on the R2M network via Real Time Bidding Platform & publisher direct partnerships. Step 2 – Data Collection: Traffic is driven to advertiser’s microsite/lead form created by/hosted by React2Media. Step 3 – Data Validation: R2M validates the data via our Lead Screen process. Step 4 – Data Delivery: Sign- up sent to advertiser in real- time. Display Banner Facebook “likes” Survey Qualifier
    4. 4. React2Media ReactionAds – Premium Lead Generation Technology Traffic Driving Method • ReactionAds – Display Asset utilizing various targeting technologies (semantic, 1st party data, 3rd party data, etc…) • Unit size(s): Any standard IAB • RTB • Site served creative? Yes • Creative concepting done by: (advertiser) • All assets and deliverables needed: – Standard IAB display banners with NO click-thru URL – we need to control that. – Hi resolution company logo (gif, jpg) • Deadline for materials to site: 7 days prior to desired start date • Live date: TBD 3
    5. 5. React2Media ReactionAds – Premium Lead Generation Technology Traffic Driving Method • ReactionAds – Survey Qualifier • Unit size(s): N/A • Publisher Registration Path • Site served creative? Yes • Creative concepting done by: (vendor) • All assets and deliverables needed: – Hi resolution company logo (gif, jpg) • Deadline for materials to site: 7 days prior to desired start date • Live date: TBD 4
    6. 6. 5 React2Media ReactionAds – Premium Lead Generation Technology All Traffic Being Driven to Advertiser’s Microsite/Lead Form for Lead Data Capture We will create and host the lead form / microsite
    7. 7. 6 React2Media ReactionAds – Premium Lead Generation Technology Facebook “Likes” Use our ReactionAds Platform to Drive Facebook Interactions
    8. 8. 7 React2Media ReactionAds – Premium Lead Generation Technology Data Validation Process – Lead Screen • With both 3rd party and custom development, we have accomplished industry leading lead safety measures. Those include: • Fraud monitoring on both the site and lead level. • Real-time e-mail validity measuring. • CASS address verification. • Phone/address profiling. • Profanity filtering. • Historical database monitoring/comparing all data in a real- time environment. • Platform wide de-duplication. • Custom domain monitoring.
    9. 9. 8 React2Media ReactionAds – Premium Lead Generation Technology Data Delivery Process – Via Batch File OR Real-Time Post Lead Sample A. Lead Sample B. Approved Lead Rejected Lead
    10. 10. 9 React2Media Contacts

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