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BRINGING IDEAS TO LIFE:
TALKING TECH FOR NON-TECHNICAL FOLKS
1
2
WE’VE GOT A PROJECT!
© projectcartoon.com
DIGITAL THAT DELIVERS
3
WHO ARE THESE GUYS?
Director of Development
@awbauer9
Partner, Digital Strategy
@PatRileyMA
DIGITAL THAT DELIVERS
4
LET’S SOLVE A REAL PROBLEM
• Reverse declining enrollment
• Improve website lead generation
• Grow brand awareness
DIGITAL THAT DELIVERS
HOW DO WE GET THERE?
5
TALK IT OUT
6
DIGITAL THAT DELIVERS
• Get all stakeholders together
• Understand the problem…no really, understand it!
• Don’t assume anything is obvious
• Keep asking questions
• Identify target audience
- Do some homework!
7
GET INTO THE DETAILS
DIGITAL THAT DELIVERS
8
DIGITAL THAT DELIVERS
GET INTO THE DETAILS
MAP OUT A PLAN
9
DIGITAL THAT DELIVERS
• Understand the audience
- What do they want?
- How can we increase value for them and the business?
- Create user stories
• Formalize requirements
• Dream BIGGER!
• Set deliverables and define success
10
MEASURE SUCCESS
DIGITAL THAT DELIVERS
• Identify Key Performance Metrics
• Start measuring before implementation
• Report and optimize!
ASSEMBLE YOUR TEAM
11
ASSEMBLE YOUR TEAM
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DEVELOPMENT
UX
DESIGN CLIENT
USE THE RIGHT TOOLS
13
DIGITAL THAT DELIVERS
AUTOMATE
AUTOMATE!
AUTOMATE!!
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START BUILDING!
DIGITAL THAT DELIVERS
• Track against goals
• Keep the project in bite-sized pieces
- Refer back to your user stories
• Stick to the plan (or change the plan…things happen)
• Watch out for scope creep
• Hold everyone accountable
16
OUTCOMES
DIGITAL THAT DELIVERS
17
OUTCOMES
DIGITAL THAT DELIVERS
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OUTCOMES
DIGITAL THAT DELIVERS
19
OUTCOMES
DIGITAL THAT DELIVERS
• Implemented January 3rd
• Lead Generation Up 2x!
• Applications Up 30%
• Projecting to Hit Goal for Fall Enrollment
20
THAT’S A WIN!
© projectcartoon.com
DIGITAL THAT DELIVERS
THANK YOU!
What Questions Can We Answer?
Contact Us
Andrew Bauer or Pat Riley
5HD
781.828.9290
www.5HDagency.com
@5HDagency
21

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