Optimizing Business Results With Social Networks

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Whether you are a seasoned social media user or just getting started, the interactive training seminars are designed to deepen and strengthen your competencies and skills.

This will enable you to optimize your business results with the help of social networks and enhance your Web-Reputation. You do want to be amongst the first to know what is being said about you and your organization, don’t you? Be proactive and informed of what is said in your industry. Be aware and in control.

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Optimizing Business Results With Social Networks

  1. 1. OPTIMIZE YOUR BUSINESS RESULTS WITH THE HELP OF SOCIAL NETWORKS  ENGAGE CONVERSATION WITH YOUR CLIENTS A TRAINING  LINK YOUR PROFESSIONNAL NETWORKS OFFERED BY  ORGANIZE YOUR OWN CYBER-WATCH  MANAGE YOUR WEB-REPUTATION  INCREASE YOUR REVENUESIs your organization embracing the Use social networks as a leverage tosocial network movement? optimize your results.16 million Canadians use social What is said on social networks shapes thenetworks daily. reputation and performance of your organization.76 % of Canadian consumers consultadvices found on a variety of social In 2011, companies are expected to doublenetworks prior to making their their investments in social networks.purchasing decisions. 75 % of companies reported an increase ofWhat is your organization’s positioning new clients and revenues resulting from awith regards to this new landscape? greater use of social medias.What are the stakes in a communication 40 % of companies stated that such use ofstrategy oriented towards the use of social sites re-energized their productivity andsocial networks? strengthened their marketing strategies. 80 % of recruiters in North America use social networks to recruit.Information:info@solutionml.ca905-621-0993Follow us on Twitter (SOLUTIONML)
  2. 2. « It takes 20 years to establish a reputation and 5 years to destroy it.If you think about it, you would do things differently. »W AR R E N B U F F E T YOUR TAKE AWAYDETAILS & DATES Whether you are a seasoned social media user or just getting2 FULL DAY WORKSHOPS started, the interactive training seminars are designed to deepenTORONTO: APRIL 4-5, JUNE 6-7 and strengthen your competencies and skills.MARKHAM: MAY 5-6, JUNE 16-17DURHAM TO BE CONFIRMED This will enable you to optimize your business results with theCOFFEE/TEA AND LUNCH PROVIDED help of social networks and enhance your Web-Reputation. You do want to be amongst the first to know what is being said about youWEEKLY SESSIONS and your organization, don’t you? Be proactive and informed ofMARKHAM: FROM MAY 6 TO JUNE 3 what is said in your industry. Be aware and in control.TORONTO & DURHAM TO BE CONFIRMEDWELCOME COFFEE/TEA PROVIDED AUDIENCE Business Owners, Officers and Board Members, Entrepreneurs and Self-ALSO AVAILABLE UPON REQUEST Employed, Senior Leaders Marketing, Communications, Human Resources,(10 PARTICIPANTS MINIMUM) Security, Management, Project Managers, ....  DEDICATED SESSIONS FOR YOUR ORGANIZATION (IN-HOUSE) LEARNING MODULE 1: F R OM W EB 1. 0 t o WE B 2 .0 : F R OM  FRENCH SESSIONS SPE C IA LI ST S T O C O NS U M - A CT O RS .  SPECIAL GROUP PRICING  Most important social sites in business (Facebook – Twitter – YouTube – LinkedIn…)ENROLL QUICKLY, LIMITED  Clients and social networksSEATING.  Why and how to have presence on social networks?  What are the potential consequences for an organization?USE YOUR PROMO CODE & SAVE2011 FEE: $2,250 +HST LEARNING MODULE 2: W EB - REP U TA T I O N : EV ER YT H I NG SAI D AB O U T Y O U O N S O C IA L N ET W OR KS C O U LD BE US ED AG AI N ST Y O U .FIND OUT ABOUT GOVERNMENT  What is Web-Reputation?ASSISTANCE PROGRAM FOR  How is it developed?SKILLS DEVELOPMENT.  How does your Web-Reputation impact your business performance?  Audit your Web-ReputationTRAINERS  How to manage your Web-Reputation?JÉRÔME COUTARD, PH.D.  How to secure/protect your Web-Reputation and maintain it?ISABELLE DORNIC, PH.D.  Case studies: Positive and Negative Web-Reputation campaignsMIREILLE LANDRY, MBA  Your employees and leaders’ Web-ReputationMICHEL LAVOIE, PH.D.info@solutionml.ca905-621-0993
  3. 3. Information: TRAINING « OPTIMIZE YOUR info@solutionml.ca 905-621-0993 BUSINESS RESULTS WITH THE HELP www.solutionml.ca OF SOCIAL NETWORKS »  THEORETICAL AND LEARNING MODULE 3: S TRA TE GI C WAT C H : SI MP L E ME TH O DS T O S TA Y A HEA D. PRACTICAL TRAINING  What is strategic watch (cyber-watch)? INCLUDING CASE  Different types of watch  Watch and prospect new markets and clients STUDIES  How to analyze Web and social networks sources?  How to implement a competitive strategic watch with the help of social networks?  COURSE MATERIAL  Useful tools to use in following trends relevant to your area of interest and expertise PROVIDED LEARNING MODULES 4 AND 5: ES TAB L IS HI N G A W EB 2 .0 .  2 HOURS OF STR AT EG Y I N Y O U R ORG A NI ZA T I O N : T HI N K A B O UT IT !  Define your needs in terms of Web 2.0 strategy (What, why, how, PERSONALIZED AUDIT when, which goals?) OFFERED TO YOUR  Select the best social networks to reach your goals  Why will your clients follow you on the social networks? ORGANIZATION DURING  Hire a Social Media / Community Manager THE SESSION  Case Studies: Successful Web 2.0 strategies and the others…  Web 2.0 strategies and return on investments  BRING YOUR LAPTOP LEARNING MODULE 6: S O CI AL N ET W OR KS A N D RI GH T S : FR O N T IER S M OR E RE A L T HA N V IR T UA L  What are the legal limits on social networks?  What are the recourses in cases of smear campaign, defamation, slander or insults?  What rights do employees have with regards to their use of social networks within your organization?  Should social networks be prohibited in your organization?  Cases of jurisprudence  The right to forgetHAVE YOU CONSIDERED THE COST OF NOT TAKING ADVANTAGE OF THESETRAINING SEMINARS? ENROLL AND REAP THE BENEFITS.

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