After writing a post on Medium about my Design Thinking experiments in the the UX class I taught last semester, I had the privilege to be invited by the Dean of School of Media Studies & Information Technology from Humber College to give a talk of the story with the program coordinators and associate dean. These are the slides of my talk.

1. DESIGN THINKING
In Education
ANDRES OSPINA

2. INTERACTIVE
PRODUCTION
Fall 2014

3. How am I going to do this?

4. Why am I doing this?

5. Because I care;
I wanted to share more
Because I care;
I wanted to share more

6. I felt a great responsibility for
the type of impact I was going to
make on the students’ lives.
I felt a great responsibility for
the type of impact I was going to
make on the students’ lives.

7. I wanted to bring real life
approaches and processes
into the class
I wanted to bring real life
approaches and processes
into the class

8. How can I start?

10. Listen
to people
Create
Empathy
Meaningful
Service
Collect
Feedback
(Know them
individually)
Inspire
through
storytelling
(Make a
connection)
Solve
meaningful
problems
(Focus on doing
what’s best for them)
CLASS PRINCIPLES

11. ESTABLISH A
RELATIONSHIP1

12. Inspire

14. Think Big

15. User Student=

16. Self persona exercise

17. Collect
Feedback
and ideas

18. BUILDING
TEAMS2

19. Pitching and
recruiting
talent

20. HCD
Technology
Business
Design

21. 32 Students
6 Teams

22. A lean start
up mindset

23. What smart companies
expect from their employees?

24. It doesn’t make sense to hire smart
people and then tell them what to
do; we hire smart people so they can
tell us what to do.
—Steve Jobs

25. NEW COURSE
OUTLINE3

26. Increasing number of tools
= generic product
Unique product
= much better value

27. Because
is fun!

28. I used Simon Sinek’s Golden
Circle approach to structure the
product design process from the
WHY to the WHAT

30. Class Road Map
Problem
Discovery
Business
Research
Customer &
User Research
UX Strategy First
Assumptions
Prototyping Testing
Observation &
opportunities
finding
SWOT Matrix Customer &
User Research Road mapping
Features definition
UX & UI Tools
Final Presentation
Case Study
Qualitative Testing
& Refinement
Sep 02 Dec 09
CC
Final Exam
WHY HOW WHAT
CC CC CC CC CC CC CCCC

31. Inspiration &
Learning
Class Cycle
Team work /
Research
Discovery &
Ideation
Prototype
Share
Iterate
PROBLEMCC

32. Inspiration &
Learning
Class CycleCC PROBLEM

33. Senior UX Designer - UI Developer - Jul 2011

34. Dec 2012
subaru.ca
Usability analysis,
UX research and IA

35. Feb 2012
Improved usability
of subaru.ca from
position 29th to 6th
on J.D. POWER
usability ranking

36. May 2012
Subaru
UI Framework

37. Increased
Production
Speed
Faster
2X
$98K
Savings

38. Dec 2012
Mobile
Hybrid
Responsive
solution

39. Dec 2012
subaru.ca mobile
web app redesign

40. Dec 2011
2012 Canada
Autoshow Kiosk App
UX, UI, AS3

41. “I want to say thank you for all
your stories of success and failure
that you’ve shared with us. This
really helps me to stay motivated
and be positive about what I’m
doing.”
- Andrew

42. Inspiration &
Learning
Class Cycle
Team work /
Research
PROBLEMCC

44. HUMAN CENTERED RESEARCH
Qualitative and Quantitative Data

45. Inspiration &
Learning
Class Cycle
Team work /
Research
Discovery &
Ideation
PROBLEMCC

46. STEP AWAY FROM THE COMPUTER

47. Inspiration &
Learning
Class Cycle
Team work /
Research
Discovery &
Ideation
Prototype
PROBLEMCC

53. Inspiration &
Learning
Class Cycle
Team work /
Research
Discovery &
Ideation
Prototype
Iterate
PROBLEMCC

55. Inspiration &
Learning
Class Cycle
Team work /
Research
Discovery &
Ideation
Prototype
Share
Iterate
PROBLEMCC

56. CLASSS
APPROACH4

57. Students Cognitive findings:
• Social Fears
• Wrong expectations
• Lack of inspiration
• Sense of ownership
• Mental health

58. Find and solve problems
Create opportunities for the
implicit memory to express
itself.
Iterative process
Develop sense of resilience.
Lose the fear to fail.

59. One on One
Time
7:30am
8:00am

60. One on One Time +
On the road calls
Tuesdays: 10:30am - 11:30am
You make the call
647 287 1517

62. We need larger boards!

63. FINAL
EXAMS5

64. An opportunity
to retrospect

65. “UX Strategy is the subject we know the least
about at this point in our program. Aside
from this class, we only had one other course
last year that touched a bit on it, so this is
definitely an area that I think I can improve
on.”
— Hazel

66. “I think in school we focus too
much on the ‘WHAT’ and not so
much on the ‘WHY’”
— Shawn

67. “This semester has been incredibly useful and
informative for me. Dabbling in freelance work I
can take everything that I’ve learned and apply
it to working with clients big or small. Definitely
my favorite class and most impactful topic this
entire two year course.”
— Casy

68. CASE
STUDIES6

69. Compile their 15-week
design process story in a
20-minute presentation.
THE FINAL CHALLENGE

72. “You are the most
important product
you are building. Use
these principles to
iterate yourself.”

74. Thank you
very much!
@pinxelar