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Facebook Marketing
for Car Dealerships
Over 75% of potential
conversions from Facebook are
lost to poor ad strategy and bad
targeting
We can do better.
Incredible Targeting Ability
Your every move is being
tracked online. There are
assumptions that can be
made based on wher...
We Target Your OEM
and Your
Competition
We will target segments of the “in-
market” car buying audience that are
shopping ...
Marketing Optimization Methodology
If you want to succeed in
Facebook marketing, split
testing is going to be
vital. If yo...
How We Do It Better: Machine Learning
High Frequency
Optimization
We’ll get more out of your
digital marketing campaigns b...
Examples of Facebook Ads
Ready to take you dealership to the next
level? Schedule your free strategy session
now to see how we can help your dealer...
Facebook Marketing for Car Dealerships | Turn Up Digital
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Facebook Marketing for Car Dealerships | Turn Up Digital

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Turn Up Digital is a performance driven marketing agency that only works with Car Dealerships. We expect to be responsible for 20% - 50% of overall sales starting almost immediately.

http://www.turnupdigital.com

Published in: Marketing
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Facebook Marketing for Car Dealerships | Turn Up Digital

  1. 1. Facebook Marketing for Car Dealerships
  2. 2. Over 75% of potential conversions from Facebook are lost to poor ad strategy and bad targeting We can do better.
  3. 3. Incredible Targeting Ability Your every move is being tracked online. There are assumptions that can be made based on where you spend time on the internet. If a user goes from Cars.com to KBB to Car and Driver to Motor Trend… it is safe to assume that the person is searching for a car. Big Data Companies collect this data and make it available for online marketing purposes.
  4. 4. We Target Your OEM and Your Competition We will target segments of the “in- market” car buying audience that are shopping your OEM brand as well as your often cross shopped Brands. 80% of car shoppers buy a different car than they originally had in mind. The right ad at the right time will help convert some of these shoppers into buyers for your dealership.
  5. 5. Marketing Optimization Methodology If you want to succeed in Facebook marketing, split testing is going to be vital. If you are running Facebook Ads you should not run just one version of your advertisement… this is a recipe for failure. Most Agencies DO NOT split test because it creates more work. If you have tried and failed at Facebook Marketing do not write it off completely until a proper campaign is structured and run. You WILL sell cars off of Facebook.
  6. 6. How We Do It Better: Machine Learning High Frequency Optimization We’ll get more out of your digital marketing campaigns by using machine learning algorithms that optimize your budget’s efficiency, get you more relevant clicks at a lower cost. We use predictive bidding technology to adjust bids every 30 minutes with the goal of driving down cost per click and driving up ROI.
  7. 7. Examples of Facebook Ads
  8. 8. Ready to take you dealership to the next level? Schedule your free strategy session now to see how we can help your dealership sell cars through Facebook! Let’s Have a Strategy Session! http://www.turnupdigital.com/strategy-session

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