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ANDREY KUTEYNIKOV
Co-founder and CEO, 30Sec Milk™ project
May 2015
Packages of pasteurized milk falling behind
cow’s tail in the process of milking?
You kidding!
ak@30secmilk.com +7 925 158...
No, we are serious!
30Sec Milk™ technology makes it happen!
 Filtered, pasteurized, chilled and packed in less than
one m...
T R A D I T I O N A L &
3 0 S E C M I L K ™
VA L U E C H A I N S
DAIRY PROCESSOR
FARM
Bulk milk
transportation
Packaged mi...
HOW DOES IT WORK
A K @ 3 0 S E C M I L K . C O M + 7 9 2 5 1 5 8 0 2 3 8
W W W . 3 0 S E C M I L K . C O M 5
Why 30Sec Milk™ is different?
 Non-mixed – comes from specific animal
 Whole - no physical impact history
 New taste ev...
Will it be popular?
 Field research shows high interest
(02-03.2013; UK, Germany, Holland, France)
 Farmers: 53% ready t...
Why retailers love it?
 Milk is a loss item. It attracts customers to shops,
but retailers do not make money on it.
 Sec...
Why farmers love it?
 Milk is a loss item. Farmers sell milk at cost or
even lower
 Sec Milk™ let farmers make profit on...
Western market realities
 EU-27 + North America numbers:
1. Annual drinking milk consumption = 60,2M tons
2. Milk cows = ...
Where money comes from?
 Licensing to farmers and entrepreneurs
 Licensees will produce premium branded product
with low...
MONTHLY INCOME BY SOURCE, EU
A K @ 3 0 S E C M I L K . C O M + 7 9 2 5 1 5 8 0 2 3 8
W W W . 3 0 S E C M I L K . C O M
€ 0...
Success factors
 Technology control at first link of value chain
 The only non-mixed native milk unique
product wanted b...
Major Assumptions, Europe
ak@30secmilk.com +7 925 158 0238
www.30secmilk.com 14
Q1 Q2 Q3 Q4 Year 2 Year 3
Projected licens...
Projections after launch, EC
ak@30secmilk.com +7 925 158 0238
www.30secmilk.com
Pre-launch Q1 Q2 Q3 Q4 Year 2 Year 3
30Sec...
Current status, as of May 2015
 Russian invention patent received 10. 2012.
European patent application (PCT) filed
02.20...
The Team
Business
Dr. Andrei Kuteinikov. Serial entrepreneur and business
angel. 15-years of experience at/with global
pha...
Next capital infusion rounds
ak@30secmilk.com +7 925 158 0238 www.30secmilk.com
Round A: €500K
EU incorporation, EU patent...
LIBERTY TO FARMERS
NATURAL TASTE TO CONSUMERS
ak@30secmilk.com +7 925 158 0238
www.30secmilk.com 19
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30Sec Milk presentation 12-26-2014 for potential investors

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Just imagine packages of pasteurized milk falling behind cow's tail right in the process of milking. We made it happen. Business based on technology that allows dairy farmers to extract milk from a cow, pasteurize it, and pack into consumer-ready packages while the cow is milked. The only non-mixed milk in the market traceable to specific milking session of specific animal.

30Sec Milk presentation 12-26-2014 for potential investors

  1. 1. ANDREY KUTEYNIKOV Co-founder and CEO, 30Sec Milk™ project May 2015
  2. 2. Packages of pasteurized milk falling behind cow’s tail in the process of milking? You kidding! ak@30secmilk.com +7 925 158 0238 www.30secmilk.com 2
  3. 3. No, we are serious! 30Sec Milk™ technology makes it happen!  Filtered, pasteurized, chilled and packed in less than one minute while animal is milked  Compact all-in-one technology ak@30secmilk.com +7 925 158 0238 www.30secmilk.com 3
  4. 4. T R A D I T I O N A L & 3 0 S E C M I L K ™ VA L U E C H A I N S DAIRY PROCESSOR FARM Bulk milk transportation Packaged milk transportation Distributor Retailer Consumers FARM Packaged milk transportation Retailer Consumers A K @ 3 0 S E C M I L K . C O M + 7 9 2 5 1 5 8 0 2 3 8 W W W . 3 0 S E C M I L K . C O M 4
  5. 5. HOW DOES IT WORK A K @ 3 0 S E C M I L K . C O M + 7 9 2 5 1 5 8 0 2 3 8 W W W . 3 0 S E C M I L K . C O M 5
  6. 6. Why 30Sec Milk™ is different?  Non-mixed – comes from specific animal  Whole - no physical impact history  New taste every day  Pasteurized or raw milk options ak@30secmilk.com +7 925 158 0238 www.30secmilk.com 6
  7. 7. Will it be popular?  Field research shows high interest (02-03.2013; UK, Germany, Holland, France)  Farmers: 53% ready to test 30Sec Milk™ technology and buy license if viable  Retailers: 100% ready to have 30Sec Milk on shelves at average €1,39 per 1L package  Consumers (Dairy fair, Paris): 33% ready to pay €1,40+ per 1L package of 30Sec Milk™ ak@30secmilk.com +7 925 158 0238 www.30secmilk.com 7
  8. 8. Why retailers love it?  Milk is a loss item. It attracts customers to shops, but retailers do not make money on it.  Sec Milk™ is a premium product. Retailers will sell it at good margin.  Retailers will look good citizens because Sec Milk™ produced locally  Retailers will look trendy because Sec Milk™ is natural with minimum processing record (just pasteurization) ak@30secmilk.com +7 925 158 0238 www.30secmilk.com 8
  9. 9. Why farmers love it?  Milk is a loss item. Farmers sell milk at cost or even lower  Sec Milk™ let farmers make profit on milk  Sec Milk™ makes farmers independent from dairies  Sec Milk™ provides farmers with strong brand/promo support  Guaranteed sales as option ak@30secmilk.com +7 925 158 0238 www.30secmilk.com 9
  10. 10. Western market realities  EU-27 + North America numbers: 1. Annual drinking milk consumption = 60,2M tons 2. Milk cows = 33M; dairy farms =1,8M (with 1,6M in EU) 3. EU cost at farm = 25-28 cents/kg, selling price = 25-26  Market shape: (а) processors with mass-market products in supermarkets (b) farmers with limited processing/distribution capability  100% of milk is mixed  Over 99% of milk processed in some wayak@30secmilk.com +7 925 158 0238 www.30secmilk.com 10
  11. 11. Where money comes from?  Licensing to farmers and entrepreneurs  Licensees will produce premium branded product with low cost and promo support  Major Income sources: a) Sale of licenses to farmers and entrepreneurs (hardware lease included into license) b) Sale of packages with royalty component in price of each package for 30Sec Milk™ brand support c) Service fees ak@30secmilk.com +7 925 158 0238 www.30secmilk.com 11
  12. 12. MONTHLY INCOME BY SOURCE, EU A K @ 3 0 S E C M I L K . C O M + 7 9 2 5 1 5 8 0 2 3 8 W W W . 3 0 S E C M I L K . C O M € 0 € 2,000,000 € 4,000,000 € 6,000,000 € 8,000,000 € 10,000,000 € 12,000,000 € 14,000,000 € 16,000,000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 Service fee for milking equipment installed Royalty for brand use (cost of packages included) Total sales of licenses 12
  13. 13. Success factors  Technology control at first link of value chain  The only non-mixed native milk unique product wanted by consumers  Short trade cycle  Scalability ak@30secmilk.com +7 925 158 0238 www.30secmilk.com 13
  14. 14. Major Assumptions, Europe ak@30secmilk.com +7 925 158 0238 www.30secmilk.com 14 Q1 Q2 Q3 Q4 Year 2 Year 3 Projected license price incl. one 30Sec Milk milking unit, Euro 24 900 26 900 29 900 Royalty per one pack of milk, Eurocents 12 12 12 12 12 12 Percent of royalties spent on brand promotion 75 75 75 75 40 40 New licensees per one sales rep per month 1 1 2 2 3 4 Sales reps, end of period 5 10 15 15 30 45
  15. 15. Projections after launch, EC ak@30secmilk.com +7 925 158 0238 www.30secmilk.com Pre-launch Q1 Q2 Q3 Q4 Year 2 Year 3 30Sec Milk™ sales, tons per period 216/ 259 909/ 1090 2376/ 2877 5 369/ 6 551 95 097/ 135 839 247 020/ 595 824 Dairy farms participating, end of period 24/ 36 58/ 87 146/ 219 254/ 381 926/ 1725 1958/ 3787 30Sec Milk™ Basic units operational at farms, end of period 24/ 36 58/ 87 158/ 241 283/ 433 1 272/ 2552 2 977/ 6909 15 Pre- launch Q1 Q2 Q3 Q4 Year 2 Year 3 30Sec Milk™ sales, tons per period 457 874 3 388 4 668 107 210 423 271 Dairy farms participating, end of period 15 40 110 200 1 100 3 020 30Sec Milk™ Basic and Robotic units operational at farms, end of period 15 0 40 0 119 0 224 0 1 219 117 3 415 494 Sales & Cash Flow per period, 000 euro 0 - 1 346 426 -407 779 -186 3 135 310 3 916 -196 58 422 15 174 181 513 58 041
  16. 16. Current status, as of May 2015  Russian invention patent received 10. 2012. European patent application (PCT) filed 02.2014. German patent received 03.2014  Prototype field test finished  Serial production engineering finished  First MVP in production with tests and certification to follow  Negotiations with potential investors in progress ak@30secmilk.com +7 925 158 0238 www.30secmilk.com 16
  17. 17. The Team Business Dr. Andrei Kuteinikov. Serial entrepreneur and business angel. 15-years of experience at/with global pharmaceutical companies. PhD in economics of innovations. Fredrik Svensson – Business Development Mgr, Europe. Europe-wide sales experience with fine wines. R&D Prof. Alexandr Belonosov. Serial inventor and innovator. Co-Chairman of U.S.-Soviet Program of Nuclear Tests Control in late 1980s. ak@30secmilk.com +7 925 158 0238 www.30secmilk.com 17
  18. 18. Next capital infusion rounds ak@30secmilk.com +7 925 158 0238 www.30secmilk.com Round A: €500K EU incorporation, EU patenting, EU certification, EU market test Round A+: €1,8M Business launch to break-even
  19. 19. LIBERTY TO FARMERS NATURAL TASTE TO CONSUMERS ak@30secmilk.com +7 925 158 0238 www.30secmilk.com 19

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