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Yogen Fruz Marketing Presentation

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A Yogen Fruz marketing analysis done for class purposes outlaying the secondary and primary research done within Doha, Qatar and our suggested strategy for attracting more of the targeted market segment.
Some pictures were taken from the internet and no rights are assumed for those.

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Yogen Fruz Marketing Presentation

  1. 1. #SpotFruz Andreea Nan, Mohammed Al-Hor, Amna Al-Mulla, AlMaha AlMohannadi, Moza Al-Muftah
  2. 2. The journey of the Früz YF International brand First opened in Qatar September 2012 2 branched across Doha Unique blending system Health benefits
  3. 3. 74% $485 million
  4. 4. Our Fro-yo faces competition
  5. 5. Brand Awareness Age Group is too wide Brand loyalty No marketing The problem with the approach
  6. 6. Lounge experience Strong brand image Market leader 6 flavors Price range: 12-38 Probiotic yogurt Blend and Mix Ü Sensation 10 flavors Price range: 9-32 Yogen Früz faces Pinkberry
  7. 7. 10% 3.75% Highest GDP per capita The macro-economy in Qatar
  8. 8. Strengths • Good identity amongst existing customers • Product composition Weaknesses • Weak cash flow position • Seasonal fluctuation • Needs outside funding Opportunities • Implement advertising campaigns • Become sole supplier at university events Threats • Competitors • Inflation • Political conflicts in the area Yogen Früz under the magnifier lens
  9. 9. 240 surveys collected 41 participants Data collection to shape the key
  10. 10. 16% 75% 9% Which frozen yogurt you think you are going to prefer? Yogen Fruz Pinkberry None 42% 56% 2% After tasting, which frozen yogurt did you prefer? Yogen Fruz Pinkberry None Data collection to shape the key
  11. 11. 3 80 10 14 4 1 2 41 19 15 5 1 0 10 20 30 40 50 60 70 80 90 Below 16 16-24 25-30 31-40 41-50 Above 50 Number of Respondents Agegroup Did you hear about Yogen Früz? No Yes Data collection to shape the key
  12. 12. Awareness..
  13. 13. Followers: 7438 Last post: April 13,2014 Engagement: Poor The current fro-yo cup is toppingless
  14. 14. Followers: 184 Last post: 104 weeks ago Engagement: Poor The current fro-yo cup is toppingless
  15. 15. Toppings #SpotFruz U reward Ads Suggestions Pit The toppings to our fro-yo
  16. 16. Launch in EC Ads Major landmarks Big events SpotFruz is the cherry to our fro-yo
  17. 17. FREE The way we add the cherry on top
  18. 18. The mango to our fro-yo
  19. 19. The strawberry to our fro-yo
  20. 20. Suggestions Blackboard Project: Suggested Yogen Früz combinations from customers and staff Where all the fruits collide
  21. 21. Where all the fruits collide
  22. 22. Financial gains 250% increase in profits Increase customer base Brand awareness More loyal customers Benefits of funding the toppings
  23. 23. Approve Fund Implement And…our fro-yo is ready
  24. 24. #SpotFruz Health made delicious

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