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The key to success for IKEA

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An international marketing class presentation on strategy for IKEA within United States. (just a class exercise based on the team's research).

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The key to success for IKEA

  1. 1. ANDREEA NAN HIDETAKA OKAMURA MICHELLE TAI THE KEY TO SUCCESS IKEA | US MARKET GROUP 2
  2. 2. A G E N D A I N T R O D U C T I O N T O P R O B L E M S S E C O N D A R Y R E S E A R C H P R O B L E M S & R E C O M M E N D A T I O N S I K E A : A B E T T E R W O R K P L A C E P O T E N T I A L B I A S E S
  3. 3. SVE 1943 1985 PA 
  4. 4. 9% Market Share 42 STORES IN U.S.A
  5. 5. What are the PROBLEMS?
  6. 6. 1.MINIMALITY OF SERVICES
  7. 7. The Divorce Maker Furniture is so difficult to assemble alone, it has bad reputation! (Business Insider) application RECOMMENDATION Video Tutorials on their
  8. 8. 2. MATURING MARKET
  9. 9. IKEA Targets Young Adults But... These customers tend to have the least disposable income, and can spend the least amount of money at furniture stores. The number of Americans aged 45­64 – who will reach 65 over the next two decades – increased by 20.7% between 2003 and 2013. (IBIS World)  
  10. 10. PRICE QUALITY
  11. 11. RECOMMENDATION The new young
  12. 12. In-person or virtual design consultant
  13. 13. Current Problems with Work Place
  14. 14. COMPANY EMPLOYEES CUSTOMERFacing each other External MarketingInternal Marketing
  15. 15. Location of workplace requires own transportation Provide Shuttles
  16. 16. Benefits Discounted Furniture
  17. 17. No Payfor Relocation Payfor relocation
  18. 18. Potential Biases 1. Focused on secondary research based on US and international markets 2.Potentially high costs
  19. 19. ANDREEA NAN HIDETAKA OKAMURA MICHELLE TAI THE KEY TO SUCCESS IKEA | US MARKET GROUP 2
  20. 20. http://www.businessinsider.com/what­ikea­furniture­says­about­ relationships­2015­4 http://www.innovativeretailtechnologies.com/doc/ikea­s­strategy­for­ growth­proves­effective­0001 http://clients1.ibisworld.com/reports/us/industry/default.aspx? entid=1016 http://subscriber.hoovers.com/H/company360/overview.html? companyId=42925000000000 http://www.businesstoday.in/lbs­ case­study/how­ikea­adapted­its­strategies­to­expand­in­ china/story/196322.html http://www.businessinsider.com/what­ikea­ furniture­says­about­relationships­2015­4 https://customer.io/blog/Ikea­effect­onboarding.html Secondary Research

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