Negotiations are a fact of life. We constantly negotiate both in personal and professional areas of life.
Still, many people don´t like negotiating, and as such try avoiding it. As a result it could make resolving and/or progressing problematic.
Others, often success-driven managers and businesspeople, are so competitive that only "winning" would make them a great negotiator in their eyes. Causing, of course, the other person to "lose." Helpful? Most likely not!
Applying the four negotiation principles and executing the outlined three-phased negotiation process as developed by Andreas von der Heydt will significantly increase the quality of your future negotiations.