MIS 390 eBUSINESS Shellworx Fall 2010 Athos Kyriakides Andreas Rousos
MissionShellWorx Hosted Communication Services is a servicethat helps Small-Medium Businesses to communicateand collaborate more effectively with their co-workersand partners through platforms and technologies thatfacilitate robust communication, effective sharing ofinformation and files and top of the rangecommunication tools.
VisionCompany’s vision is to distribute a robust hostedcollaboration environment to businesses at an affordableprice per month and to create an eco-system of hostedintegrated communication services that are availableonline and distributed through SaaS.
Who is ShellWorx• ShellWorx was founded in 2010 and it is currently a leading provider of hosted Microsoft Exchange 2010 mailboxes, business collaboration and internet services in Cyprus.• ShellWorx’s goal is to help companies increase their productivity and profits and at the same time reduce their costs• Company’s vision is to distribute a robust hosted collaboration environment to businesses at an affordable price per month and to create an eco- system of hosted integrated communication services that are available online and distributed through SaaS Business Model.
Services Offered• Microsoft Exchange 2010• Microsoft Office Communications Server• Microsoft SharePoint 2010• Mobile Email Solutions
Microsoft Exchange 2010 –More than just basic email• Calendar sharing and group scheduling• Resource scheduling• Contact sharing• Task management• Enhanced security• Backup & recovery• Offline access• Public folders
Benefits of Hosted Exchangefor IT• Lower and more predictable costs• Access to Exchange expertise• Robust business continuity and data back-up• Rapid deployment and scalability• Minimizing impact of the internal network• Easy migration• More time for IT to focus on core business processes• Robust Physical Security
Benefits of Hosted Exchangefor End Users • A variety of Access Options • Windows and Mac Support • Mobile Access • Synchronization Across All Platforms
Market Need• Needs of SMB’s today are looking for: • Roburst Email Communication System • Collaborative Enviroment for efficiency • Shared Scheduling Tools • Server Uptime Guarantee • Mobile Access• Those critical toolsets are needed in order to succeed in the marketplace• Lack of IT Budget or in-house team to implement and maintain a sophisticated messaging• Hosted Microsoft Exchange is the solution
Strengths • 24 hours a day, 7 days. • You can do your business globally by sitting at your office, home or in bedroom. • The products reach to customers directly from the producers at a lower price than the market value. • It is fast and effective. • By visiting different websites one can within a short time can compare the price and buy on the best deal. • Advertising your product is cost effective in compare with conventional on-premise system. • Financial transaction through electronic fund transfer is very fast and can be done from any part of the world.
Weaknesses • No direct interaction between the customer and the seller. • Most people prefer to buy the product by reaching personally to the market rather than purchasing through Internet. • No. of potential customers who trust Internet is still not enough
Opportunities • Everyday number of Internet Users is increasing in a rapid way. • People of tomorrow will feel more comfortable to buy products through Internet only. • Big companies are already entering in this field so; they are making people habitual and confident about marketing through Internet at the cost of the companies. • More companies started to see email and communication services very critical for their day-to-day operations.
Threats • Dishonest persons entering in this field which damage the confidence and faith of common people on marketing through Internet. • Larger providers can reduce prices making their offerings more attractive than ShellWorx offerings.
Business Objectives • Attract, integrate, retain, and motivate the highest quality management, personnel and contractors. • Offer the highest quality of communication and collaboration service to attract and retain a global audience through the Internet. • Secure and stable monthly recurring revenues. Successfully execute business strategies.
Business Strategies• Create a compelling value proposition for both sponsors and consumers.• Build strong brand recognition and leverage the brand equities affiliated with ShellWorx (Microsoft).• Develop key industry relationships with other service providers, offering services that can be combined with ShellWorx’s offerings.• Provide a compelling Web 2.0 design and presentation of content and products to encourage repeat visits.• Leverage our technology investments to create a measurable marketing strategy• Provide a high level of service offerings and provide real value to customers.
E-Business Channel Priorities• Reaching the right customer at the right time with the right person, using the right channel, with the right messaging or offer.• Application and tactics should be implemented to achieve expected results and goals that are set up.
Strategic Partnerships andAlliances • Develop strategic alliances and partnerships with companies that deal with Administration of SMB’s. • Partnering will result in extensive co-marketing by both organizations with the goal of each company driving traffic and awareness of the other company’s products and services. This is a key element of ShellWorxs’ strategy and it builds revenues for both the company and our partner. • Relationships and strategic alliances with companies will provide publicity, marketing, and technology assistance.
Target Market• Perception : Hosted Exchange is intended only for small businesses, while on-premise Exchange is better suited to mid-sized and large organizations.• Smaller organizations can realize the per-seat savings from the use of hosted Exchange.• Larger organizations are realizing the benefits of migrating to a hosted Exchange model also.
Business and Revenue Model • ShellWorx adopted Software-as-a-Service (SaaS) Business Model which is a model of infrastructure and application delivery that provides customers access to services over the Internet and frees the customer from maintenance, daily technical operations, and support an expensive infrastructure. • The revenue model followed by ShellWorx is the Subscription Access model. The user prepays the service on a monthly basis and basically pays only what the business actually utilizes.
Supply Chain management• The integration of ShellWorx suppliers which is the Hosting Company providing the infrastructure of the ShellWorx platform is seamless and is done on demand through the Admin and User Panels provided.• All the processes are integrated from the moment a user Signs- Up for the service through ShellWorx website, service is automatically billed through ShellWorx website, and the whole provisioning service is done in the background allowing the user to take advantage of its infrastructure within minutes.
Internal Knowledge managementcapabilities• Sharepoint 2010 is used as intranet and extranet for ShellWorx employees and partners.• Provide capabilities like Forums, Discussions, Blogs, Sharing of Documents and Version Controlling.• Internal and External Knowledgebase is delivered through Sharepoint .• Primary objective is to automate all business processes and combine it with effective Communication primarily and therefore effective Collaboration.