Business Impact of Private, Partner and Public APIs

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Business Impact of Private, Partner and Public APIs

  1. 1. PRESENTED BY ANDREAS KROHN Business Impact of Private, Partner & Public APIs
  2. 2. Technology should serve the business
  3. 3. Where is the ROI?
  4. 4. 0% 25% 50% 75% 100% Private Partner Public Number of APIs ROI Number of APIs ROI Number of APIs ROI Warning: Extremely unscientific content used just to make a point
  5. 5. 0% 25% 50% 75% 100% Private Partner Public Number of APIs ROI Number of APIs ROI Number of APIs ROI Warning: Extremely unscientific content used just to make a point probably not true
  6. 6. 0% 25% 50% 75% 100% Private Partner Public Number of APIs ROI Number of APIs ROI Number of APIs ROI Warning: Extremely unscientific content used just to make a point
  7. 7. 0% 25% 50% 75% 100% Private Partner Public Number of APIs ROI Number of APIs ROI Number of APIs ROI Warning: Extremely unscientific content used just to make a point probably closer to the truth
  8. 8. definition Private APIs ‣Internal to an org. ‣Known trusted users ‣No business relationships
  9. 9. definition custom Private APIs ‣1 API - 1 client ‣Specific tech. solution ‣Business impact: None
  10. 10. definition custom self-serve Private APIs ‣Designed from outside in ‣Internal resource portal ‣SOA is action ‣Impact: Medium - High
  11. 11. definition Partner APIs ‣Used by trusted partners ‣Few, known users ‣Manual business relationships
  12. 12. definition integration Partner APIs ‣Easy, fast integrations ‣New opportunities ‣Impact: High
  13. 13. definition integration good start Partner APIs ‣Starting point for public APIs ‣Collect feedback
  14. 14. definition integration good start internal use Partner APIs ‣Also use internally ‣Self-service
  15. 15. definition ! ! ! Public APIs ‣Open to everyone ‣(as long as they pay) ‣Automatic business relationships
  16. 16. definition for everyone ! ! ! Public APIs ‣You don’t know how the API will be used ‣Usage rates are critical ‣Impact: Very high?
  17. 17. definition for everyone for partners ! ! ! Public APIs ‣Users can be partners ‣Manual business relationships
  18. 18. definition for everyone for partners internal use ! ! Public APIs ‣Use public APIs internally ‣If you don’t something is very very very wrong
  19. 19. Business relationship Fullfillment Potential Business Impact Realistic Business Impact Private (custom) Manual (internal) Manual None None Private (self-serve) Automatic (internal) Automatic High (for big companies) Medium Partner Manual Automatic High High Public Automatic Automatic Very high Medium
  20. 20. more public ! ! ! How to change an API ‣Designed from outside in ‣Licenses, pricing, security, documentation…
  21. 21. more public more private ! ! How to change an API ‣Potential backlash ‣Communicate in time ‣Turn key users into trusted partners
  22. 22. Mix & match as appropriate
  23. 23. Thank you! mashup.se @andreaskrohn andreas@dopter.se

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