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Humanizing Leadership - Design Thinking as the Driving Force


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As the world changes around us, companies are challenged to keep up with the fast paced evolution in the market, technology, and workforce. However, these organizations have rarely modernized their leadership paradigm – leading to a tangible disjunction in culture, environment, and management.

Hear how SAP has adopted Design Thinking as a core principle in how we develop solutions, innovate with customers, and run our company. Through this 12 year journey, as a culture of empowered individuals & self-organized teams was established, the traditional role of management was challenged and continually adapted. Learn how a global company is evolving beyond Taylorism and discovering new ways to remain agile, creative, and empathic.

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Published in: Leadership & Management
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Humanizing Leadership - Design Thinking as the Driving Force

  1. 1. Andreas Hauser SVP, SAP Design – Strategic Design Services and AppHaus Network Humanizing Leadership Design Thinking as the driving force @HauserAndreas
  2. 2. 2INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 75% of world beer production is managed by SAP software
  3. 3. Our Industry’s Buzzwords Digital IoT Big Data Machine Learning Predictive In-Memory Block Chain Cloud Network API Hub Security
  4. 4.
  5. 5. What is Digital Transformation?
  6. 6. What is Digital Transformation?
  7. 7. The Past People have to adapt to the process The process has to adapt to the needs of people The Future
  8. 8. Humanize Technology Humanize Business Customer Empathy T r u s t $$$ Business Value
  9. 9. ©2014 SAP AG. All rights reserved. ‹#› End User / Consumer Who is the Customer? Management IT Organization Business
  10. 10. SAPPHIRE NOW 2016 Bill McDermott
  11. 11. Design Thinking in the News
  12. 12. Design-led Organizations and their Stock Performance Latest Design Value Index (DVI) from Design Management Institute (DMI) Source: “With the range of activities your design function has undertaken, SAP has clearly recognized the opportunity to become one of the most influential companies on the planet when it comes to design. Corporations, universities and individual careers will greatly benefit from everything SAP has orchestrated to make design understandable and accessible.” Jeneanne Rae, DMI
  13. 13. Design Leadership Customer The Advocate of Users & Consumers IT Management Business End User / Consumer Your Company The Collaborative Leader
  14. 14. 1) Lead with Passion
  15. 15. 2) Lead Egoless
  16. 16. 3) Be a Coach
  17. 17. 4) Empower Employees
  18. 18.
  19. 19. 5) Break Silos
  20. 20. © 2017 SAP SE or an SAP affiliate company. All rights reserved. 6) Live Customer Empathy
  21. 21. ©2014 SAP AG. All rights reserved. ‹#›
  22. 22. ©2014 SAP AG. All rights reserved. ‹#›
  23. 23. 7) Create a Culture of Innovation People Process Place
  24. 24. ©2017 SAP SE or an SAP affiliate company. All rights reserved.
  25. 25. Stages of Organizational Readiness Organization readiness for design thinking and innovation Efforts are grassroots and ad-hoc. Design is seen as a cost. Interested Invested Design is important and some resources are provided, but success is not sustainable. Engaged Competent design capabilities are used as part of day-to-day business activities. Scaled Design-led innovation is practiced throughout the organization, and design drives business strategy.
  26. 26. 8) Do great things and talk about it
  27. 27. 9) Deliver Results
  28. 28. 10) Have Fun
  29. 29. Humanizing Leadership 1) Lead with Passion 2) Lead Egoless 3) Be a Coach 4) Empower Employees 5) Break Silos 6) Live Customer Empathy 7) Create a Culture of Innovation 8) Do great things and talk about it 9) Deliver Results 10) Have Fun
  30. 30. @HauserAndreas