1.
Andreas Hauser
SVP, SAP Design – Strategic Design Services and AppHaus Network
Humanizing Leadership
Design Thinking as the driving force
@HauserAndreas linkedin.com/in/hauserandreas andreas.hauser@sap.com

2.
2INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
75% of world beer production is managed by SAP software

3.
Our Industry’s Buzzwords
Digital
IoT
Big Data
Machine Learning
Predictive
In-Memory
Block Chain
Cloud Network
API Hub Security

4.
https://tribute2doug.files.wordpress.com/2013/11/400-07-doug-two-mice-1984.jpg

5.
What is Digital Transformation?

6.
What is Digital Transformation?

7.
The Past
People have to adapt to the process
The process has to adapt to the
needs of people
The Future

8.
Humanize
Technology
Humanize
Business
Customer
Empathy
T r u s t
$$$
Business Value

9.
©2014 SAP AG. All rights reserved. ‹#›
End User / Consumer
Who is the
Customer?
Management
IT Organization Business

10.
SAPPHIRE NOW 2016
Bill McDermott

11.
Design Thinking in the News

12.
Design-led Organizations and their Stock Performance
Latest Design Value Index (DVI) from Design Management Institute (DMI)
Source: http://www.dmi.org/?page=DesignValueIndexRes
“With the range of activities your design function has undertaken, SAP has clearly recognized the opportunity
to become one of the most influential companies on the planet when it comes to design. Corporations,
universities and individual careers will greatly benefit from everything SAP has orchestrated to make design
understandable and accessible.”
Jeneanne Rae, DMI

13.
Design Leadership
Customer
The Advocate of Users & Consumers
IT
Management
Business
End User / Consumer
Your Company
The Collaborative Leader

14.
1) Lead with Passion

15.
2) Lead Egoless

16.
3) Be a Coach

17.
4) Empower Employees

18.
Bit.ly/sapscenes

19.
5) Break Silos

20.
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
6) Live Customer Empathy

21.
©2014 SAP AG. All rights reserved. ‹#›

22.
©2014 SAP AG. All rights reserved. ‹#›

23.
7) Create a Culture of Innovation
People Process Place

24.
©2017 SAP SE or an SAP affiliate company. All rights reserved.

25.
Stages of Organizational Readiness
Organization readiness for design thinking and innovation
www.fosterinnovationculture.com
Efforts are grassroots
and ad-hoc. Design is
seen as a cost.
Interested Invested
Design is important and
some resources are
provided, but success is
not sustainable.
Engaged
Competent design
capabilities are used
as part of day-to-day
business activities.
Scaled
Design-led innovation
is practiced throughout
the organization, and
design drives business
strategy.

26.
8) Do great things and talk about it

27.
9) Deliver Results

28.
10) Have Fun

29.
Humanizing Leadership
1) Lead with Passion
2) Lead Egoless
3) Be a Coach
4) Empower Employees
5) Break Silos
6) Live Customer Empathy
7) Create a Culture of Innovation
8) Do great things and talk about it
9) Deliver Results
10) Have Fun

30.
design.sap.com
@HauserAndreas linkedin.com/in/hauserandreas andreas.hauser@sap.com