WHO WE ARE
We offer THE SCIENCE to achieve a
successful Influencer Marketing Strategy.
“Data! Data! Data! I can’t make bricks without clay!” - Sir A.C. Doyle
Don’t rely on “Reach” to judge your results: it’s a vague metric.
Engagement, being the most difficult to achieve, shows true
Many brands do not know what to expect from an Influencer
“Did it go well, did it go badly?”
OUR SCIENCE IS PERFORMANCE
Compare your strategies with your competitors’. Discover your
weak points and enhance your campaign strategy.
Recruit influencers who have already worked in your industry and
KNOW HOW TO
JUDGE YOUR RESULTS
LEARN FROM YOUR
REAL VALUE FOR YOUR
Consultancy & Agency
Hassle-free Influencer Marketing management.
SaaS Influencer Marketing Analytics platform.
YOU HAVE A STRONG SOCIAL MEDIA TEAM
AND INFLUENCER MARKETING STRATEGY
YOU NEED SUPPORT IN MANAGING
INFLUENCERS OR CREATING CONTENT
HOW WE CAN COLLABORATE
● The only platform able to provide
detailed Demographic and Performance
data about *any* influencer in the world.
● Improve your campaigns’ ROI quickly
● Discover new influencers before other
brands in your industry.
● Benchmark your competitors’ strategy.
● Your Digital, Social Media, PR and Art
team can leverage on the platform to
improve their day-by-day activities.
OPTION 1: Self-Service Analytics platform
OPTION 2: Consultancy and Agency
● Submit a simple brief and let our Art
Team create a powerful idea for your
● Have our Account Managers recruit &
manage Influencers, ensure deadlines
and produce extensive reports.
● Work with any influencer in the world:
you are not limited to a portfolio.
● Receive real engagement, not just a good
https://www.instagram.com/p/BN_lKZtD84l TAKE A LOOK
A 16M-Interaction Regional Campaign.
Popular Chips ran the Christmas Influencer Marketing campaign for
RW Sentosa in ID, MY, PH, TH, VN and AU.
Brands usually invest most of their Social Media budget on FB ADS.
However, nowadays, Influencer Marketing allows to reach a wider
audience at a fraction of the cost that you’d spend on FB campaigns.
Resort World Sentosa
Generated on IG
Reached by the
Based on the $0.41
average spending per
Engagement on FB
including the cost for
the creative work.
Based on average
views & likes of
the 14/10 and the
14/12 [2 months].
Thanks to the data gained from Popular Chips’ analytics platform,
every KPI of the campaign was surpassed and exceeded.
The success of the campaign wasn’t random: it was based on data!
Resort World Sentosa
How many times
the posts went
viral on IG.
From 38+ IG
Video Views KPI: +102.3%.
Video Likes KPI: +129.99%.
Resort World Sentosa - Example post
17 Dec 2016
1.19M Views +252.85% Avg. Video Ad
77.5k Likes +156.62% Avg. Video Ad
Featured on “Top Posts” for:
#qualitytime* #espa #rwsmoments
*More than 5M posts
The audience of the various influencers received the sponsored posts with enthusiasm and curiosity
stirring up conversations.
Type of comment:
- Influencers’ fans requesting more info on Santa’s All-Star Christmas and @RWSentosa;
- Show of appreciation of the visual experience via text or emojis;
- Tagging of friends to share the post with them;
- Asking info on how to recreate the magical effect of the Christmas Postcards.
SENTIMENT ANALYSIS: We managed to “wow” the influencers’ audience.
End-of-Campaign Report - Success Story
Asics used Popular Chips to create an end-of-campaign report for the
re-launch of “FuzeX” line in Italy.
7 Influencers and 9 posts
Measured the ROI obtained with the campaign;
Identified potential areas for improvement (times to post, creatives,
Benchmarked Competitors to find new performing influencers in few
Excluded influencers who had less than 70% of their audience from
Italy from future campaigns;
Renewed contract with top performing influencers and in line with
Asics’ demographic target.
"Popular Chips helped ASICS understand the ever-changing scenario of Influencer Marketing
and to obtain the best possible ROI from our campaigns."
Marco Viti - Consumer Marketing Associate at Asics
Search & Compare - Success Story
Starwood Hotels & Resorts uses Popular Chips to:
- search for new influencers for APAC campaigns;
- quickly compare influencers and find the best one;
- assess the quality of influencers’ audiences when they ask for
complimentary stays in exchange of media promotions.
Starwood Hotels & Resorts
Managed from a
in real time.
Giveaway & Influencer Engagement - Success Story
“Hotel Transylvania 2” Campaign To Promote Premiere on HBO Asia
3 Images + 1 Influencer Image + 1 Boomerang Video + 10 Celebratory Images.
The influencer’s post went viral for the Hashtag #ProudDad which has ~1M posts.
BRAND EXPOSURE: Featured on Instagram’s Worldwide “TOP POSTS”
Creative Campaign - Success Story
“Lethal Weapon” Campaign To Promote the Premiere on Warner TV
4-Week Campaign ( Data for the 1st Week as the campaign is still ongoing):
The influencers’ posts went viral for the Hashtags #LethalWeapon, #TvSeries,
#BestBuddies and #Friendship which has ~26M posts.
Warner TV & HyppTV
VIDEO IN THE IMAGE
12 Oct 2016
IG VIDEO VIEWS:
9.6k --> +47% of Influencer’s Avg.
IG VIDEO LIKES:
4.8k --> +77% of Influencer’s Avg.
Featured on “Top Posts” for:
#LethalWeapon #Malaysia* #tv* #action*
#boomerang* #video* #routine
*More than 1,700,000 posts