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WordCamp: Repurposing Content Workshop

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A beginner's guide to giving new life to your best content and reach more of the audiences you want to serve by repurposing your blog's best content for other formats and platforms.

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WordCamp: Repurposing Content Workshop

  1. 1. REPURPOSING CONTENT Better Lead Generation Increase Authority Reinforce Message Be Seen On New Platforms Improve Your Site's SEO Reach New Audiences
  2. 2. re·pur·pose rēˈpərpəs/ verb to adapt for use for a completely new purpose
  3. 3. Salma Jafri, blogger &marketer PROMOTE MORE CREATE LESS SearchEngineWatch.com
  4. 4. Reach New Audiences
  5. 5. Reach New Audiences Improve Your SEO
  6. 6. Reach New Audiences Improve Your SEO Increase Your Authority
  7. 7. Reach New Audiences Improve Your SEO Increase Your Authority Reinforce Your Message
  8. 8. Which of My Posts Should I Repurpose?
  9. 9. Which of My Posts Should I Repurpose? They're evergreen.
  10. 10. Which of My Posts Should I Repurpose? They're evergreen. They're popular.
  11. 11. Google Analytics Dashboard for WP
  12. 12. Which of My Posts Should I Repurpose? They're evergreen. They're popular. They're high-quality.
  13. 13. 7 Ways to Repurpose 1. Turn a Blog Post Into a Series.
  14. 14. 7 Ways to Repurpose 1. Turn a Blog Post Into a Series. Great for List Posts "5 Tips to Use Twitter For Business" Tip #1 = One Blog Post Tip #2 = Another Post, etc. Just add a little more content & new images!
  15. 15. 7 Ways to Repurpose 1. Turn a Blog Post Into a Series. 2. Turn a Series Into an eBook.
  16. 16. 7 Ways to Repurpose 1. Turn a Blog Post Into a Series. 2. Turn a Series Into an eBook. Kindle Direct Publishing kdp.amazon.com
  17. 17. 7 Ways to Repurpose 1. Turn a Blog Post Into a Series. 2. Turn a Series Into an eBook. 3. Create an Email Series.
  18. 18. 7 Ways to Repurpose 1. Turn a Blog Post Into a Series. 2. Turn a Series Into an eBook. 3. Create an Email Series. MailChimp.com MailPoet Plugin
  19. 19. 7 Ways to Repurpose 1. Turn a Blog Post Into a Series. 2. Turn a Series Into an eBook. 3. Create an Email Series. 4. Create a Pinterest Board.
  20. 20. Create One Pinboard for Each Category on Your Blog
  21. 21. 7 Ways to Repurpose 1. Turn a Blog Post Into a Series. 2. Turn a Series Into an eBook. 3. Create an Email Series. 4. Create a Pinterest Board. 5. Facts, Quotes or Stats Into Graphics.
  22. 22. canva.com Quote Put On a Twitter Graphic Use Canva.com to create these!
  23. 23. 7 Ways to Repurpose 1. Turn a Blog Post Into a Series. 2. Turn a Series Into an eBook. 3. Create an Email Series. 4. Create a Pinterest Board. 5. Turn Facts or Stats Into Graphics. 6. Create a YouTube Tutorial.
  24. 24. 7 Ways to Repurpose 1. Turn a Blog Post Into a Series. 2. Turn a Series Into an eBook. 3. Create an Email Series. 4. Create a Pinterest Board. 5. Turn Facts or Stats Into Graphics. 6. Create a YouTube Tutorial. 7. Refresh and Republish Old Posts.
  25. 25. ACTION STEPS: Install Google Analytics on your site. Find your most popular blog posts. Select 3-5 of your favorites. For each post, brainstorm all of repurposing strategies you could use. Decide on at least 2 different ways you will repurpose each blog post. Add these to your editorial calendar or to-do list and DO THEM!
  26. 26. Thank You! http://wpsesame.com/wcorl andrea@wpsesame.com twitter.com/wpsesame fb.com/wpsesame pinterest.com/wpsesame

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