How to Create SEO Friendly Articles

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Learn How to Create SEO Friendly Articles That Makes Google Happy

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How to Create SEO Friendly Articles

  1. 1. How to CreateSEO Friendly Articles by Andrea Kalli
  2. 2. Is There an On-Page SEO Formula to Follow?
  3. 3. Many people ask if there is a formula to follow to create SEO-friendly articles. The answer is an unqualified – sort of yes, sort of no. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  4. 4. like two years ago (before Panda and Penguin), creating SEO-friendly content was relatively easy for anyone whowanted to spend the time learning the steps required to make a site more visible to the search engines. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  5. 5. , with Google leading the way for the other search engines, more care and creativity are required if youwant to help the search engines find you. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  6. 6. that SEO is dead or dying, it means that SEO ischanging, as it has done in the past years. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  7. 7. , there are a few best practices to keep in mind whenoptimizing content for the search engines. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  8. 8. who your audience is – for it is definitely NOT the search engines. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  9. 9. is the search engine client, the searcher, not the search enginesthemselves. When creating content, make sure that your highest priority is a quality experience for the user. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  10. 10. with useful information andmake it easy to read. Ultimately, your goal is toget users to “like,” “share,” and “plus1” yourcontent, sending clues to the search engines that the social network finds your content valuable. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  11. 11. to help the search engines find you – but you must not overdo it. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  12. 12. to your chosen targeted keyword phrase, as a hint to thesearch engines that you are offering quality content. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  13. 13. are the key tobuilding an audience, and to improving your ranking in the search results. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  14. 14. use your keywords – and keep them relevant to your topic. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  15. 15. has lost valuerecently, that is, keywords as a percentageof word count, they remain a critical tool to help the search engines find you. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  16. 16. that lets the searchengines know your subject and understand which words have value to the reader. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  17. 17. strategically – and effectively. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  18. 18. will scan an article before they invest the time to read it. They will look forclues to help them decide if your information is what they are looking for. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  19. 19. , they will scan the same areas ofyour copy that the search engines will scan: titles, headings, bold text, links, and bullet points. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  20. 20. in these areas that you have chosen to use within your text. Today, with the focus on quality content, this might be seen as“keyword stuffing” or over-optimization by the search engines. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  21. 21. that you useyour targeted keyword phrase in the title of the page or post. Really, I’m not kidding about that one. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  22. 22. at the beginning, middle, and end of your article and try not to use it more than three times, just to be safe. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  23. 23. I’m staying away from old standard on-page SEO techniques of underlining,bolding, italicizing, using them in H tags,overusing them in categories and tags, or overusing them as image alt text. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  24. 24. when you’re using thosetactics, as the big G could be watching with a suspicious eye. For right now, keep things more simple as the fire dies down. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  25. 25. using similar and relatedkeyword phrases sprinkled in the content, and in your image alt text and categories/tags, though. No harm there. Think “related”, not “repeated”. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  26. 26. – not on being SEO-friendly. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  27. 27. in life, when youfocus on quality, the by-product is a benefitto you. Read your copy aloud and check the flow. If it reads naturally, you’re golden. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  28. 28. to you, it will seemeven more so to your reader. You might alsowant to check your text against a Readability Test Tool, to make sure your content will be comprehensible to the average reader. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  29. 29. and feedback – from your readers. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  30. 30. include social share buttonson every page of content you offer. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  31. 31. on your articles aremuch more likely to share them with others and these social interactions are valued clues to the search engines that you haveproduced fresh, relevant, timely content for your audience. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  32. 32. which we quicklyrealized were written more for the searchengines than for the reader. SEO-friendly articles read naturally. They do not feel contrived for the search engines Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  33. 33. have spent decadeslearning to understand which sites are trying to manipulate them. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  34. 34. in mind, you are more likely to generateimproved search results than if you try to game the system. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  35. 35. of the search engines toprovide the best possible search results to their client, it must be your goal to do the same. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  36. 36. , well-written, informative orengaging content, with just enough clues to thesearch engines to let them know that your copy is what their client is looking for. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  37. 37. articles is not ashard or complicated as one might be led to believe. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  38. 38. with what to do or not to do when it comes to on-page SEO? Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  39. 39. Is This You?•Do you struggle with building your platform, getting noticed, andbecoming known as the expert in your topic?•Do you sometimes feel that you need a better plan to grow your list, ornurture and engage your audience?•Do you wish you could stop trading time for dollars, and turn your contentinto profitable products?•Are you feeling paralyzed by technology and implementation overwhelm?Whatever you want to call us, what we do is IMPLEMENT.We help you brainstorm, plan, organize, build, market, and maintain your online business. Let my team help you with the overwhelm, technology, & implementation. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  40. 40. Internet Marketing Services  Business Website and Blogging  Webinar/Teleseminar Management  Social Media Marketing – and Support Relationship Marketing  Speaker Specific Support and  Email Marketing – Nurture Marketing Marketing  Author Specific Support and  Lead Generation – Irresistible, Marketing Compelling Incentive Offer  Membership Site Implementation  Video Marketing – Video/Audio and Management Products  Affiliate Program  Content Marketing – Article  Mobile Marketing Marketing  Reputation Management  Product Creation – Content Re-  Pay-per-Click Advertising purposing  Search Engine Optimization – Keyword Research – LinksCheck out the details for each of the Internet Marketing Services listed above
  41. 41. Let’s Get Strategic About Marketing!Andrea Kalli – Online Internet Marketing Services www.virtualassist.net

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