Ways RepurposedContent is MoreTempting thanBy Andrea Kalli
Oh brilliant genius! Yeah … I’mtalking to YOU. You are rockin’your content. And I’m soproud of you.
But let’s talkabout gettingmore bang foryour buck.
How would you like to post a reallycool video to your site or – even better –create your own channel and post yourvideos t...
Or, maybe youcould make afantastic slideshowand post it to a hightraffic site likeSlideShare?
Doesn’t havingall of thatcontent out theresound exciting?
It just makes sense to put yourselfinto the many places that people goto find content.
Repurposeold contentinto newformats!
Simply take your old content and“repurpose” it into new formats; formatsthat allow you to generate fresh interestwithout t...
Simply by finding new formsof expression for content you’vealready created, taking it tovideo, audio, and slideshowsfor ex...
Video repurposing
Since video is one of themost powerfulmarketing toolsavailable, and becauseof its incrediblepopularity, videorepurposing m...
Plus, the audience ishuge, with YouTubealone having billions ofviewers every day.
Other wonderful places topost your videos include thepopular social media sites.
Audio repurposing
create a series of audiopresentations from apopular series of blogposts you’ve alreadywritten.
Post thesedirectly to yourwebsite, or usethem as afreebie to helpbuild your list.
If it’s an ongoing series, considerturning it into a podcast that can bepublished to places like iTunes…which offers fanta...
Slideshow repurposing
By re-formattingand importingyour blog text intoPowerPoint,you’ve created apowerful slideshowpresentation foryour audience.
And if you format theWord document properly,it’s a snap to create apresentation from it byinserting slides from aWord outl...
Tip: H1 tags in Wordbecome the title of anew slide, so whereveryou want a new slideto start in PowerPointmake sure you’ve ...
If you spend the time to create avisually interesting presentationwith plenty of graphics, it’s aneasy transition to take ...
You can save yourself a lot oftime if you think with the videoas the end product instead ofan afterthought, even if step o...
As SlideShare is now owned byLinkedIn, you can expect some greatintegration features between the two tobe coming along soon.
eBook repurposing
Where you again use aseries of existing posts and,with some new formatting,create a brandnew eBook to be used asa freebie ...
There’s nothingquite like“author” statusto boost yourcredibility on asubject.
Article marketing repurposing
By removing internal and externallinks from your longer expert blogposts, you can create a series of articlesfor the artic...
This will build your reputation andgreatly enhance your presence asan expert in your niche and topic.
One of myfavorite sayings is,“Don’t Re-create.Repurpose and Reuse.”
When you choose alternativemethods of expression for existingcontent you can broaden youraudience without the massivetime-...
If you are outsourcing your contentwriting to a ghostwriter orcopywriter, you can save money bysimply reusing the content ...
You can increase the power ofthe information you’ve workedso hard to offer your audiencewith new, more impactfulpresentati...
The Benefits ofContent Repurposing
When you repurpose content,you are able to …
…spread your existing content overdiverse media, showing you how onepiece of content can become Many!
TAKE
Transform your content intoone big happy family thatworks together tocreate a greatersphere of influence.
Re-Purpose Text to: Blog Posts –to- Social Media posts -to- Articles –to – Audios - to- EBooks -to- Reports –to – Presenta...
Broadenyouraudienceand bringmore trafficto yourwebsite.
Keep your content fresh andinteresting to the search engines,again improving traffic flow.
Save time, energy, and money byreusing content you havealready created.
The benefitsof usingrepurposedcontent aremany, andmanifest.
As the saying goes,“Everything old is new again.”
So it goes for repurposing your content;creating new energy and new interestwithout having to burn old brain cells.
Content repurposing is astrong element in anycontent marketing plan.
Let’s Get Strategic About Marketing!Andrea Kalli – Online Internet Marketing Serviceswww.virtualassist.net
5 Ways Repurposed Content is More Tempting than a Cinnabon - by Internet Marketing Virtual Assistant
5 Ways Repurposed Content is More Tempting than a Cinnabon - by Internet Marketing Virtual Assistant
5 Ways Repurposed Content is More Tempting than a Cinnabon - by Internet Marketing Virtual Assistant
5 Ways Repurposed Content is More Tempting than a Cinnabon - by Internet Marketing Virtual Assistant
5 Ways Repurposed Content is More Tempting than a Cinnabon - by Internet Marketing Virtual Assistant
5 Ways Repurposed Content is More Tempting than a Cinnabon - by Internet Marketing Virtual Assistant
5 Ways Repurposed Content is More Tempting than a Cinnabon - by Internet Marketing Virtual Assistant
5 Ways Repurposed Content is More Tempting than a Cinnabon - by Internet Marketing Virtual Assistant
5 Ways Repurposed Content is More Tempting than a Cinnabon - by Internet Marketing Virtual Assistant
5 Ways Repurposed Content is More Tempting than a Cinnabon - by Internet Marketing Virtual Assistant
5 Ways Repurposed Content is More Tempting than a Cinnabon - by Internet Marketing Virtual Assistant
5 Ways Repurposed Content is More Tempting than a Cinnabon - by Internet Marketing Virtual Assistant
5 Ways Repurposed Content is More Tempting than a Cinnabon - by Internet Marketing Virtual Assistant
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5 Ways Repurposed Content is More Tempting than a Cinnabon - by Internet Marketing Virtual Assistant, Andrea Kalli.

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5 Ways Repurposed Content is More Tempting than a Cinnabon - by Internet Marketing Virtual Assistant

  1. 1. Ways RepurposedContent is MoreTempting thanBy Andrea Kalli
  2. 2. Oh brilliant genius! Yeah … I’mtalking to YOU. You are rockin’your content. And I’m soproud of you.
  3. 3. But let’s talkabout gettingmore bang foryour buck.
  4. 4. How would you like to post a reallycool video to your site or – even better –create your own channel and post yourvideos to YouTube to be found by ahuge audience?
  5. 5. Or, maybe youcould make afantastic slideshowand post it to a hightraffic site likeSlideShare?
  6. 6. Doesn’t havingall of thatcontent out theresound exciting?
  7. 7. It just makes sense to put yourselfinto the many places that people goto find content.
  8. 8. Repurposeold contentinto newformats!
  9. 9. Simply take your old content and“repurpose” it into new formats; formatsthat allow you to generate fresh interestwithout the hassle of finding new stuff tocreate content about.
  10. 10. Simply by finding new formsof expression for content you’vealready created, taking it tovideo, audio, and slideshowsfor example, you can reallyboost the impact of yourcontent, while not forcingyourself to come up with abunch of fresh ideas.
  11. 11. Video repurposing
  12. 12. Since video is one of themost powerfulmarketing toolsavailable, and becauseof its incrediblepopularity, videorepurposing maybe the mostcost-effective means ofusing existing content.
  13. 13. Plus, the audience ishuge, with YouTubealone having billions ofviewers every day.
  14. 14. Other wonderful places topost your videos include thepopular social media sites.
  15. 15. Audio repurposing
  16. 16. create a series of audiopresentations from apopular series of blogposts you’ve alreadywritten.
  17. 17. Post thesedirectly to yourwebsite, or usethem as afreebie to helpbuild your list.
  18. 18. If it’s an ongoing series, considerturning it into a podcast that can bepublished to places like iTunes…which offers fantasticvisibility opportunities.
  19. 19. Slideshow repurposing
  20. 20. By re-formattingand importingyour blog text intoPowerPoint,you’ve created apowerful slideshowpresentation foryour audience.
  21. 21. And if you format theWord document properly,it’s a snap to create apresentation from it byinserting slides from aWord outline.
  22. 22. Tip: H1 tags in Wordbecome the title of anew slide, so whereveryou want a new slideto start in PowerPointmake sure you’ve giventhe text an H1 tag inWord first.
  23. 23. If you spend the time to create avisually interesting presentationwith plenty of graphics, it’s aneasy transition to take it to thenext level to a videoand voiceover.
  24. 24. You can save yourself a lot oftime if you think with the videoas the end product instead ofan afterthought, even if step oneis just the presentation.
  25. 25. As SlideShare is now owned byLinkedIn, you can expect some greatintegration features between the two tobe coming along soon.
  26. 26. eBook repurposing
  27. 27. Where you again use aseries of existing posts and,with some new formatting,create a brandnew eBook to be used asa freebie – or to sell as arevenue generatingproduct!
  28. 28. There’s nothingquite like“author” statusto boost yourcredibility on asubject.
  29. 29. Article marketing repurposing
  30. 30. By removing internal and externallinks from your longer expert blogposts, you can create a series of articlesfor the article publishing sites.Think “exposure”.
  31. 31. This will build your reputation andgreatly enhance your presence asan expert in your niche and topic.
  32. 32. One of myfavorite sayings is,“Don’t Re-create.Repurpose and Reuse.”
  33. 33. When you choose alternativemethods of expression for existingcontent you can broaden youraudience without the massivetime-suck that creatingnew content can cause.
  34. 34. If you are outsourcing your contentwriting to a ghostwriter orcopywriter, you can save money bysimply reusing the content you’vealready paid for in new andexciting ways.
  35. 35. You can increase the power ofthe information you’ve workedso hard to offer your audiencewith new, more impactfulpresentation methods.
  36. 36. The Benefits ofContent Repurposing
  37. 37. When you repurpose content,you are able to …
  38. 38. …spread your existing content overdiverse media, showing you how onepiece of content can become Many!
  39. 39. TAKE
  40. 40. Transform your content intoone big happy family thatworks together tocreate a greatersphere of influence.
  41. 41. Re-Purpose Text to: Blog Posts –to- Social Media posts -to- Articles –to – Audios - to- EBooks -to- Reports –to – Presentations - to- Video –to Email – to Newsletters.
  42. 42. Broadenyouraudienceand bringmore trafficto yourwebsite.
  43. 43. Keep your content fresh andinteresting to the search engines,again improving traffic flow.
  44. 44. Save time, energy, and money byreusing content you havealready created.
  45. 45. The benefitsof usingrepurposedcontent aremany, andmanifest.
  46. 46. As the saying goes,“Everything old is new again.”
  47. 47. So it goes for repurposing your content;creating new energy and new interestwithout having to burn old brain cells.
  48. 48. Content repurposing is astrong element in anycontent marketing plan.
  49. 49. Let’s Get Strategic About Marketing!Andrea Kalli – Online Internet Marketing Serviceswww.virtualassist.net

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