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Interior Design Coaching - Introduction (Oct 23, 2012 at HUB Prague)

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Introduction into a new unique concept called 'Interior Design Coaching', that I have developed to help my clients to reveal their own interior style. The concept is a blend of my experience and passion for facilitation/coaching and interior design and addresses my need to work with my design clients in a completely different, more cooperative, way. It was first presented at HUB Prague on Oct 23, 2012.

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Interior Design Coaching - Introduction (Oct 23, 2012 at HUB Prague)

  1. 1. [ INTERIOR DESIGN COACHING ]
  2. 2. WHY ARE WE HERE Have you ever designed an interior with a professional? Do you like home decorating?Are you living in a home that makes you feel good? Would you like to change something about your interior? Interior Designer | info@andreahylmarova.com | www.andreahylmarova.com 2
  3. 3. WHAT HAS BROUGHT ME HERE1979 1990Ready! 1st Fashion Show 2004 Project Management Facilitation & Coaching 2005 2012 Customer Experience Interior Design Coaching 2007 Facilitation & Coaching Interior Design Process 2009 management 2011 Interior Designer | info@andreahylmarova.com | www.andreahylmarova.com 3
  4. 4. What was the one beautiful thing I saw today? ‘Krása nemající svědka není k užitku.’ Cicero Marcus Tullius Interior Designer | info@andreahylmarova.com | www.andreahylmarova.com 4
  5. 5. JOURNEY OF DESIGNHow do you create interiors?Interior Designer | info@andreahylmarova.com | www.andreahylmarova.com 5
  6. 6. LOOKING FOR INSPIRATIONInterior Designer | info@andreahylmarova.com | www.andreahylmarova.com 6
  7. 7. LOOKING FOR INSPIRATIONInterior Designer | info@andreahylmarova.com | www.andreahylmarova.com 7
  8. 8. LOOKING FOR INSPIRATIONInterior Designer | info@andreahylmarova.com | www.andreahylmarova.com 8
  9. 9. LOOKING FOR INSPIRATIONInterior Designer | info@andreahylmarova.com | www.andreahylmarova.com 9
  10. 10. LOOKING FOR INSPIRATIONInterior Designer | info@andreahylmarova.com | www.andreahylmarova.com 10
  11. 11. LOOKING FOR INSPIRATIONInterior Designer | info@andreahylmarova.com | www.andreahylmarova.com 11
  12. 12. LOOKING FOR INSPIRATIONInterior Designer | info@andreahylmarova.com | www.andreahylmarova.com 12
  13. 13. LOOKING FOR INSPIRATIONInterior Designer | info@andreahylmarova.com | www.andreahylmarova.com 13
  14. 14. LOOKING FOR INSPIRATIONInterior Designer | info@andreahylmarova.com | www.andreahylmarova.com 14
  15. 15. JOURNEY OF DESIGN1. Pick an image of an interior, that appeals to you.2. What do you like about it? • Think about its qualities and the way you think it was created, the people who live there, the process of construction... Interior Designer | info@andreahylmarova.com | www.andreahylmarova.com 15
  16. 16. JOURNEY OF DESIGNBeauty is individual ...each of us has it his or her own journeyEXERCISE: Journey Mapping1. Think of a time when you were creating an interior or house • with a professional (architect or designer) • by yourself2. Draw a journey of the whole design process and define major touchpoints on it.3. For each touchpoint, think about its high vs. low points. Use stickies.4. Each group to come up with 3 major low points and 3 major high points of your journey. Interior Designer | info@andreahylmarova.com | www.andreahylmarova.com 16
  17. 17. WHAT’S NOT WORKING TODAY We are often lost in number of trends, that come and go. We go to same places all the time.Architects and designers often spend more Some clients are afraid designers will push them time by convincing rather than listening. to choose particular style.Many people are not clear about their own tastes People hesitate to work with designers and preferences. thinking they will be too expensive. Interior Designer | info@andreahylmarova.com | www.andreahylmarova.com 17
  18. 18. AESTHETICS & FUNCTIONWhat we see today is a “2D” perspective. Interior Designer | info@andreahylmarova.com | www.andreahylmarova.com 18
  19. 19. FEEL- FUNCTION - FLOWI want to work in “3F” perspective. How to put things together? How do I want to FEEL? What do I need? Interior Designer | info@andreahylmarova.com | www.andreahylmarova.com 19
  20. 20. SO WHAT’S MISSING HERE Esteem needs confidence, achievement, independence, Home as satisfaction of self-respect, esteem from others Esthetic needs Belongingness and Love needs Home as satisfaction of friendship, family, sexual intimacy Social needs Safety needs Home as satisfaction ofsecurity of body, of employment, of resources, of morality, of the family, of health, of Psychological needs property Physiological needs Home as breathing, food, water, sex, sleep, homeostasis, excretion Shelter Interior Designer | info@andreahylmarova.com | www.andreahylmarova.com 20
  21. 21. SO WHAT’S MISSING HERE Self- Home as Self-actualization actualization morality, creativity, spontaneity, self-fulfillment Esteem needs confidence, achievement, independence, Home as satisfaction of self-respect, esteem from others Esthetic needs Belongingness and Love needs Home as satisfaction of friendship, family, sexual intimacy Social needs Safety needs Home as satisfaction ofsecurity of body, of employment, of resources, of morality, of the family, of health, of Psychological needs property Physiological needs Home as breathing, food, water, sex, sleep, homeostasis, excretion Shelter Interior Designer | info@andreahylmarova.com | www.andreahylmarova.com 20
  22. 22. DESIGN PSYCHOLOGY BASICS The practice of planning, architecture, interior design in which psychology is the principle design tool.• Design Psychology evolved from Environmental psychology, now a respected field of applied psychology dealing with our symbiotic relationship with the environment.• Human-environment behaviors deriving from a combination of different aspects: • Sociocultural: based on learning and behavioral perspectives. Actions might derive from a unique cultural, religious, social and/or personal experiences. • Neurobiological: our actions, behaviors, and preferences result from genetics and our biological composition. • Humanistic: based on the notions of free will and the desire for self-actualization. Our primary motivation in life is to fulfill our potential. Interior Designer | info@andreahylmarova.com | www.andreahylmarova.com 21
  23. 23. I HAVE COME TO BELIEVE THAT...Our sense of SELF and The seeds of thissense of the connection between selfENVIRONMENT are and place are planted inintimately and profoundly CHILDHOOD.intertwined. The places we create are aOur sense of self-place REFLECTION of who weconnection continues to are, thus the ultimateGROW and CHANGE source of inspiration liesthroughout our lives. inside. Interior Designer | info@andreahylmarova.com | www.andreahylmarova.com 22
  24. 24. INTERIOR DESIGN COACHINGI help both non-professionals as well as professionals to: 1. uncover and define their own interior style 2. create interiors that will go beyond aesthetics and function 3. get clients engaged more in the design process itself because I want..... To change the way people think about designing their interiors. Interior Designer | info@andreahylmarova.com | www.andreahylmarova.com 23
  25. 25. INTERIOR DESIGN COACHING [ MODUL 1 ] [ MODUL 2 ] [ MODUL 3 ] Personality & Place Defining the Style Space Plan• What shapes the client’s • Find the right mood for client’s • Defining functional needs of the relationships with environment interior client and others• What is the actual connection • Choosing the best color scheme • Distinguishing private vs. public between self and place spaces • Defining the finishes, textures,• What the client really wants and materials etc. • Zoning the space what are potential concerns • Resolving eventual conflicts of • Find the right layout of the room• What does the client value different style preferences to support the chosen style Key elements of style My own interior style My space Interior Designer | info@andreahylmarova.com | www.andreahylmarova.com 24
  26. 26. INTERIOR DESIGN COACHING MUST HAVE [ MODUL 1 ] [ MODUL 2 ] [ MODUL 3 ] Personality & Place Defining the Style Space Plan• What shapes the client’s • Find the right mood for client’s • Defining functional needs of the relationships with environment interior client and others• What is the actual connection • Choosing the best color scheme • Distinguishing private vs. public between self and place spaces • Defining the finishes, textures,• What the client really wants and materials etc. • Zoning the space what are potential concerns • Resolving eventual conflicts of • Find the right layout of the room• What does the client value different style preferences to support the chosen style Key elements of style My own interior style My space Interior Designer | info@andreahylmarova.com | www.andreahylmarova.com 24
  27. 27. EXERCISES EXAMPLE [ MODUL 1 ] [ MODUL 2 ] [ MODUL 3 ] Defining the Style Defining the Style Space Plan• Childhood space visualization • Mood Board creation • Environmental Timeline• Environmental Family Tree • Attributes of my style • Environmental Sociogram• My Dream House • Special Objects inventory • Havens at home• Mental Map • Colors Scheme• Some Place Like Home • Style battles• Appreciation exercise Key elements of style My own interior style My space Interior Designer | info@andreahylmarova.com | www.andreahylmarova.com 25
  28. 28. ENVIRONMENTAL FAMILY TREE• Fill in the blank Environmental Family Tree by using nouns or adjectives to describe the large- scale places or homes of your ancestors.• These don’t need to be places you have experienced. They can just be places you’ve heard about. The homes and places you describe can be environments of your grand parents, aunts and uncles, cousins or even friends who had a major impact on you/your family. Theres no right or wrong: you can write inside or outside the boxes. Simply do this exercise at a level that feels comfortable to you.Reflection1. In what way(s), if any, did your familys environmental experiences differ or stayed the same from generation to generation?2. In what way(s), if any, do you think your environmental genealogy influenced your own environmental perspective and values?3. In what way(s), if any do you think that influence was positive or negative?4. Do you have any further reflections on how your environmental family tree may have influenced you ? Interior Designer | info@andreahylmarova.com | www.andreahylmarova.com 26
  29. 29. Interior Designer | info@andreahylmarova.com | www.andreahylmarova.com 27
  30. 30. CLOSUREWhat do you think about the whole concept? Do you have any interesting insights on where to go next with designing your interior? Interior Designer | info@andreahylmarova.com | www.andreahylmarova.com 28
  31. 31. ‘INTERIOR DESIGN COACHING’ WWW.ANDREAHYLMAROVA.COM

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