BDMM Class 10 Internet Transforming Society

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BDMM Class 10 Internet Transforming Society

  1. 1. BDMM 4336 Society and the WebTransformingSociety Class 10 Fall 2011@AndreaGenevieveandream@stedwards.edu
  2. 2. BDMM 4336 It’s a Generation ThingTransformingSociety Class 10 Fall 2011 • Boomers live in the real world, we live in the real and digital world • Security is a larger concern to older gens • Technology= power@AndreaGenevieveandream@stedwards.edu
  3. 3. BDMM 4336 ConcernsTransformingSociety Identity Class 10 Privacy Fall 2011 Security@AndreaGenevieveandream@stedwards.edu
  4. 4. BDMM 4336 Buying Power • Who wears the pants in the house? • Who is the real consumer?TransformingSociety Class 10 Fall 2011@AndreaGenevieveandream@stedwards.edu Source: Marketing Charts
  5. 5. BDMM 4336 CyberbullyingTransformingSociety • Obsession with celebrities and 15 min of fame Class 10 • Parents arent to blame Fall 2011 • Impossible to monitor 24/7 behavior online Source: CBS News Video@AndreaGenevieveandream@stedwards.edu
  6. 6. BDMM 4336 Parents of TomorrowTransformingSociety • Better at raising children • Travel more Class 10 • Open to new ideas Fall 2011 • Embrace technology • Use tech in all life stages • Ex: the rise of the Mommy Blogger@AndreaGenevieveandream@stedwards.edu
  7. 7. BDMM 4336 Digital FootprintTransforming • Your info is outSociety there • HR people look at it Class 10 • Its only going to Fall 2011 grow as you get older • Persistence, Replicabilty, searcabilty, scalabilty, delocatabilty • GOOGLE Yourself regularly@AndreaGenevieve Source: slideshareandream@stedwards.edu presentation
  8. 8. BDMM 4336 Facebook’s TimelineTransformingSociety Class 10 Fall 2011 Lifestreaming@AndreaGenevieveandream@stedwards.edu
  9. 9. BDMM 4336 Technology and DemocracyTransformingSociety Class 10 Fall 2011 • The Net Gen isn’t passive • Can’t talk “at” Gen Y • Grassroots approach • Active citizenship@AndreaGenevieve • Transparency is essentialsandream@stedwards.edu • Scandals are the norm
  10. 10. BDMM 4336 Obama’s Perfect Tech StormTransformingSociety • Used tactics to support 8 Net Gen norms : Class 10 Community Fall 2011 Personalization Sharing Conversation Innovation Collaboration@AndreaGenevieveandream@stedwards.edu
  11. 11. BDMM 4336 Why Obama WonTransforming • Email marketingSociety • First real 2-way technology campaign • Personal connection Class 10 • Evangelists spread the message for him Fall 2011 • Start of Gov 2.0 Black Eyes Peas video Our political system will never be the same.@AndreaGenevieveandream@stedwards.edu
  12. 12. BDMM 4336 Gov 2.0Transforming uses the technology and innovation of Web 2.0Society to address the needs of government. The bottom line: Entrepreneurs are creating Class 10 online businesses that make the Fall 2011 government more transparent, efficient, and responsive. http://gov20.govfresh.com/ • Gov 2.0 Summit, Gov 2.0 Expo • Microsoft guides Follow @digiphile Source:@AndreaGenevieve Open Government Partnership Videoandream@stedwards.edu
  13. 13. BDMM 4336 Making the World BetterTransformingSociety Take action for those who come after us. Class 10 Fall 2011 Sadly, we inherited a mess. (poverty, obesity, recession, global warming, sustainability, health care)@AndreaGenevieveandream@stedwards.edu
  14. 14. BDMM 4336 Pre-Internet ActivismTransforming • Fax machinesSociety • Flyers • Posters Class 10 • 1 800 numbers Fall 2011 • Cold calling • Direct mail • Community events@AndreaGenevieveandream@stedwards.edu
  15. 15. BDMM 4336 Organizing with technologyTransformingSociety • Organize with the click of a button • Meetup.com • Volunteer.org Class 10 Fall 2011 • Facebook • Flash mobs • Your largest asset to communicators is your network@AndreaGenevieveandream@stedwards.edu
  16. 16. BDMM 4336 College StudentsTransformingSociety • MTV Fight For Your Rights • % of Gen Y Volunteer in college Class 10 • We believe its an obligation Fall 2011 Source: MTV Fight For Your Rights Commercial@AndreaGenevieveandream@stedwards.edu
  17. 17. BDMM 4336 What does this mean for marketing?TransformingSociety • Rise of the social conscious business • Get What you give example Class 10 • Groupon G- Team Charity Fall 2011 • Give As You Get • Charity Water campaigns • Bre.ad • Toms Shoes • Social Good Conference • It’s a movement, Publicyte article@AndreaGenevieveandream@stedwards.edu
  18. 18. BDMM 4336TransformingSociety Class 10 Fall 2011@AndreaGenevieveandream@stedwards.edu
  19. 19. BDMM 4336 Moving ForwardTransforming • Get involved early onSociety • Build social good from the beginning • Always think of the 8 norms Class 10 • No more PR for PR’s sake Fall 2011 • Future Gen’s are poised to change the world • Is technology changing the way we think? Or is the way we think changing technology? Think about it.@AndreaGenevieveandream@stedwards.edu

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