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SMEs USING SOCIAL…
•
•
•
•
•
•
•
•

98% UK private sector businesses are SMEs
49% reduced overall marketing expenses
33% a...
a mindset
an attitude
it‟s relevant
it‟s collaborative
builds community
creates reaction
benefits people
the heart of any ...
“business

has changed. it is no longer a transaction
based mentality but an engagement oriented journey.
it leverages the...
image, company culture,
communications, revenue,
profit, market share,
technology and above all
it‟s customers.
“It‟s not ...
• brand culture
• brand strategy
• brand guidelines
“brand is a set of associations that a person
makes with a company, pr...
research
explore
outreach
creative content
test
follow up
“do your brand homework &
know exactly who you are targeting…”
who
when
why
where
what
a social business strategy:
a set of visions, goals, plans & resources
that align social media initiatives
with business o...
CASE STUDY: STARTUP
CLIENT: NO SCRUNCHIE
AFRO HAIR SALON REVIEW SITE
OBJECTIVES:
• To become the „go to‟ brand for all thi...
HOW?
• Use social to target reviewers/salons.
• To leverage brand / create brand advocates.
• Create long term relationshi...
if it
can be

searched

it can be
optimized!
CONNECT
the average person
uses „connected device‟
34 times a day
a good enough reason to utilize social
and integrate it into you...
business objectives
digital communication objectives
marketing objectives
how can social media help?
search key influencers
organize ki database
build relationships
collaborate
“look to your right and to your left, and to t...
Are You A Sociable Business?
Are You A Sociable Business?
Are You A Sociable Business?
Are You A Sociable Business?
Are You A Sociable Business?
Are You A Sociable Business?
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Are You A Sociable Business?

How to keep social at the heart of your SME/Startup journey and become a successful sociable business.

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Are You A Sociable Business?

  1. 1. SMEs USING SOCIAL… • • • • • • • • 98% UK private sector businesses are SMEs 49% reduced overall marketing expenses 33% admitted to needing online support 51% reported increase in sales 88% generated exposure 72% increased traffic/subscribers 62% improved search rankings 56% resulted in new business partnerships Sources: OPTIMISA RESEARCH LIMITED for Lloyds Bank Office of National Statistics (ONS) Social Media Examiner
  2. 2. a mindset an attitude it‟s relevant it‟s collaborative builds community creates reaction benefits people the heart of any modern day enterprise. “boring, traditional mass marketing is over, the only way out is to stop being part of the herd and be remarkable.” Seth Godin
  3. 3. “business has changed. it is no longer a transaction based mentality but an engagement oriented journey. it leverages the genius of the crowd in order to achieve it‟s success.” vala afshar & brad martin; the pursuit of social business excellence.
  4. 4. image, company culture, communications, revenue, profit, market share, technology and above all it‟s customers. “It‟s not about the money... we just wanna make the world dance!…”
  5. 5. • brand culture • brand strategy • brand guidelines “brand is a set of associations that a person makes with a company, product, service, individual or organization.”the design council
  6. 6. research explore outreach creative content test follow up “do your brand homework & know exactly who you are targeting…”
  7. 7. who when why where what
  8. 8. a social business strategy: a set of visions, goals, plans & resources that align social media initiatives with business objectives. © altimeter group brand strategy + business objectives + digital communication strategy + social media strategy + offline marketing strategy = social business strategy
  9. 9. CASE STUDY: STARTUP CLIENT: NO SCRUNCHIE AFRO HAIR SALON REVIEW SITE OBJECTIVES: • To become the „go to‟ brand for all things afro hair • To create a current and unique afro hair community • To distinguish the good afro salons from the bad BUSINESS OBJECTIVES: • X amount of afro salon reviews by X date to obtain financial funding for development
  10. 10. HOW? • Use social to target reviewers/salons. • To leverage brand / create brand advocates. • Create long term relationships with Kis #GASA The Good Afro Salon Awards: First of it‟s kind in UK. • • • • • • Encouraged target market to vote with their feet Encouraged afro salons to get reviews from their clients Created online traffic to NoScrunchie and their target market Created offline events (meetups, trade shows, conferences etc.) Resulting in a yearly award system for the afro communities. All involved to network and reach unique goals.
  11. 11. if it can be searched it can be optimized!
  12. 12. CONNECT
  13. 13. the average person uses „connected device‟ 34 times a day a good enough reason to utilize social and integrate it into your existing marketing efforts!
  14. 14. business objectives digital communication objectives marketing objectives how can social media help?
  15. 15. search key influencers organize ki database build relationships collaborate “look to your right and to your left, and to those bigger than you and don‟t forget the new kid on the brand block.”

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