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Sample 3 pages Whirlpool 10-05-2012 english 30 disciplines web marketing & social network

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European Marketing Managers Camp - Social Media & Web Marketing Education Camp

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Sample 3 pages Whirlpool 10-05-2012 english 30 disciplines web marketing & social network

  1. 1. Social NetworkWeb Marketing Live documentAndrea Albanese - First release May 10th 2012 Page 1of 80
  2. 2. Table of Contents1. AM: Article Marketing ............................................................................................................................... 42. ADW: Adwords .......................................................................................................................................... 93. BA: Banner Advertising ............................................................................................................................ 114. BM: Blog Management ............................................................................................................................ 135. CBM: Campaign Budget Management .................................................................................................... 146. CDBB: Customer Database Building ........................................................................................................ 157. CM: Community Management ................................................................................................................ 178. DEM: Direct Email Marketing .................................................................................................................. 219. ECO: e-commerce .................................................................................................................................... 2310. EMA: Email Marketing Automation..................................................................................................... 2411. ESU: e-Survey (online survey) .............................................................................................................. 2612. FM: Forum Management..................................................................................................................... 2713. KA: Keyword Advertising ..................................................................................................................... 2814. MWM: Mobile Web Marketing ........................................................................................................... 2915. PPP: Pay Per Performance ................................................................................................................... 3016. RM: Reputation Management ............................................................................................................. 3117. SEM: Search Engine Marketing............................................................................................................ 3318. SEO: Search Engine Optimization ........................................................................................................ 3419. SNM: Social Network Marketing ......................................................................................................... 3620. SNSM + WMSM: Social Network & Web Marketing Security Management ....................................... 3821. WAA: Web Analytics Analysis .............................................................................................................. 3922. WBI: Web Business Intelligence .......................................................................................................... 4023. WCO: Web Copywriting ....................................................................................................................... 4124. WGD: Web Graphics Designer ............................................................................................................. 4225. WGM: Web Game Marketing (Gamification) ...................................................................................... 4326. WLG: Web Lead Generation ................................................................................................................ 4527. WMI: Web Marketing Intelligence ...................................................................................................... 4728. WROI: Web Return of Investiment & KPI ............................................................................................ 4829. WUO: Web Usability Optimization ...................................................................................................... 5230. SOCIAL MEDIA MARKETING DICTIONARY: 120 Terms to Know .......................................................... 53 A ............................................................................................................................................................... 53Andrea Albanese - First release May 10th 2012 Page 2of 80
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B ............................................................................................................................................................... 53 C ............................................................................................................................................................... 54 D............................................................................................................................................................... 55 E ............................................................................................................................................................... 55 F ............................................................................................................................................................... 55 G............................................................................................................................................................... 56 H............................................................................................................................................................... 56 I ................................................................................................................................................................ 57 J ................................................................................................................................................................ 57 K ............................................................................................................................................................... 57 L ............................................................................................................................................................... 57 M.............................................................................................................................................................. 58 N .............................................................................................................................................................. 58 O .............................................................................................................................................................. 58 P ............................................................................................................................................................... 59 Q .............................................................................................................................................................. 59 R ............................................................................................................................................................... 59 S ............................................................................................................................................................... 60 T ............................................................................................................................................................... 60 U .............................................................................................................................................................. 61 V ............................................................................................................................................................... 61 W ............................................................................................................................................................. 62 Y ............................................................................................................................................................... 62 Z ............................................................................................................................................................... 6231. Online Marketing Glossary .................................................................................................................. 63 a. Key Lead Generation Terms ................................................................................................................ 63 b. Landing Page Terms ............................................................................................................................. 64 c. Email Marketing Terms........................................................................................................................ 66 d. Blogging & SEO Terms ......................................................................................................................... 69 e. Web Marketing Automation Terms..................................................................................................... 75 f. Mobile Marketing Terms ..................................................................................................................... 77Andrea Albanese - First release May 10th 2012 Page 3of 80

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