Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Brighton SEO - 7 Questions to ask before you start digital marketing

4,348 views

Published on

Andi Jarvis, Founder and Strategy Director of Eximo Marketing, discusses the 7 questions you need to ask before you start digital marketing. It's the starting point of a framework that is used to develop marketing strategies.

Published in: Marketing
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Brighton SEO - 7 Questions to ask before you start digital marketing

  1. 1. Andi Jarvis EXIMO MARKETING 7 Questions To Ask Before You Start Digital Marketing @andijarvis @eximomarketing http://eximomarketingstrategy.com/blog/brightonseo
  2. 2. Seven questions you need to ask before you start digital marketing
  3. 3. Seven questions you need to ask before you start digital marketing
  4. 4. @andijarvis@eximomarketing
  5. 5. @andijarvis@eximomarketing
  6. 6. CAPITAL CONTENT COMPETENCE CONTEXT COMPETITION COMPANY|CUSTOMER @andijarvis@eximomarketing
  7. 7. Company
  8. 8. What do you do? @andijarvis@eximomarketing
  9. 9. Customer
  10. 10. Who are your customers? @andijarvis@eximomarketing
  11. 11. @andijarvis@eximomarketing
  12. 12. @andijarvis@eximomarketing
  13. 13. Context Competition
  14. 14. How’s it done in your industry? Who has your money?
  15. 15. @andijarvis@eximomarketing
  16. 16. @andijarvis@eximomarketing
  17. 17. Product Price Place Promotion 4Ps @andijarvis@eximomarketing
  18. 18. Product Price Place Promotion 4Ps @andijarvis@eximomarketing
  19. 19. Stop copying your competitors, they don’t know what they’re doing either
  20. 20. Competence
  21. 21. What skills do you have? @andijarvis@eximomarketing
  22. 22. Content
  23. 23. What stories can you tell about your business? @andijarvis@eximomarketing
  24. 24. Features Advantages Benefits @andijarvis@eximomarketing
  25. 25. 91% of consumers trust a review more than a sales person Influence Central @andijarvis@eximomarketing
  26. 26. Capital
  27. 27. What is it worth to your business? @andijarvis @eximomarketing
  28. 28. @andijarvis@eximomarketing
  29. 29. @andijarvis@eximomarketing
  30. 30. Andi Jarvis EXIMO MARKETING 7 Questions To Ask Before You Start Digital Marketing @andijarvis @eximomarketing http://eximomarketingstrategy.com/blog/brightonseo

×