www.anderspink.comanders pinkContentMarketing90% of B2B marketers do someform of content marketing26% of marketing budgets onaverage is spent on contentCompanies producing low valuecontent are 27% less likely to beconsidered and 40% less likely towin business(B2B Marketing Insider)
www.anderspink.comanders pink50 55 60 65 70Case StudiesResearch ReportseNewslettersIn-person eventsWebinarsVideosWhite PapersMost Effective Content TacticsSource : CMI March 2013Percentage of UK marketers rating the tactic effective.
www.anderspink.comanders pinkBlogs MostImportantInboundMarketing ToolB2B companies with blogs generate67% more leads than non-bloggingcompanies (Social Media B2B)25% of users rate their companyblog as critical to their business(Marketing Charts)
www.anderspink.comanders pink0 20 40 60 80 100Social Networks Used by MarketersGoogle+YouTubeFacebookTwitterLinkedIn%% Using each network, source CMI 2013Note: Google+ fastest growing and now more active users than Twitter
www.anderspink.comanders pink%Source: State of Inbound Marketing, Hubspot March 2013010203040506070LinkedIn Blog Facebook TwitterLinkedIn Delivers More CustomersPercentage of B2B Companies that have acquired a customer through this channel
www.anderspink.comanders pinkSEOProvidesHigherCloses15% SEO leads close9% referrals close7% paid search leads close4% social media leads closeSource: Hubspot research 2013
www.anderspink.comanders pinkSocialLogin86% say they don’t want to createnew accounts on websites(MarketingSherpa)77% believe social login is a goodsolution (MarketingSherpa)21% best in class companies usesocial sign in compared to 8% ofaverage companies (MarketingProfs)