1.
Empathize
Define
Ideate
Prototype
Test
Interweave
Implement
!
Explore how the design
fit, work, & evolve with
present situation and the
desired future. Translate
findings and insights into
actionable guidance and
advice for
implementation.
What bridges things,
people and their work
with others across
boundaries? What are
the strands that keep it
all together? Or apart?
What are the impacts on
implementation?
Transform ideas,
prototypes and insights
into a reality that has an
positive impact on
organisational outcomes,
customers, and peoples
lives. Align with
organisation. Engage
people.
Are we doing the right
things? Are we doing the
things right? What do we
need to adjust?
Observe, engage with,
and learn about people
or organizations that can
affect, be affected by, or
perceive themselves to
be affected by the
design challenge.
What is important for
them? What do they do,
say, think, and feel?
Bring clarity to, frame
and focus on the right
challenge. Define an
actionable point-of-view
based on gained
insights.
What are their needs?
What are their problems?
Where are the
opportunities for
innovation?
Be creative, generate
idea’s and as many
solutions as possible
that meets the interests,
needs, and solve
problems.
What are in and outside
the box, known and
unknown, conventional
and creative, limitations
and freedoms?
Build real, tactile
representations or
artifacts of your ideas to
experience and explore
with others. Feed back
insights and learn.
How does it work? What
are the impacts? Is it
desirable, feasible,
suitable, and
sustainable?
Test your prototype(s)
with your original people
to solicit feedback. Learn
about you, the design
and the users.
What worked? What
didn’t? Why? Does it
accommodate their
interests, needs, and
problems? What are the
perceived and real
benefits?
The Enriched Design Journey
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