SLIDESHARE.NET/ANDERSRIISEKOCH
SIMPLE WAYS TO VISUALISE YOUR
CRAWL DATA WITH NO CODING
KNOWLEDGE REQUIRED
ANDERS RIISE KOCH // DATAWORDS //
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STORIES > STATS
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HOW MANY MEDALS DID THE UK
WIN IN THE 2012 OLYMPICS?
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YOU REMEMBER WHERE YOU
WERE WHEN THIS HAPPENED
THAT’S ME!
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YOU KNOW THIS GUY
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THIS GUY NEEDS THE
FULL PICTURE
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THERE’S A LOT OF
PEOPLE LIKE THIS GUY
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65% OF PEOPLE ARE
VISUAL LEARNERS
Source: Social Science Research Network
VISUALISING YOUR POINT
IS
AN IMPORTANT SKILL
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THERE ARE MANY WAYS
TO PRESENT DATA
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FOR EXAMPLE
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15% OF YOUR
URLS RETURN A
404 ERROR
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404, 15%
Response Code
200 404 301
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
200 404 301
Response Code
200 404 301
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CONTEXT IS KING
SEO ISSUES
=
PAGE TEMPLATE ISSUES
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THERE ARE MANY OTHER
WAYS TO PRESENT CRAWL
STATS
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YOU COULD LEARN
PYTHON OR R
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OR YOU COULD START
TODAY
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IT’S SIMPLER THAN YOU
MIGHT THINK
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LET’S GET
MESSY
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SEO CRAWL
VISUALISATION TOOLS
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OPTION 1
ADVANCED
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GEPHI
https://gephi.org/
WHAT YOU’LL NEED
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A CRAWLER
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EXPORT ALL INLINKS
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TOP PAGES BY
BACKLINKS
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ANY BACKLINK DATABASE
WILL DO
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PC WITH A GPU
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EXCEL TO COMBINE YOUR
INLINK DATA WITH LINK
METRICS
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1 2 3
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IMPORT
CSV
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SELECT EDGES TABLE
UPDATE
IMPORT
SETTINGS
SELECT A
LAYOUT
APPLY A
COLOUR
SCHEME TO
YOUR NODES
SET THE SIZE
OF YOUR
NODES FROM
10 TO 30
APPLY A DARKER
COLOUR SCHEME TO
YOUR EDGES BASED
ON LINK METRICS
START YOUR
VISUALISATION
NOW WAIT
LAYOUTS FOR CRAWL
VISUALISATION
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FORCE ATLAS 2
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▪ Content
▪ Comments
▪ Images
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▪ 200
▪ 3xx
▪ 5xx
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FRUCHTERMAN REINGOLD
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YIFAN HU
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EXPORT TO JS WITH
SIGMAEXPORTER
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PLAY AROUND WITH
YOUR DATA IN-BROWSER
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PROS: CUSTOMISATION
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CONS:
LOTS OF EFFORT
TIME CONSUMING
LEARNING CURVE
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OPTION 2
SIMPLE
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WHAT YOU’LL NEED
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THE SEO’S OLDEST
FRIEND
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65
CRAWL SETTINGS
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STORE HTML
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TICK THIS
BOX
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RUN YOUR CRAWL AS
NORMAL
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ACCESS THE
VISUALISATION MENU
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CHOOSE YOUR OWN ADVENTURE
DEPTH VS DIRECTORY
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CRAWL TREE BY DEPTH
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CRAWL TREE BY
DIRECTORY
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FORCE-DIRECTED CRAWL
DIAGRAM
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THIS WILL BE BASED ON
DEPTH FROM START URL
BY DEFAULT
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VISUALISE THE
POINT YOU WANT
TO HIGHLIGHT
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STRUCTURED DATA
ERROR COUNT
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UNIQUE INLINKS
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WORD COUNT
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FORCE-DIRECTED
DIRECTORY CRAWL
DIAGRAM
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EXACTLY THE
SAME BUT
BASED ON URL
PATH
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WORD CLOUDS
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INLINK ANCHOR TEXT
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BODY TEXT
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EXPORTING YOUR DATA
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CHOOSE
HTML OR SVG
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VISUALISATION IS A TOOL
TO TELL YOUR STORY
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KNOW THE STORY YOU
WANT TO TELL
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IT’S EASY TO GO
OVERBOARD WITH
VISUALISATION
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PEOPLE LIKE THIS
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NOT THIS
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THANK YOU!
H T T P S : / / S L I D E S H A R E . N E T / A N D E R S R I I S E K O C H
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Simple Ways to Visualise Crawl Data with No Coding Knowledge Required - BrightonSEO April 2019