Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Simple Ways to Visualise Crawl Data with No Coding Knowledge Required - BrightonSEO April 2019

991 views

Published on

Crawl visualisation has evolved dramatically within the last few years, with several new tools launching that enable you to visualise crawl data without knowing how to code Python or R. This talk will let you discover the different tools available for crawl visualisation and how you can employ a visual approach to bring your clients a better understanding of the structure of their websites.

Talk presented at BrightonSEO April 2019.

Published in: Marketing
  • Be the first to comment

Simple Ways to Visualise Crawl Data with No Coding Knowledge Required - BrightonSEO April 2019

  1. 1. SLIDESHARE.NET/ANDERSRIISEKOCH SIMPLE WAYS TO VISUALISE YOUR CRAWL DATA WITH NO CODING KNOWLEDGE REQUIRED ANDERS RIISE KOCH // DATAWORDS // @WHATSUPANDERS
  2. 2. @WHATSUPANDERS #BRIGHTONSEO STORIES > STATS
  3. 3. @WHATSUPANDERS #BRIGHTONSEO HOW MANY MEDALS DID THE UK WIN IN THE 2012 OLYMPICS?
  4. 4. @WHATSUPANDERS #BRIGHTONSEO YOU REMEMBER WHERE YOU WERE WHEN THIS HAPPENED
  5. 5. THAT’S ME! @WHATSUPANDERS #BRIGHTONSEO
  6. 6. YOU KNOW THIS GUY @WHATSUPANDERS #BRIGHTONSEO
  7. 7. @WHATSUPANDERS #BRIGHTONSEO
  8. 8. THIS GUY NEEDS THE FULL PICTURE @WHATSUPANDERS #BRIGHTONSEO
  9. 9. THERE’S A LOT OF PEOPLE LIKE THIS GUY @WHATSUPANDERS #BRIGHTONSEO
  10. 10. 65% OF PEOPLE ARE VISUAL LEARNERS Source: Social Science Research Network
  11. 11. VISUALISING YOUR POINT IS AN IMPORTANT SKILL @WHATSUPANDERS #BRIGHTONSEO
  12. 12. THERE ARE MANY WAYS TO PRESENT DATA @WHATSUPANDERS #BRIGHTONSEO
  13. 13. FOR EXAMPLE @WHATSUPANDERS #BRIGHTONSEO
  14. 14. 15% OF YOUR URLS RETURN A 404 ERROR @WHATSUPANDERS #BRIGHTONSEO
  15. 15. 404, 15% Response Code 200 404 301 @WHATSUPANDERS #BRIGHTONSEO
  16. 16. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 200 404 301 Response Code 200 404 301 @WHATSUPANDERS #BRIGHTONSEO
  17. 17. @WHATSUPANDERS #BRIGHTONSEO CONTEXT IS KING
  18. 18. SEO ISSUES = PAGE TEMPLATE ISSUES @WHATSUPANDERS #BRIGHTONSEO
  19. 19. THERE ARE MANY OTHER WAYS TO PRESENT CRAWL STATS @WHATSUPANDERS #BRIGHTONSEO
  20. 20. YOU COULD LEARN PYTHON OR R @WHATSUPANDERS #BRIGHTONSEO
  21. 21. OR YOU COULD START TODAY @WHATSUPANDERS #BRIGHTONSEO
  22. 22. IT’S SIMPLER THAN YOU MIGHT THINK @WHATSUPANDERS #BRIGHTONSEO
  23. 23. LET’S GET MESSY @WHATSUPANDERS
  24. 24. SEO CRAWL VISUALISATION TOOLS @WHATSUPANDERS #BRIGHTONSEO
  25. 25. OPTION 1 ADVANCED @WHATSUPANDERS #BRIGHTONSEO
  26. 26. GEPHI https://gephi.org/
  27. 27. WHAT YOU’LL NEED @WHATSUPANDERS #BRIGHTONSEO
  28. 28. A CRAWLER @WHATSUPANDERS #BRIGHTONSEO
  29. 29. EXPORT ALL INLINKS @WHATSUPANDERS #BRIGHTONSEO
  30. 30. TOP PAGES BY BACKLINKS @WHATSUPANDERS #BRIGHTONSEO
  31. 31. ANY BACKLINK DATABASE WILL DO @WHATSUPANDERS #BRIGHTONSEO
  32. 32. PC WITH A GPU @WHATSUPANDERS
  33. 33. EXCEL TO COMBINE YOUR INLINK DATA WITH LINK METRICS @WHATSUPANDERS #BRIGHTONSEO
  34. 34. 1 2 3 @WHATSUPANDERS
  35. 35. IMPORT CSV @WHATSUPANDERS #BRIGHTONSEO
  36. 36. SELECT EDGES TABLE
  37. 37. UPDATE IMPORT SETTINGS
  38. 38. SELECT A LAYOUT
  39. 39. APPLY A COLOUR SCHEME TO YOUR NODES
  40. 40. SET THE SIZE OF YOUR NODES FROM 10 TO 30
  41. 41. APPLY A DARKER COLOUR SCHEME TO YOUR EDGES BASED ON LINK METRICS
  42. 42. START YOUR VISUALISATION
  43. 43. NOW WAIT
  44. 44. LAYOUTS FOR CRAWL VISUALISATION @WHATSUPANDERS #BRIGHTONSEO
  45. 45. FORCE ATLAS 2 @WHATSUPANDERS #BRIGHTONSEO
  46. 46. ▪ Content ▪ Comments ▪ Images @WHATSUPANDERS #BRIGHTONSEO
  47. 47. ▪ 200 ▪ 3xx ▪ 5xx @WHATSUPANDERS #BRIGHTONSEO
  48. 48. FRUCHTERMAN REINGOLD @WHATSUPANDERS #BRIGHTONSEO
  49. 49. @WHATSUPANDERS #BRIGHTONSEO
  50. 50. YIFAN HU @WHATSUPANDERS #BRIGHTONSEO
  51. 51. @WHATSUPANDERS #BRIGHTONSEO
  52. 52. EXPORT TO JS WITH SIGMAEXPORTER @WHATSUPANDERS #BRIGHTONSEO
  53. 53. @WHATSUPANDERS #BRIGHTONSEO
  54. 54. PLAY AROUND WITH YOUR DATA IN-BROWSER @WHATSUPANDERS #BRIGHTONSEO
  55. 55. @WHATSUPANDERS #BRIGHTONSEO
  56. 56. PROS: CUSTOMISATION @WHATSUPANDERS #BRIGHTONSEO
  57. 57. CONS: LOTS OF EFFORT TIME CONSUMING LEARNING CURVE @WHATSUPANDERS #BRIGHTONSEO
  58. 58. OPTION 2 SIMPLE @WHATSUPANDERS #BRIGHTONSEO
  59. 59. WHAT YOU’LL NEED @WHATSUPANDERS #BRIGHTONSEO
  60. 60. THE SEO’S OLDEST FRIEND @WHATSUPANDERS #BRIGHTONSEO
  61. 61. @WHATSUPANDERS #BRIGHTONSEO
  62. 62. 65
  63. 63. CRAWL SETTINGS #BRIGHTONSEO
  64. 64. STORE HTML #BRIGHTONSEO
  65. 65. TICK THIS BOX #BRIGHTONSEO@WHATSUPANDERS
  66. 66. RUN YOUR CRAWL AS NORMAL #BRIGHTONSEO@WHATSUPANDERS
  67. 67. ACCESS THE VISUALISATION MENU #BRIGHTONSEO@WHATSUPANDERS
  68. 68. CHOOSE YOUR OWN ADVENTURE
  69. 69. DEPTH VS DIRECTORY #BRIGHTONSEO@WHATSUPANDERS
  70. 70. CRAWL TREE BY DEPTH #BRIGHTONSEO@WHATSUPANDERS
  71. 71. @WHATSUPANDERS #BRIGHTONSEO
  72. 72. CRAWL TREE BY DIRECTORY #BRIGHTONSEO@WHATSUPANDERS
  73. 73. @WHATSUPANDERS #BRIGHTONSEO
  74. 74. FORCE-DIRECTED CRAWL DIAGRAM #BRIGHTONSEO@WHATSUPANDERS
  75. 75. @WHATSUPANDERS #BRIGHTONSEO
  76. 76. THIS WILL BE BASED ON DEPTH FROM START URL BY DEFAULT #BRIGHTONSEO@WHATSUPANDERS
  77. 77. @WHATSUPANDERS VISUALISE THE POINT YOU WANT TO HIGHLIGHT #BRIGHTONSEO
  78. 78. STRUCTURED DATA ERROR COUNT #BRIGHTONSEO@WHATSUPANDERS
  79. 79. @WHATSUPANDERS #BRIGHTONSEO
  80. 80. UNIQUE INLINKS #BRIGHTONSEO@WHATSUPANDERS
  81. 81. @WHATSUPANDERS #BRIGHTONSEO
  82. 82. WORD COUNT #BRIGHTONSEO@WHATSUPANDERS
  83. 83. @WHATSUPANDERS #BRIGHTONSEO
  84. 84. FORCE-DIRECTED DIRECTORY CRAWL DIAGRAM #BRIGHTONSEO@WHATSUPANDERS
  85. 85. @WHATSUPANDERS EXACTLY THE SAME BUT BASED ON URL PATH #BRIGHTONSEO
  86. 86. WORD CLOUDS #BRIGHTONSEO@WHATSUPANDERS
  87. 87. INLINK ANCHOR TEXT #BRIGHTONSEO@WHATSUPANDERS
  88. 88. #BRIGHTONSEO@WHATSUPANDERS
  89. 89. BODY TEXT #BRIGHTONSEO@WHATSUPANDERS
  90. 90. #BRIGHTONSEO@WHATSUPANDERS
  91. 91. EXPORTING YOUR DATA #BRIGHTONSEO
  92. 92. @WHATSUPANDERS CHOOSE HTML OR SVG #BRIGHTONSEO
  93. 93. VISUALISATION IS A TOOL TO TELL YOUR STORY #BRIGHTONSEO@WHATSUPANDERS
  94. 94. KNOW THE STORY YOU WANT TO TELL #BRIGHTONSEO@WHATSUPANDERS
  95. 95. IT’S EASY TO GO OVERBOARD WITH VISUALISATION @WHATSUPANDERS #BRIGHTONSEO
  96. 96. PEOPLE LIKE THIS #BRIGHTONSEO@WHATSUPANDERS
  97. 97. NOT THIS #BRIGHTONSEO@WHATSUPANDERS
  98. 98. THANK YOU! H T T P S : / / S L I D E S H A R E . N E T / A N D E R S R I I S E K O C H @WHATSUPANDERS #BRIGHTONSEO

×