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Simple Ways to Visualise Crawl Data with No Coding Knowledge Required - BrightonSEO April 2019

SLIDESHARE.NET/ANDERSRIISEKOCH
SIMPLE WAYS TO VISUALISE YOUR
CRAWL DATA WITH NO CODING
KNOWLEDGE REQUIRED
ANDERS RIISE KOCH // DATAWORDS //
@WHATSUPANDERS
@WHATSUPANDERS #BRIGHTONSEO
STORIES > STATS
@WHATSUPANDERS #BRIGHTONSEO
HOW MANY MEDALS DID THE UK
WIN IN THE 2012 OLYMPICS?
@WHATSUPANDERS #BRIGHTONSEO
YOU REMEMBER WHERE YOU
WERE WHEN THIS HAPPENED
THAT’S ME!
@WHATSUPANDERS #BRIGHTONSEO
YOU KNOW THIS GUY
@WHATSUPANDERS #BRIGHTONSEO
@WHATSUPANDERS #BRIGHTONSEO
THIS GUY NEEDS THE
FULL PICTURE
@WHATSUPANDERS #BRIGHTONSEO
THERE’S A LOT OF
PEOPLE LIKE THIS GUY
@WHATSUPANDERS #BRIGHTONSEO
65% OF PEOPLE ARE
VISUAL LEARNERS
Source: Social Science Research Network
VISUALISING YOUR POINT
IS
AN IMPORTANT SKILL
@WHATSUPANDERS #BRIGHTONSEO
THERE ARE MANY WAYS
TO PRESENT DATA
@WHATSUPANDERS #BRIGHTONSEO
FOR EXAMPLE
@WHATSUPANDERS #BRIGHTONSEO
15% OF YOUR
URLS RETURN A
404 ERROR
@WHATSUPANDERS #BRIGHTONSEO
404, 15%
Response Code
200 404 301
@WHATSUPANDERS #BRIGHTONSEO
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
200 404 301
Response Code
200 404 301
@WHATSUPANDERS #BRIGHTONSEO
@WHATSUPANDERS #BRIGHTONSEO
CONTEXT IS KING
SEO ISSUES
=
PAGE TEMPLATE ISSUES
@WHATSUPANDERS #BRIGHTONSEO
THERE ARE MANY OTHER
WAYS TO PRESENT CRAWL
STATS
@WHATSUPANDERS #BRIGHTONSEO
YOU COULD LEARN
PYTHON OR R
@WHATSUPANDERS #BRIGHTONSEO
OR YOU COULD START
TODAY
@WHATSUPANDERS #BRIGHTONSEO
IT’S SIMPLER THAN YOU
MIGHT THINK
@WHATSUPANDERS #BRIGHTONSEO
Simple Ways to Visualise Crawl Data with No Coding Knowledge Required - BrightonSEO April 2019
LET’S GET
MESSY
@WHATSUPANDERS
SEO CRAWL
VISUALISATION TOOLS
@WHATSUPANDERS #BRIGHTONSEO
OPTION 1
ADVANCED
@WHATSUPANDERS #BRIGHTONSEO
GEPHI
https://gephi.org/
WHAT YOU’LL NEED
@WHATSUPANDERS #BRIGHTONSEO
A CRAWLER
@WHATSUPANDERS #BRIGHTONSEO
EXPORT ALL INLINKS
@WHATSUPANDERS #BRIGHTONSEO
TOP PAGES BY
BACKLINKS
@WHATSUPANDERS #BRIGHTONSEO
Simple Ways to Visualise Crawl Data with No Coding Knowledge Required - BrightonSEO April 2019
ANY BACKLINK DATABASE
WILL DO
@WHATSUPANDERS #BRIGHTONSEO
PC WITH A GPU
@WHATSUPANDERS
EXCEL TO COMBINE YOUR
INLINK DATA WITH LINK
METRICS
@WHATSUPANDERS #BRIGHTONSEO
1 2 3
@WHATSUPANDERS
IMPORT
CSV
@WHATSUPANDERS #BRIGHTONSEO
SELECT EDGES TABLE
UPDATE
IMPORT
SETTINGS
Simple Ways to Visualise Crawl Data with No Coding Knowledge Required - BrightonSEO April 2019
SELECT A
LAYOUT
APPLY A
COLOUR
SCHEME TO
YOUR NODES
SET THE SIZE
OF YOUR
NODES FROM
10 TO 30
APPLY A DARKER
COLOUR SCHEME TO
YOUR EDGES BASED
ON LINK METRICS
START YOUR
VISUALISATION
NOW WAIT
LAYOUTS FOR CRAWL
VISUALISATION
@WHATSUPANDERS #BRIGHTONSEO
FORCE ATLAS 2
@WHATSUPANDERS #BRIGHTONSEO
▪ Content
▪ Comments
▪ Images
@WHATSUPANDERS #BRIGHTONSEO
▪ 200
▪ 3xx
▪ 5xx
@WHATSUPANDERS #BRIGHTONSEO
FRUCHTERMAN REINGOLD
@WHATSUPANDERS #BRIGHTONSEO
@WHATSUPANDERS #BRIGHTONSEO
YIFAN HU
@WHATSUPANDERS #BRIGHTONSEO
@WHATSUPANDERS #BRIGHTONSEO
EXPORT TO JS WITH
SIGMAEXPORTER
@WHATSUPANDERS #BRIGHTONSEO
@WHATSUPANDERS #BRIGHTONSEO
PLAY AROUND WITH
YOUR DATA IN-BROWSER
@WHATSUPANDERS #BRIGHTONSEO
@WHATSUPANDERS #BRIGHTONSEO
PROS: CUSTOMISATION
@WHATSUPANDERS #BRIGHTONSEO
CONS:
LOTS OF EFFORT
TIME CONSUMING
LEARNING CURVE
@WHATSUPANDERS #BRIGHTONSEO
OPTION 2
SIMPLE
@WHATSUPANDERS #BRIGHTONSEO
WHAT YOU’LL NEED
@WHATSUPANDERS #BRIGHTONSEO
THE SEO’S OLDEST
FRIEND
@WHATSUPANDERS #BRIGHTONSEO
@WHATSUPANDERS #BRIGHTONSEO
65
CRAWL SETTINGS
#BRIGHTONSEO
STORE HTML
#BRIGHTONSEO
TICK THIS
BOX
#BRIGHTONSEO@WHATSUPANDERS
RUN YOUR CRAWL AS
NORMAL
#BRIGHTONSEO@WHATSUPANDERS
ACCESS THE
VISUALISATION MENU
#BRIGHTONSEO@WHATSUPANDERS
CHOOSE YOUR OWN ADVENTURE
DEPTH VS DIRECTORY
#BRIGHTONSEO@WHATSUPANDERS
CRAWL TREE BY DEPTH
#BRIGHTONSEO@WHATSUPANDERS
@WHATSUPANDERS #BRIGHTONSEO
CRAWL TREE BY
DIRECTORY
#BRIGHTONSEO@WHATSUPANDERS
@WHATSUPANDERS #BRIGHTONSEO
FORCE-DIRECTED CRAWL
DIAGRAM
#BRIGHTONSEO@WHATSUPANDERS
@WHATSUPANDERS #BRIGHTONSEO
THIS WILL BE BASED ON
DEPTH FROM START URL
BY DEFAULT
#BRIGHTONSEO@WHATSUPANDERS
@WHATSUPANDERS
VISUALISE THE
POINT YOU WANT
TO HIGHLIGHT
#BRIGHTONSEO
STRUCTURED DATA
ERROR COUNT
#BRIGHTONSEO@WHATSUPANDERS
@WHATSUPANDERS #BRIGHTONSEO
UNIQUE INLINKS
#BRIGHTONSEO@WHATSUPANDERS
@WHATSUPANDERS #BRIGHTONSEO
WORD COUNT
#BRIGHTONSEO@WHATSUPANDERS
@WHATSUPANDERS #BRIGHTONSEO
FORCE-DIRECTED
DIRECTORY CRAWL
DIAGRAM
#BRIGHTONSEO@WHATSUPANDERS
@WHATSUPANDERS
EXACTLY THE
SAME BUT
BASED ON URL
PATH
#BRIGHTONSEO
WORD CLOUDS
#BRIGHTONSEO@WHATSUPANDERS
INLINK ANCHOR TEXT
#BRIGHTONSEO@WHATSUPANDERS
#BRIGHTONSEO@WHATSUPANDERS
BODY TEXT
#BRIGHTONSEO@WHATSUPANDERS
#BRIGHTONSEO@WHATSUPANDERS
EXPORTING YOUR DATA
#BRIGHTONSEO
@WHATSUPANDERS
CHOOSE
HTML OR SVG
#BRIGHTONSEO
VISUALISATION IS A TOOL
TO TELL YOUR STORY
#BRIGHTONSEO@WHATSUPANDERS
KNOW THE STORY YOU
WANT TO TELL
#BRIGHTONSEO@WHATSUPANDERS
IT’S EASY TO GO
OVERBOARD WITH
VISUALISATION
@WHATSUPANDERS #BRIGHTONSEO
PEOPLE LIKE THIS
#BRIGHTONSEO@WHATSUPANDERS
NOT THIS
#BRIGHTONSEO@WHATSUPANDERS
THANK YOU!
H T T P S : / / S L I D E S H A R E . N E T / A N D E R S R I I S E K O C H
@WHATSUPANDERS #BRIGHTONSEO
1 of 101

Simple Ways to Visualise Crawl Data with No Coding Knowledge Required - BrightonSEO April 2019

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Crawl visualisation has evolved dramatically within the last few years, with several new tools launching that enable you to visualise crawl data without knowing how to code Python or R. This talk will let you discover the different tools available for crawl visualisation and how you can employ a visual approach to bring your clients a better understanding of the structure of their websites. Talk presented at BrightonSEO April 2019.

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Simple Ways to Visualise Crawl Data with No Coding Knowledge Required - BrightonSEO April 2019