Leveraging Social Media to Advance Your Career

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You’ve heard a lot about social networking, but how can it be put to work to help advance your career? LinkedIn, Facebook and Twitter are all excellent ways to position yourself and your own personal brand, reaching people you know and people who you want to know with your information. In this presentation we discuss each of these (and other) sites and how best to leverage each of them to network and build your brand. We discuss industry trends, best practices and personal examples of how each of these sites has helped AndMore and its clients. To learn more about what AndMore can do for you, please contact us at info@andmorecommunications.com

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Leveraging Social Media to Advance Your Career

  1. 1. Leveraging Social Media to Advance Your Career Rutgers UniversityBy The AndMore Partners December 13, 2010 Leveraging Social Media to Advance Your Career by The AndMore Partners Professional Science Master’s Program December 13, 2010 Overview 1. Introduction: The power of networking 2. Review of the social media landscape 3. Career success stories 4. Best practices 5. What’s next in social networking? What s 6. Q&A www.andmorecommunications.com www.linkedin.com/in/rjmorrisdc 2The copyright of this document is vested in AndMore Communications, LLC and AndMore Associates, LLC. Allrights reserved. Neither the whole nor any part of this document may be reproduced, stored in any retrieval systemor transmitted in any form or by any means (electronic, mechanical, reprographic, recording or otherwise) withoutthe prior consent of the copyright owners. 1
  2. 2. Leveraging Social Media to Advance Your Career Rutgers UniversityBy The AndMore Partners December 13, 2010 Your Speakers Ann Andrews Morris Principal, AndMore Communications, LLC • Award-winning global communications executive gg with more than 20 years of experience in national news media, international public relations, and corporate communications. • AndMore Communications, is a Washington, D.C.-based firm that provides clients with expertise in strategic communications, social media, branding, media relations, and crisis communications. • Ms. M i l h M Morris also has worked at ABC N k d t News, U S U.S. News and World Report, Share Our Strength, The American Red Cross, Ogilvy Public Relations, Global Rights and United Way of America. www.andmorecommunications.com www.linkedin.com/in/rjmorrisdc 3 Your Speakers Robert J. Morris Principal, AndMore Associates, LLC • Global business development and consulting firm in Washington, D.C. Focus on the nexus of agriculture, energy, and the environment and commercialization and transition of new scientific and technological innovations. • Immediate past president of The Sulphur Institute, a multinational industry association including Fortune 500, energy, natural resource, fertilizer, and logistics companies to promote sulphur for investment and commercial development in global agricultural and industrial markets. • B.S. in plant science from Cook College, Rutgers University and an M.S. in agronomy from Pennsylvania State University • Multiple board appointments and member of professional societies www.andmorecommunications.com www.linkedin.com/in/rjmorrisdc 4The copyright of this document is vested in AndMore Communications, LLC and AndMore Associates, LLC. Allrights reserved. Neither the whole nor any part of this document may be reproduced, stored in any retrieval systemor transmitted in any form or by any means (electronic, mechanical, reprographic, recording or otherwise) withoutthe prior consent of the copyright owners. 2
  3. 3. Leveraging Social Media to Advance Your Career Rutgers UniversityBy The AndMore Partners December 13, 2010 The Power of Networking • Essential in your all aspects of professional development “Your power is almost directly proportional to the thickness of your Rolodex, and th ti f R l d d the time you spend maintaining it d i t i i it. Put bluntly the most potent people Ive known have been the best networkers -- they "know everybody from everywhere" and have just been out to lunch with most of them.” --Tom Peters • How you do it determines its success “Networking is not about hunting. It is about farming. It’s g g g about cultivating relationships. Don’t engage in ‘premature solicitation’. You’ll be a better networker if you remember that.” --Dr. Ivan Misner 5 Corporate Social Media Trends In a recent study of the 100 largest global companies in the Fortune 500, 79% use Twitter, Facebook, YouTube or corporate blogs to communicate with customers and other stakeholders. Source: Burson Marsteller www.andmorecommunications.com www.linkedin.com/in/rjmorrisdc 6The copyright of this document is vested in AndMore Communications, LLC and AndMore Associates, LLC. Allrights reserved. Neither the whole nor any part of this document may be reproduced, stored in any retrieval systemor transmitted in any form or by any means (electronic, mechanical, reprographic, recording or otherwise) withoutthe prior consent of the copyright owners. 3
  4. 4. Leveraging Social Media to Advance Your Career Rutgers UniversityBy The AndMore Partners December 13, 2010 Corporate Social Media Trends • Social networks like Twitter and Facebook are mostly West oriented; West-oriented; Asia-Pacific companies don’t use them as much, instead preferring corporate blogs • When they do use Twitter or Facebook, it’s usually to engage consumers in Europe and North America Source: Burson Marsteller www.andmorecommunications.com www.linkedin.com/in/rjmorrisdc 7 Internet Trends in India • 1.2 billion people • 52 million active Internet users in 2009 (15% middle class) • 20 million Indians use the Internet daily • 68.5% of Internet users visit social networking sites • 96% of IT companies in India ban social media at work • India is currently the fastest- growing country to use LinkedIn, with around 3 million total users • Fastest cell phone growth world Sources: The India Business Blog and Penn-Olson.com www.andmorecommunications.com www.linkedin.com/in/rjmorrisdc 8The copyright of this document is vested in AndMore Communications, LLC and AndMore Associates, LLC. Allrights reserved. Neither the whole nor any part of this document may be reproduced, stored in any retrieval systemor transmitted in any form or by any means (electronic, mechanical, reprographic, recording or otherwise) withoutthe prior consent of the copyright owners. 4
  5. 5. Leveraging Social Media to Advance Your Career Rutgers UniversityBy The AndMore Partners December 13, 2010 Internet Trends in the U.S. • Americans spend nearly a quarter of their time online on social networking sites and g blogs • This is up from 15.8% just a year ago (a 43% increase) • The research revealed that Americans spend a third of their online time (36%) communicating and networking across social networks, blogs, personal email and instant messaging. Source: The Nielsen Company, August 2010 www.andmorecommunications.com www.linkedin.com/in/rjmorrisdc 9 Primary Networks • LinkedIn: Primarily professional, career- building, dynamic Rolodex, virtual resume • Facebook: Mostly personal, tread carefully not to mix business and pleasure. Keep your act clean • Twitter: Micro-blog, quick, topical • YouTube: Good for professional video p presentation, even video resumes , www.andmorecommunications.com www.linkedin.com/in/rjmorrisdc 10The copyright of this document is vested in AndMore Communications, LLC and AndMore Associates, LLC. Allrights reserved. Neither the whole nor any part of this document may be reproduced, stored in any retrieval systemor transmitted in any form or by any means (electronic, mechanical, reprographic, recording or otherwise) withoutthe prior consent of the copyright owners. 5
  6. 6. Leveraging Social Media to Advance Your Career Rutgers UniversityBy The AndMore Partners December 13, 2010 Words of Wisdom “There’s no need to re-create everything from scratch … Look at some of the early adopters, see what they’ve done and see if it makes sense for your organization. And then think about what you need to do to customize it.” – Dave Fletcher, Utah chief technology officer www.andmorecommunications.com www.linkedin.com/in/rjmorrisdc The AndMore Partners These are a few sample slides from research and presentation delivered at Rutgers University in December 2010. If you would like to learn more about what The AndMore Partners can bring to your team, please contact us at: info@andmorecommunications.com www.andmorecommunications.com www.linkedin.com/in/rjmorrisdcThe copyright of this document is vested in AndMore Communications, LLC and AndMore Associates, LLC. Allrights reserved. Neither the whole nor any part of this document may be reproduced, stored in any retrieval systemor transmitted in any form or by any means (electronic, mechanical, reprographic, recording or otherwise) withoutthe prior consent of the copyright owners. 6

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