The campaign achieved huge digital traction and reached a social high as perceptions about daily personal styling changed. Over 90,000,000 impressions were registered online with over 140,000 social conversations generated. #PhilipsSpeedStyle trended, both nationally and globally, over several days, providing the campaign considerable amount of hype and mileage.

1. PHILIPS #SPEEDSTYLE
Creating Personal Styling and Grooming in a faster style
A campaign truly ‘Digital by Nature’
PHILIPS #SPEEDSTYLE

2. Covering Note’s
After launching a lots of successful campaigns Philips were suppose to launch a
campaign around the Valentine week. As the grooming and styling is at its peak in
this era, Philips decide to do a campaign around the styling and grooming products.
This campaign is an introduction for faster ways of grooming and styling by the
means of digital media. The campaign kindled the imagination of youth and
witnessed 140,000+ social conversations.
PHILIPS #SPEEDSTYLE

3. What we have
Philips, the pioneer in personal styling and grooming wanted to bring
forth a faster way to style. The objective was to associate Philips styling
products with convenience and speed in the minds of the youth, who’re
always on-the-go.
PHILIPS #SPEEDSTYLE

4. Campaign Snap Shots
11 Day- Campaign Duration
90,000,000+ impressions
140,000+ social conversations registered
#PhilipsSpeedStyle trended on Twitter ?
achieved huge digital traction
PHILIPS #SPEEDSTYLE

5. Challenges & Objectives
PHILIPS #SPEEDSTYLE

6. Challenges
The main challenge for us to choose the platform where we get huge buzz of the
youth who are open to talk about grooming and styling product.
Our next challenge is to identifying the common problem of youth which they were
facing during their day to day life.
PHILIPS #SPEEDSTYLE

7. Objective
Philips, the pioneer in personal styling and grooming wanted to bring
forth a faster way to style. The objective was to associate Philips styling
products with convenience and speed in the minds of the youth,
who’re always on-the-go.
Engage
Convince
Address the
App Gap
Build interest and
actively engage
potential users.
Solve users problem in
their daily styling needs
and build trust by
making them a part of
the process.
associate Philips styling
products with
convenience and speed in
the minds of the youth
PHILIPS #SPEEDSTYLE

8. Making the consumer a part of process, “Creating the buzz
from the users via their conversation about the brand.
The WOW Factor
PHILIPS #SPEEDSTYLE

9. Bringing the idea to life
PHILIPS #SPEEDSTYLE

10. Phase
I
Extensive
coverage by
media outlets
Phase
II
Application
creation android
and Facebook,
twitter for the
participation od
user
Activity
The campaign was rolled out in 2 phases:
PHILIPS #SPEEDSTYLE

11. Facebook
An application was made live to gathered conversation
around the brand and Philips Man’s grooming accessories.
This was amplified using regular and paid updates
on social channels.
PHILIPS #SPEEDSTYLE

12. Contests were created to engage the audience across Twitter
and position Philips as their go-to solution for their daily styling
needs.
On Twitter, #PhilipsSpeedStyle, #SpeedStyle4Girls,
#SpeedStyle4Boys and #SpeedStyle4Valentine was used
for all sorts of communication. With initially idea to
encourage the audience to participate in the SpeedStyle
contest, conversations were driven around personal
styling and the problems people face in their everyday
styling.
Twitter
PHILIPS #SPEEDSTYLE

13. Celebrity
Arjun Kapoor used his celeb power to run contest on twitter
to collect ideas and promotion to amplify the buzz.
PHILIPS #SPEEDSTYLE

14. Results
PHILIPS #SPEEDSTYLE

15. Styling/Grooming Enthusiasts engaged
like never before
90,000,000 impressions, 140,000 social
conversations recorded
#PhilipsSpeedStyle trended, both nationally and
globally
The digital world got talking about Philips, and their
Trimmer and Kerashine range shone through as the
poster boys of quick and convenient daily personal
styling.
High level of engagement across campaign site and
social media
PHILIPS #SPEEDSTYLE

16. Thanks
PHILIPS #SPEEDSTYLE