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Dimeres e-fashion arena

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Часть презентации посвящена проекту Modakupi, она помогла привлечь инвестиции раунда А в проект.

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Dimeres e-fashion arena

  1. 1. - F a s h i o n G r o u pFASHION ARENA VISION © Copyright 2012 - LLC Dimeres Group - All rights reserved – www.dimeres.com
  2. 2. RUSSIAN INTERNET MARKET IN 2011 57,8 million monthly Internet users $8 billion turnover 58 million orders 40% market growthRUSSIAN e-FASHION MARKET IN 2011 $1,2 billion turnover 17 million orders Leading Online Segment in Russia Sources : FOM (early 2012 / Internet in Russia) - InSales (early 2012 / B2C ecommerce) 2
  3. 3. DIMERES E-FASHION GROUP“ Our main goal is to become the leader for e-Fashion in Russia in 24 months. To achieve this, we have created Dimeres e-Fashion Group: a constellation of 8 copycats “ of successful international digital projects. 3
  4. 4. DIMERES E-FASHION MARKETS Fashion Fashion Inspiration Affiliation SIMILAR Shopping Social Media Trendy Fashion UGC Valuation shopping affiliation Fashion programs PROJECTS boxes Fashion newsletter monetization (estimated) engine program gallery aggregator Shopstyle $16M Pureshopping $11M Polyvore $110M Pinterest $87M TheFancy $64M MyLittleParis $10M Skimlinks $35M Dianomi $14M Dimerese-Fashion Group $100M+ 4
  5. 5. THE DIMERES E-FASHION CONSTELLATION Affiliation Projects Media and Social Media Projects LINKS MODASTREET.ruFashion Shopping Engine Fashion UGC monetization Social Media Fashion MY LOVELY MOSCOW Shopping boxes Pin Moda PinModa.ru Trendy Newsletter DIRECT affiliate Inspiration Fashion GalleryFashion Affiliation program Affiliation programs aggregator TRAFFIC TRAFFIC RUSSIAN E-RETAILERS 5
  6. 6. PROJECT #1 : WEBKUPI LAUNCHEDShopping boxes HOW IT WORKSMEDIA Top 10 Russian websitesWEBSITE 1 Billion pages views monthly + =WEBKUPISHOPPINGBOXE RUSSIAN E-RETAILERS 6
  7. 7. PROJECT #1 : WEBKUPI LAUNCHED Shopping boxes DefinitionWebkupi.pro is an affiliation platform that gathers fashion products into shopping boxes that are displayed on principal Russian media websites.A click on a displayed product leads to the Affiliate E-Retailer merchant website.Business Model is based on a fee for each click paid by Affiliate E-Retailers. Similar projects internationally Pureshopping - valuation: $11M Shopstyle - valuation: $16M Metrics functionnal but on hold : market not mature yet. Needs : $200K Time to Exit : 2015 Exit valuation: $8M (estimate) 7
  8. 8. PROJECT #2 : MODAKUPI LAUNCHEDFashion Shopping Engine HOW IT WORKS BIGGEST FASHION MARKETPLACE IN RUSSIA WITH INTELLIGENT FILTER MORE THAN 100 000 PRODUCTS AND 100 BRANDS SYSTEM RUSSIAN E-RETAILERS 8
  9. 9. PROJECT #2 : MODAKUPI LAUNCHEDFashion Shopping Engine Definition Modakupi.ru is a website that gathers all fashion products from main Russian e-retailers. A click on a displayed product leads to an Affiliate E-Retailer merchant website. Business Model based on a fee for each click paid by Affiliate E-Retailers. Similar projects internationally Pureshopping - valuation: $11M Shopstyle - valuation: $16M Osoyou.com - valuation: $8M Metrics Traffic (Visitors) : Conversion Rate: Products : Merchants: 100k per month 0,24 % 100 000 32 Needs : $600K Time to Exit : 2015 Exit valuation: $17M (estimate) 9
  10. 10. MODASTREET.ru PROJECT #3 : MODASTREET Q3 2012Social Media FashionMODASTREET.ru Definition Modastreet.ru is a “Look” dedicated social application, with a community focused on high level fashion trends based on user generated content (UGC). All product and brand links send to affiliate merchant or modakupi.ru websites. Similar projects internationally Polyvore - valuation: $110M Needs : $400K Time to Exit : 2015 Exit valuation: $12M (estimate) Targets in Q3 2013 Traffic (Visitors) : Registered users: Looks created : Sales: 1 M per month 50 000 users 30 000 $34 000 per monthRUSSIAN E-RETAILERS MODAKUPI 10
  11. 11. MY PROJECT #4 : MYLOVELYMOSCOW Q3 2012 LOVELYMOSCOW DefinitionTrendy Newsletter MyLovelyMoscow is a weekly trendy newsletter with best discoveries in Moscow. It is followed by early adopters and influential Muscovites. Similar projects internationally MyLittleParis - valuation: $10M Needs : $300K Time to Exit : 2015 Exit valuation: $10M (estimate) Targets in Q4 2013 Registered users : Newsletter Open rate : Sales : 500 000 Users 20 % $52 000 per month CUSTOMER DATABASE 11
  12. 12. DIRECT PROJECT #5 : MODADIRECT Q3 2012Fashion Affiliation program Definition moda DIRECT Modadirect.ru is the “Open to Public” edition of Webkupi, designed to enable any publisher to register and display Shopping Boxes in a minute and start making money. Small and medium-size publishers (<1M visitors monthly) serviceable with human resources used on Webkupi project (which is dedicated to big players only). Business Model based on a fee for Product click. Similar projects internationally Shopstyle - valuation: $16M Needs : $500K Time to Exit : 2015 Exit valuation: $10M (estimate) Targets in Q3-Q4 2013 Affiliates registered : Shopping boxes displayed : Sales: 542 300 M per month $74 000 per month RUSSIAN E-RETAILERS 12
  13. 13. Pin Moda PinModa.ru PROJECT #6 : PINMODA Q1 2013 Inspiration Fashion Gallery Definition PinModa is a cash cow from impulse shoppers: Provide your credit card number Give us money Business Model based on the credulity of fashion shoppers. Similar projects internationally Pinterest - valuation: $87M TheFancy - valuation: $64M Needs : $900K Time to Exit : 2015 Exit valuation: $20M (estimate) Targets in Q1 2014 Pictures added : Conversion rate: Sales: 12 000 per month 45 % $65 000 per month RUSSIAN E-RETAILERS MODAKUPI 13
  14. 14. LINKS PROJECT #7 : MODALINKS Q2 2013Fashion UGC monetization Definition Modalinks.ru is a publishers focused platform dedicated to: moda LINKS Modifying automatically all product or brand links on a website, and turning them into affiliate links. Turning words linked to a Fashion Semantic field into affiliate links. Business Model based on a fee for click on affiliate link, shared with publishers. Similar projects internationally Skimlinks.com - valuation: $35M Viglink.com - valuation: $37M Needs : $800K Time to Exit : 2015 Exit valuation: $20M (estimate) Targets in Q2 2014 Links created : Conversion rate: Sales: 100 000 per month 45 % $65 000 per month RUSSIAN E-RETAILERS MODAKUPI 14
  15. 15. affiliate PROJECT #8 : MODAFFILIATE Q3 2013Affiliation programs aggregator Definition affiliate Modaffiliate.ru is an affiliation program aggregator: publishers subscribe and display an “intelligent” shopping box on their website, and the most efficient affiliation program is automatically selected and displayed by Modaffiliate. Business Model based on a fee for click on affiliate link, shared with Publishers. Similar projects internationally Dianomi.com - valuation: $14M Needs : $700K Time to Exit : 2015 Exit valuation: $10M (estimate) Targets in Q3 2014 Registered users : AdBoxes displayed : Sales: 100 Users RUSSIAN E-RETAILERS 5 M per month $65 000 per month 15
  16. 16. PROJECT PLANNING SOCIAL MEDIA FASHION Modastreet.ru AFFILIATION PROGRAM AGGREGATORSHOPPING BOXES Webkupi.pro Modaffiliate TRENDY NEWSLETTER MyLovelyMoscow FASHION UGC MONETIZATIONFASHION SHOPPING ENGINE Modakupi.ru ModaLinks FASHION AFFILIATION PROGRAM Modadirect INSPIRATION FASHION GALLERY PinModa LAUNCHED Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 16
  17. 17. SWOT ANALYSIS HELPFUL HARMFUL Strengths Weaknesses ‣ Team has a good combination of marketing and ‣ New marketINTERNAL technical skills ‣ Financial resources burn rate ‣ Strong technological base as a state-of-the-art content aggregator ‣ Expat team in Russia ‣ Replication of a successful international business model (Shopstyle, Osoyou.com, Pureshopping.com) ‣ Large appetite of Russians for shopping Opportunities ThreatsEXTERNAL ‣ Greenfield, almost a blue ocean ‣ Big players could come in the race ‣ Huge e-commerce and fashion market in Russia ‣ Credit cards are not yet popular in Russia for e- commerce payments ‣ Advanced technology ‣ Time-to-market - could be to early or too late ‣ Large list of potential buyers (Ozon, Yandex, DST) 17

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