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COMPELLING CONTENT • TRUSTED RESOURCES • OUTSTANDING ADVERTISING RESULTS
2 0 1 4 M E D I A K I T
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W E B S I T E S
TechWell.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  5
StickyMinds.com. . . ...
AUDIENCE DEMOGRAPHICS
40%
7%
11%
42%
Managers and
Supervisors
Directors
and VPs
C-level
Computer Software & Services. .  ....
O U R P R O G R A M S
Every day, TechWell publishing products reach thousands of software development professionals. Align...
DEMOGRAPHICS
Software Development.  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 26%
Proje...
DEMOGRAPHICS
Computer Software  Services. .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 31%
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A G I L E C O N N E C T I O N . C O M
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C M C R O S S R O A D S . C O M
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  1. 1. COMPELLING CONTENT • TRUSTED RESOURCES • OUTSTANDING ADVERTISING RESULTS 2 0 1 4 M E D I A K I T G E T A H E A D O F Y O U R C O M P E T I T O R S a Software Quality Engineering (SQE) company
  2. 2. W E B S I T E S TechWell.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 StickyMinds.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 AgileConnection.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 CMCrossroads.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 N E W S L E T T E R S Email Newsletters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 L E A D G E N E R A T I O N P R O G R A M S Cost per Lead (CPL) Program. . . . . . . . . . . . . . . . . . . . . . . . . 10 Web Seminars. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 V I D E O I N T E R V I E W S Video Interviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 B E T T E R S O F T W A R E M A G A Z I N E . . . . . . . . . . . . . . . . 13 C O N F E R E N C E S : STAREAST. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 STARWEST . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 STARCANADA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Better Software/Agile Development Conference East . . . . . . . . . 17 Better Software/Agile Development Conference West. . . . . . . . . 18 V I R T U A L C O N F E R E N C E S . . . . . . . . . . . . . . . . . . . . . . 22 C O N T E N T S 2014 MEDIA KIT G E T A H E A D O F Y O U R C O M P E T I T O R S
  3. 3. AUDIENCE DEMOGRAPHICS 40% 7% 11% 42% Managers and Supervisors Directors and VPs C-level Computer Software & Services. . . . . . . . . . . . . . 29% Financial Services. . . . . . . . . . . . . . . . . . . . . . . 16% Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . 13% Business Services . . . . . . . . . . . . . . . . . . . . . . . 8% Healthcare. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8% Government. . . . . . . . . . . . . . . . . . . . . . . . . . . . 5% Education. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5% Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16% Software Development. . . . . . . . . . . . . . . . . . . . . . 23% Test/QA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52% Project & General Management. . . . . . . . . . . . . . . . 12% Business & Systems Analysis. . . . . . . . . . . . . . . . . . 8% Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5% O U R A U D I E N C E JOB TITLE LEVEL INDUSTRIES JOB FUNCTION Practitioner Software Quality Engineering (SQE) has been a trusted resource for over 500,000 software test and development professionals since 1986. SQE engages these professionals by providing highly-rated live, virtual, and online resources and information. SQE was a pioneer in promoting the software testing profession and started the first conference on software testing in 1991. STAR conferences (Software Test Analysis and Review) are the largest testing conferences in the world. Since then, SQE has gone on to provide information and communities catering to the entire application lifecycle. SQE produces seven international conferences yearly, the software news website TechWell.com, three community websites (AgileConnection.com, CMCrossroads.com, and StickyMinds.com), Better Software magazine, more than 150 training events in 43 cities, as well as in-house training and consulting. SQE’s audience consists of CTOs and CIOs, software development managers, senior developers, architects, project managers, and test/QA managers. GEOGRAPHIC DISTRIBUTION NORTH AMERICA: 76% INTERNATIONAL: 24% 904.621.8247 | www.sqe.com | sales@sqe.com 3
  4. 4. O U R P R O G R A M S Every day, TechWell publishing products reach thousands of software development professionals. Align your product with one of the most respected names in the software development publishing industry through our branding, lead generation, and thought leadership opportunities. Plus, we pride ourselves in providing white-glove service that makes your job as a marketing professional easier. From purchase to fulfillment, we’re with you every step of the way. P R O D U C T D E S C R I P T I O N B E N E F I T S Web Seminars Reach an average of 400 registrants with our turn-key web seminars. Basic format is a 45-minute presentation with your expert and 15-minute Q&A. Full lead information provided within 24 hours. Leverage the TechWell brand to present your product or service to a targeted audience. Lead scoring provided so that your sales team can get to work immediately on the hottest leads. Let our production team do all the work for you—from building the registration page, marketing the event, and hosting the live event. We make web seminars simple so you can sit back and collect your hot leads! Cost Per Lead/ Content Syndication You provide the white paper or product download, and we’ll do the rest. Fresh leads sent to you on a weekly basis until your guarantee is met. Reach a new audience with your white paper or trial download. TechWell’s audience is educated, engaged, and interested in finding out about the current solutions in the industry. Guaranteed leads make it easy for you to plan to meet your marketing goals. Newsletters We offer four Weekly newsletter opportunities covering the entire software development lifecycle. Includes logo, description, and url. Weekly newsletters delivered fresh to our readers’ inboxes ensure that you always have a timely way to promote your product or offering. Raise awareness with our readership and build top of name recall by purchasing multiple ads at a reduced rate. Video Interviews Need a fresh new content tactic? Work with an experienced TechWell editor to create a 10–15 minute video interview. Basic promotion included, plus options to send a dedicated email to your target audience. Gain reputation by partnering with a neutral third party to promote your subject matter expert. Conversational, short format is perfect for your content syndication needs. Our editors are skilled in quickly producing interviews that are engaging and educational. Website Sponsorship We offer sponsorship opportunities for four web properties reaching different segments of professionals—agile, testing, CM/ALM, and full software development lifecycle. Position your company as a thought leader and as a supporter of the software development community by sponsoring one or more of our community sites. An easy and inexpensive way to create brand awareness and top-of-mind recall so that when your prospect needs a solution and is ready to buy, your information is easily accessible! Conference EXPO Booth and EXPO sponsorship packages available for our five conferences—the STAR software testing conference series and Better Software/Agile Development conference series Fast-track the sales cycle by meeting new and existing leads in-person at one of our highly-respected industry events. Gather leads, support the community, build awareness, and be seen as a thought leader. It doesn’t get better than that! Better Software Magazine Full- and half-page ads available in our award-winning digital publication. Placement in an award-winning publication ensures that your brand is positioned with the industry leaders. Advertise in conference issues for added exposure to reach all conference attendees. 904.621.8247 | www.sqe.com | sales@sqe.com 4
  5. 5. DEMOGRAPHICS Software Development. . . . . . . . . . . . . . . . . . . . . . . . . . . 26% Project and General Management. . . . . . . . . . . . . . . . . . . 11% Business and Systems Analysis . . . . . . . . . . . . . . . . . . . . . 9% Testing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43% QA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7% Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4% Computer Software & Services. . . . . . . . . . . . . . . . . . . . . 29% Financial Services - Banking - Insurance. . . . . . . . . . . . . . . 16% Manufacturing - Utilities - Communications. . . . . . . . . . . . . 11% Business Services - Consulting - Non-profit. . . . . . . . . . . . . 10% Healthcare - Pharmaceuticals - Biotech . . . . . . . . . . . . . . . . 7% Government. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5% Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3% Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19% C-level. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4% Director & VP. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8% Managers & Supervisors . . . . . . . . . . . . . . . . . . . . . . . . . 32% Practitioners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56% T E C H W E L L . C O M W E B S I T E S JOB TITLE LEVEL GEOGRAPHIC DISTRIBUTION JOB FUNCTION INDUSTRY NORTH AMERICA: 76% TechWell.com is the place to go for what is happening in the software industry today. Featuring insightful stories written by engaged industry professionals, the site offers content every weekday, discussion, a weekly TechWell To Go newsletter, and the latest industry resources. TechWell. com features nine topic zones: Develop, Test&QA, Project Management, Requirements, Agile, CM&ALM, DevOps, Cloud and Mobile. INTERNATIONAL: 24% PARTNER OPPORTUNITIES PREMIUMSTANDARD PREMIUM SPONSORSHIP BASIC SPONSORSHIP TECHWELL T E C H W E L L P R E M I U M T E C H W E L L PREMIUMSTANDARD PREMIUM SPONSORSHIP BASIC SPONSORSHIP TECHWELL T E C H W E L L P R E M I U M T E C H W E L L • Company listing on the home page of TechWell.com • Sponsored Stories—Four per quarter. Partners develop stories that are featured on the home page and rotate with other content. Partners are identified as the story sponsor. • Big Fat Ad (336x280) on home page and run-of-site • Exposure in TechWell To Go weekly newsletter An additional sponsorship opportunity is available for existing Techwell partners. Each topic zone features an exclusive partner. Your banner is displayed at the top of topic zone, letting the audience know this is your company’s area of expertise and that you are a leader in this area. 904.621.8247 | www.sqe.com | sales@sqe.com 5
  6. 6. DEMOGRAPHICS Computer Software Services. . . . . . . . . . . . . . . . . . . . . . . . 31% Manufacturing - Utilities - Communications . . . . . . . . . . . . . . . 17% Financial Services - Banking - Insurance. . . . . . . . . . . . . . . . . . 9% Business Services - Consulting - Non-profit. . . . . . . . . . . . . . . 12% Healthcare - Pharmaceuticals - Biotech. . . . . . . . . . . . . . . . . . . 7% Government. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4% Education. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2% Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18% Software Development. . . . . . . . . . . . 15% Project and General Management. . . . . 8% Business and Systems Analysis . . . . . . 7% Testing . . . . . . . . . . . . . . . . . . . . . . . 59% QA . . . . . . . . . . . . . . . . . . . . . . . . . . . 7% Other. . . . . . . . . . . . . . . . . . . . . . . . . . 4% Community Sponsorship • Listing as a community sponsor, with link to your website • BFA (Big Fat Ad 336x280) in rotation on home page • BFA Run of Site ad Priced per quarter JOB TITLE LEVEL GEOGRAPHIC DISTRIBUTION INDUSTRIES JOB FUNCTION PARTNER OPPORTUNITIES NORTH AMERICA: 59% INTERNATIONAL: 41% 55% 3% 7% 35% Managers and Supervisors Directors and VPs C-level Practitioner W E B S I T E SS T I C K Y M I N D S . C O M 904.621.8247 | www.sqe.com | sales@sqe.com 66 StickyMinds.com is the web’s first and most popular interactive software testing community for professionals engaged in improving software quality throughout the development lifecycle. Become a community sponsor and get direct access to more than 80,000 registered users.
  7. 7. A T E C H W E L L C O M M U N I T Y A G I L E C O N N E C T I O N . C O M DEMOGRAPHICS Software Development. . . . . . . . . . . . 31% Project and General Management. . . . 13% Business and Systems Analysis . . . . . 10% Testing . . . . . . . . . . . . . . . . . . . . . . . 37% QA . . . . . . . . . . . . . . . . . . . . . . . . . . . 5% Other. . . . . . . . . . . . . . . . . . . . . . . . . . 4% JOB TITLE LEVEL JOB FUNCTION 55% 5% 9% 31% Managers and Supervisors Directors and VPs C-level Practitioner PARTNER OPPORTUNITIES W E B S I T E S Community Sponsorship • Listing as a community sponsor, with link to your website • BFA (Big Fat Ad 336x280) in rotation on home page • BFA Run of Site ad Priced per quarter Computer Software Services. . . . . . . . . . . . . . . . . . . . . . . . 31% Financial Services - Banking - Insurance. . . . . . . . . . . . . . . . . 17% Manufacturing - Utilities - Communications . . . . . . . . . . . . . . . 12% Business Services - Consulting - Non-profit. . . . . . . . . . . . . . . 10% Healthcare - Pharmaceuticals - Biotech. . . . . . . . . . . . . . . . . . . 7% Government. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6% Education. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3% Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14% GEOGRAPHIC DISTRIBUTION INDUSTRIES NORTH AMERICA: 74% INTERNATIONAL: 26% 904.621.8247 | www.sqe.com | sales@sqe.com 7 Become a community sponsor on AgileConnection.com and get direct access to professionals wanting to stay up-to-date on agile tools, processes, and methods. AgileConnection.com offers how- to advice on the latest agile development principles, practices, and technologies through QA discussions, articles, interviews, presentations, and more. 7
  8. 8. C M C R O S S R O A D S . C O M DEMOGRAPHICS Software Development. . . . . . . . . . . . 43% Project and General Management. . . . 20% Business and Systems Analysis . . . . . . 6% Testing . . . . . . . . . . . . . . . . . . . . . . . 18% QA . . . . . . . . . . . . . . . . . . . . . . . . . . . 3% Other. . . . . . . . . . . . . . . . . . . . . . . . . 10% JOB TITLE LEVEL JOB FUNCTION PARTNER OPPORTUNITIES W E B S I T E S Community Sponsorship • Listing as a community sponsor, with link to your website • BFA (Big Fat Ad 336x280) in rotation on home page • BFA Run of Site ad Priced per quarter Computer Software Services. . . . . . . . . . . . . . . . . . . . . . . . 36% Manufacturing - Utilities - Communications . . . . . . . . . . . . . . . 15% Financial Services - Banking - Insurance. . . . . . . . . . . . . . . . . 14% Business Services - Consulting - Non-profit. . . . . . . . . . . . . . . . 9% Healthcare - Pharmaceuticals - Biotech. . . . . . . . . . . . . . . . . . . 6% Government. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7% Education. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3% Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10% GEOGRAPHIC DISTRIBUTION INDUSTRIES NORTH AMERICA: 78% INTERNATIONAL: 22% 50% 6% 11% 33% Managers and Supervisors Directors and VPs C-level Practitioner 904.621.8247 | www.sqe.com | sales@sqe.com 88 CMCrossroads.com is the largest and most comprehensive developer community focused on configuration management and application lifecycle management. Featuring QA discussions, in-depth articles, interviews, and presentations, CM Crossroads provides members with answers on SCM, ALM, change management, DevOps, tools, and more. Get direct access to this established and well-engaged audience.
  9. 9. With four weekly newsletters reaching thousands of opt-in subscribers, advertisers can promote their offerings next to fresh content that’s delivered straight to our reader’s inboxes. What Are Your Metrics Trying to Tell You? Joanne Perold writes that you cannot just look at the numbers; the context behind the data is often far more valuable. Metrics can tell a compelling story or provide meaningful information to anyone who wants to pay attention, but when the focus is only on the number, it can be a disaster. Daryl Kulak tackles the most common beliefs in software development regarding estimating, and shows us ways and methods to help developers deal with the demands of businesspeople. Read More Piece By Piece: Test Estimation and Planning in Agile Daryl Kulak tackles the most common beliefs in software development regarding estimating, and shows us ways and methods to help developers deal with the demands of businesspeople. Read More Story Mapping the Wrong Way [Members Only] When Lisa Crispin’s team got an opportunity to put the story mapping ideas she picked up from Jeff Patton into practice, they excitedly rushed into it and missed a few steps. Find out what happened, what didn’t happen, and what they learned from it all. Read More The Blind Leading the Blind When a team decides to go agile but its management fails to acknowledge the changes to each team member’s role and provide support during the transition, frustration ensues. Find out how recognizing the needs of each new role can help smooth the way to a successful agile adoption. Read More The Agile and Scrum Mindsets: An Interview with Mitch Lacey Over the past fifteen years, Mitch Lacey has managed numerous plan-driven and agile projects. Mitch shared with us how truly understanding scrum and agile al- lows for a smooth transition and effective results. Read More Mark Your Calendars for STARWEST Software Testing Conference Attend Agile Development Conference East for the latest in agile methods, technologies, tools, and leadership principles from leaders who deliver inspiring keynote presentations, in-depth tutorials, and a wide range of conference sessions. Plus, when you register, you’ll receive full access to Better Software Conference East, also being held the Sheraton Boston Hotel. Read More IBM White Paper Title Here Nellie LeMonier shares firsthand experience with persona research and why its time and cost are well worth everyone’s effort. By making sure that everyone is on board with persona research and is aware of its importance, you will help ensure that your. Read More IBM Web Seminar Title Here Nellie LeMonier shares firsthand experience with persona research and why its time and cost are well worth everyone’s effort. By making sure that everyone is on board with persona research and is aware of its importance, you will help ensure that your. By making sure that everyone is on board with persona research and is aware of its importance, you will help ensure that your is on board with persona research. Read More Recent QA How do you Manage the Stream of Features in an Agile Program and how do you when done? by Susan Smith Neither Snow nor Rain nor Heat Stays Agile from the Post Office? by Bill Jones What Is the Role of Management in Agile? by Allen Nesmith Issue Highlights 1. Piece By Piece: Test Estimation and Planning in Agile 2. Story Mapping the Wrong Way 3. The Agile and Scrum Mindsets: An Interview with Mitch Lacey Having trouble viewing this email? Click here. Hello, Jamie, here’s your July 4, 2013, issue of StickyMinds.com To Go. Share with a friend Announcement White Paper from IBM Web Seminar sponsored by IBM What’s Your Question? N E W S L E T T E R S A T E C H W E L L C O M M U N I T Y AD SPACE HERE E M A I L N E W S L E T T E R S TOPIC COVERAGE: TESTING TOPIC COVERAGE: SOFTWARE DEVELOPMENT LIFECYCLE TOPIC COVERAGE: AGILE TOPIC COVERAGE: CM/ALM SUBSCRIBERS: 18,000+ SUBSCRIBERS: 45,000+ SUBSCRIBERS: 27,000+ SUBSCRIBERS: 8,000+ 904.621.8247 | www.sqe.com | sales@sqe.com 9
  10. 10. CPL PROGRAMS ALLOW YOU TO TARGET EXACTLY THE TYPE OF LEADS YOU NEED. TARGETED JOB FUNCTIONS AND SAMPLE WHITE PAPER TOPICS INCLUDE: C O S T P E R L E A D / C O N T E N T S Y N D I C A T I O N Reach your target audience with the power of information. Our content syndication program allows you to use your existing white paper, case study, product download, or other asset for a unique lead generation program. Some key benefits to participating in these programs include: • Pre-campaign analysis to help you meet your sales lead goals • Customized lead filtering • Targeted marketing campaign to reach your target audience • Custom qualifying questions • Thought leadership • Promotion in white paper hotsheet emails • Purchase exactly the number of leads you need TARGETED JOB FUNCTIONS POPULAR WHITE PAPER TOPICS • Business Analysis • Business Process Management • Business User • Configuration Management • Consulting • General Management • Hardware Architecture or Design • Operations • Project Management • Quality Assurance • Security • Software Architecture or Design • Software Development • Software Testing • Strategy • Systems Analysis or Requirements • Agile Development • Change Management • Software Development • Process Improvement • Requirements • Software Development • Software Testing • Configuration Management • Project Management L E A D G E N E R A T I O N DOWNLOAD CENTER 904.621.8247 | www.sqe.com | sales@sqe.com 10
  11. 11. W E B S E M I N A R S SAMPLE WEB SEMINAR TITLES SAMPLE TOPICS VITAL STATS OPPORTUNITIES • The Changing Role of the Developer • Agile Requirements Management: Definition through Delivery • Testing Mobile Applications In the Wild • Create a Best-in-Class Testing Center of Excellence • Achieve Scriptless Test Automation Utopia! • Adopting Agile and Moving into the Future • How HP Tests without Writing a Single Line of Code • An Integrated Testing Strategy for Your 5-Star Mobile Apps • Where Has All the Tester’s Time Gone? • Agile Development • Software Development • Quality Assurance • Requirements • Software Testing • Configuration Management • 300 lead guarantee per event for approved topics • Average live attendance rate—40% • Pricing options available based on lead guarantee • Mobile application access • Desktop sharing • Pre-recorded options L E A D G E N E R A T I O N Position your company as a knowledgeable thought leader. Your 60-minute custom web seminar is moderated by Software Quality Engineering and consists of 45 minutes for your presentation and 15 minutes for questions and answers. With this instant lead generation tool your company will benefit from: • Fully turnkey facilitation • 300 lead guarantee for approved topics (Lower guarantees for niche topics available) • Consulting on how to best approach a web seminar topic and/or focus to create the most successful event that reaches the right audience • Unique combination of positioning, education, thought leadership, and lead generation • Specialized marketing campaign to best target the desired audience • Ability to leverage your message with Software Quality Engineering’s expertise and credibility to maximize results • Establishing your company as a knowledgeable thought leader in the industry on the topic addressed • Lead delivery within 24 hours • 12-month archive included • Packages available for niche topics with lower costs and guarantees • Additional services available upon request: digital file, transcription services, and pre-recording of presentation “I wanted to let you know you’ve done a great job with the live webinars. The prep, live events and post activities have all gone very smoothly. After having hosted a few webinars for us this year, I’m confident the overall management and event outcome will be successful. Thank you!” — Cognizant 904.621.8247 | www.sqe.com | sales@sqe.com 11
  12. 12. V I D E O I N T E R V I E W S V I D E O I N T E R V I E W S Creating valuable content is the name of the game these days. But, it takes time to write and edit polished pieces that are top- notch quality. Let us do the work—and in a video format that’s SEO-friendly! Your company’s subject matter expert will work with an experienced TechWell editor to create a 10–15 minute video interview. All packages include promotion and marketing—basic and premium options available. VIDEO INTERVIEW BENEFITS • Gain reputation by partnering with a neutral 3rd party (SQE) to conduct your interview • Interview is hosted on our website • Basic promotion includes social media mentions and newsletter exposure • Premium promotion includes a dedicated email blast • You receive the complete final recording for your use • Ask for complete details and pricing! TechWell 2014 Just talk and we do the rest! 904.621.8247 | www.sqe.com | sales@sqe.com 12
  13. 13. B E T T E R S O F T W A R E M A G A Z I N E Better Software is the highly respected digital magazine for software professionals who care about quality. Published bimonthly, each issue provides relevant, timely information to help our customers build better software. Within the pages of each issue you’ll find solutions to common management problems, coverage on emerging technologies, and more. Our readers benefit from subject matter experts and real-world case studies in the areas of testing, development, analysis, managing people and teams, business analysis, and tools and techniques. Benefits of advertising with Better Software magazine include: • Placement in an award-winning publication • Targeted base of loyal readers • Opportunities for positioning and brand awareness • Reach more than 25,000 subscribers • Full- and half-page ads available DEMOGRAPHICS Computer Software Services. . . . . . . . . . . . . . 27% Manufacturing - Utilities - Communications . . . . . 16% Financial Services - Banking - Insurance. . . . . . . . 8% Business Services - Consulting - Non-profit. . . . . . 9% Healthcare - Pharmaceuticals - Biotech. . . . . . . . . 7% Government. . . . . . . . . . . . . . . . . . . . . . . . . . . . 4% Education. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2% Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27% Software Development. . . . . . . . . . . . . . . . . . . . . . 24% Project and General Management. . . . . . . . . . . . . . 11% Business and Systems Analysis . . . . . . . . . . . . . . . 10% Testing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35% QA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16% Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4% Test and Evaluation • Project Management • Design and Architecture • Development and Deployment • Measurement and Reporting • Process Improvement • Security • Business Analysis • Agile Methods • Configuration Management JOB TITLE LEVEL GEOGRAPHIC DISTRIBUTION INDUSTRIES JOB FUNCTION TOPICS NORTH AMERICA: 74% 40% 7% 10% 43% Managers and Supervisors Directors and VPs C-level Practitioner BUILD A BETTERTEAM Understand individuals and improve the group DOWNTO DETAILS Estimating and Planning AgileTests BUILD A BETTERTEAM Understand individuals and improve the group DOWNTO DETAILS Estimating and Planning AgileTests July/August 2013 www.TechWell.com AGILE HIRINGTECHNIQUESUnconventional ways tointerview and hire great talent PREDICTINGPROJECT OUTCOMEUsing project patternsto achieve success September/October 2013 www.TechWell.com INTERNATIONAL: 26% P U B L I C A T I O N S 904.621.8247 | www.sqe.com | sales@sqe.com 13
  14. 14. SOFTWARE TESTING ANALYSIS REVIEW Meet Face to Face With Hundreds of Software Testing Professionals STAR Testing Conferences are the largest and longest running events in the testing industry. Software testing professionals and managers worldwide continue to make STAR a first stop—and a return stop—to network and learn from experts, colleagues, and solution providers. Exhibit at the STAREAST Testing EXPO to gain direct access to an audience of qualified prospects. Join us at STARCANADA and STARWEST for even more exposure. S T A R E A S T THE STAREAST EXPO AUDIENCE Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28% Finance and Insurance . . . . . . . . . . . . . . . . . . . . . . . 20% Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9% Utilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8% Health Care and Social Assistance. . . . . . . . . . . . . . . . 6% Retail Trade. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6% Management of Companies and Enterprises . . . . . . . . . 3% Transportation and Warehousing . . . . . . . . . . . . . . . . . 3% Government. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3% Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14% Test Management Test Techniques Test Automation Embedded and Mobile Testing Test Process Improvement Cloud Testing Performance Testing Agile Testing Security Testing Measurement and Metrics Web and eBusiness Testing JOB FUNCTION JOB TITLE LEVEL INDUSTRIES TOPICS COVERED REGIONAL ANALYSIS 41% 40% 14% 5% Practitioner Manager/Supervisor Director or VP C-Level EXPO: MAY 7–8, 2014 Orlando, FL • Rosen Centre stareast.techwell.com 67% 4% 3% 6% 6% 14% Project Management Software Development Software Testing/Quality Assurance Other Business Analysis Business User Mid-West 15% West 11% East 57% Other 17% C O N F E R E N C E S 904.621.8247 | www.sqe.com | sales@sqe.com 14
  15. 15. S T A R W E S T THE STARWEST EXPO AUDIENCE Information. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51% Finance and Insurance. . . . . . . . . . . . . . . . . . . . . . . . . . 12% Health Care and Social Assistance . . . . . . . . . . . . . . . . . . 8% Government. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6% Management of Companies and Enterprises . . . . . . . . . . . 5% Manufacturing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4% Utilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4% Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10% Test Management Test Techniques Test Automation Embedded and Mobile Testing Test Process Improvement Cloud Testing Performance Testing Agile Testing Security Testing Measurement and Metrics Web and eBusiness Testing JOB FUNCTION INDUSTRIES TOPICS COVERED REGIONAL ANALYSIS Mid-West 14% West 53% East 19% Other 14% SOFTWARE TESTING ANALYSIS REVIEW Increase Your Visibility. Target Testing and Quality Professionals Exhibit at STARWEST to reach hundreds of test and QA professionals at one of the largest and most consistently attended software events in the industry. For more than twenty years, STAR conferences have offered attendees the most up-to-date information, tools, and technologies available in the software testing industries. Join us at STAREAST and STARCANADA for even more exposure. Software Testing Software Development Project Management Business Analysis Business User 3% Software Architecture/Design 1% Other 71% 5% 5% 4% 12% JOB TITLE LEVEL 54% 33% 10% 3% Practitioner Manager/Supervisor Director or VP C-Level C O N F E R E N C E S EXPO: OCT. 15–16, 2014 Anaheim, CA • Disneyland Hotel starwest.techwell.com 904.621.8247 | www.sqe.com | sales@sqe.com 15
  16. 16. SOFTWARE TESTING ANALYSIS REVIEW New Location, Same Superior Content STAR Testing Conferences are the largest and longest running events in the testing industry. Software testing professionals and managers worldwide continue to make STAR a first stop—and a return stop—to network and learn from experts, colleagues, and solution providers. Exhibit at the STARCANADA testing EXPO and gain direct access to an audience of qualified prospects. Join us at STARWEST and STAREAST for even more exposure. S T A R C A N A D A STARCANADA EXPO AUDIENCE Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31% Finance and Insurance . . . . . . . . . . . . . . . . . . . . . . . 25% Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10% Health Care and Social Assistance. . . . . . . . . . . . . . . . 7% Utilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6% Management of Companies and Enterprises . . . . . . . . . 5% Retail Trade. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5% Arts or Entertainment or Recreation. . . . . . . . . . . . . . . 3% Government. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3% Transportation and Warehousing . . . . . . . . . . . . . . . . . 3% Accommodation and Food Services. . . . . . . . . . . . . . . . 2% Test Management Test Techniques Test Automation Embedded and Mobile Testing Test Process Improvement The Cloud Performance Testing Agile Testing Security Testing 100,000+. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18% 50,000–99,999. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10% 10,000–49,999. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20% 1,000–9,999. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36% 250–999. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9% 100–249. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6% 25–99. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2% JOB FUNCTION JOB TITLE LEVEL INDUSTRIES TOPICS COVERED COMPANY SIZE 53% 40% 6% 1% APRIL 8–9, 2014 Toronto, ON Canada • Hilton Toronto starcanada.techwell.com CANADA Practitioner Manager/Supervisor Director or VP C-Level 11% 65% 11% 4% 4% Quality Assurance 2% Software Architecture and Design 3% Business Analysis Business User Project Management Software Testing Software Development C O N F E R E N C E S 904.621.8247 | www.sqe.com | sales@sqe.com 16
  17. 17. DOUBLE YOUR REACH Reach Software Professionals Looking for Software and Agile Development Solutions Double your reach by exhibiting at the EXPO that serves attendees at two conferences! Better Software Conference East attendees are in search of the latest information and tools regarding project management, process improvement, metrics, design, and architecture. Agile Development Conference East is geared toward professionals wanting to adopt agile methodologies or improve and expand upon their current agile practices. A G I L E D E V E L O P M E N T A N D B E T T E R S O F T W A R E E A S T EXPO AUDIENCE Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28% Finance and Insurance . . . . . . . . . . . . . . . . . . . . . . . 15% Professional or Scientific or Technical Services. . . . . . . 9% Government. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9% Health Care and Social Assistance. . . . . . . . . . . . . . . . 6% Utilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6% Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5% Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22% Projects Teams Business Analysis Requirements Metrics Agile Development Techniques Agile Requirements Testing Quality Assurance Transitioning to Agile Going Mobile Agile Testing Development Cloud Computing Agile Implementation Scrum/Kanban JOB FUNCTION JOB TITLE LEVEL INDUSTRIES TOPICS COVERED REGIONAL ANALYSIS 46% 35% 13% 6% Practitioner Manager/Supervisor Director or VP C-Level EXPO: NOV. 12–13, 2014 Location TBD adc-bsc-east.techwell.com Mid-West 21% West 20% East 45% Other 14% Software Development Software Testing/ Quality Assurance Business User Software Architecture/Design Other Business Analysis Project Management 29% 15% 32% 7% 6% 5% 6% C O N F E R E N C E S 904.621.8247 | www.sqe.com | sales@sqe.com 17
  18. 18. DOUBLE YOUR REACH Reach Software Professionals Looking for Software and Agile Development Solutions Double your reach by exhibiting at the EXPO that serves attendees at two conferences! Better Software Conference West attendees are in search of the latest information and tools regarding project management, process improvement, metrics, design and architecture. Agile Development Conference West is geared toward professionals wanting to adopt agile methodologies or improve and expand upon their current agile practices. A G I L E D E V E L O P M E N T A N D B E T T E R S O F T W A R E W E S T EXPO AUDIENCE Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28.27% Finance and Insurance . . . . . . . . . . . . . . . . . . . . . 15.19% Professional or Scientific or Technical Services. . . . . 9.19% Government. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.83% Health Care and Social Assistance. . . . . . . . . . . . . . 6.36% Utilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.01% Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.59% Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21.56% Projects Teams Business Analysis Requirements Metrics Agile Development Techniques Agile Requirements Testing Quality Assurance Transitioning to Agile Going Mobile Agile Testing Development Cloud Computing Agile Implementation Scrum/Kanban JOB FUNCTION JOB TITLE LEVEL INDUSTRIES TOPICS COVERED REGIONAL ANALYSIS 46% 35% 13% 6% Practitioner Manager/Supervisor Director or VP C-Level EXPO: JUNE 4–5, 2014 Las Vegas, NV • Caesars Palace adc-bsc-west.techwell.com Mid-West 17% West 33% East 31% Other 19% C O N F E R E N C E S Software Development Software Testing/ Quality Assurance Business User Software Architecture/Design Other Business Analysis Project Management 29% 15% 32% 7% 6% 5% 6% 904.621.8247 | www.sqe.com | sales@sqe.com 18
  19. 19. Platinum Sponsors 6 max Gold Sponsors 8 max Silver Sponsors Booth Exhibitors *Each sponsorship is exclusively assigned to one sponsor. Contact our sales team for more details. **Awarded on a first-come, first-serve basis to Platinum and Gold sponsors. ***Included if signed contract is received by print deadline. STARCANADA: 11/16/13, STAREAST: 12/15/13, Better Software Conference and Agile Development Practices West: 1/12/14, STARWEST: 5/25/14 Featured prominently throughout the conference as the most prestigious industry sponsor 4 Logo on one conference ad in Better Software magazine 4 Social media promotions, including Tweets, Facebook updates, and post-conference promotions 4 One full-page ad in the conference Program Guide 4 Individual logo on exclusive sponsored item* 4 4 Virtual booth at the corresponding virtual conference (STAREAST and STARWEST only) 4 4 Email broadcast with your text to conference attendees (PLATINUM pre- AND post- show) (GOLD pre- OR post-show) 4 4 Opportunities to participate in Industry Technical Presentations** 4 4 Two conference registrations at half price 4 4 One complimentary conference registration (Wednesday/Thursday) 4 4 Company logo in conference materials, including Program Guide, tutorial covers, and General Session slides 4 4 Complimentary Thursday EXPO passes for your customers 4 4 4 One conference bag 4 4 4 Access to press list 4 4 4 EXPO hall entrance signage listing sponsors and exhibitors 4 4 4 Company description (100-words) in the conference Program Guide 4 4 4 Company logo featured in conference materials, including Program Guide, tutorial covers, and conference proceedings 4 4 4 Company logo, active link, and 100-word description on the Sponsor page of the conference website 4 4 4 Company logo in the conference brochure, mailed to more than 90,000 software professionals*** 4 4 4 One-time use of conference postal mailing list sent via email to your bonded mail house (two weeks before conference) 4 4 4 One-time use of conference postal mailing list sent to your bonded mail house (for use within 60 days after the conference) 4 4 4 C O N F E R E N C E S P O N S O R S H I P S U M M A R Y EXHIBITOR AND SPONSOR BENEFITS Each Conference Sponsorship Includes: • Company logo in the mailed and online conference brochure • Listing in the pre-show marketing email • Logo and 100-word description linking to your site on the Sponsor page of the conference website • Logo and 100-word description on Sponsor feature page in conference proceedings Platinum and Gold Sponsorship packages offer the highest visibility and provide top-of-mind recall for delegates as they see your brand throughout the conference. Many sponsorships include branded physical items that delegates take back to the office. 904.621.8247 | www.sqe.com | sales@sqe.com 19
  20. 20. S P O N S O R P A C K A G E S PLATINUM LEVEL SPONSORSHIP Platinum secures exclusive rights to a high-profile promotional item or special event. P1 Conference Bag — The official conference bag is distributed to every delegate and contains all conference materials. Your logo is prominently, and exclusively, featured on the front. P2 Conference T-shirt — Your T-shirt is distributed to every delegate. The conference logo is on the front of the shirt, with your logo/advertisement exclusively displayed on the back. T-shirt must be pre-approved by the event director. P3 Chair Massage Station — Set up a booth with a free massage and watch everyone come running! Delegates will seek out this popular station positioned next to your booth. P4 Name Badge Lanyards — Your company logo is prominently displayed on the lanyard worn by each conference delegate. P5 WiFi Interactive Lounge — Everyone loves a good WiFi connection, and the sponsor who makes it happen! Your logo featured prominently on computers in the EXPO internet kiosk area, AND on signage in the conference WiFi lounge. P6 Conference-wide Mobile App — Your company logo is branded on the conference mobile app, available for all delegates to download free of charge. Delegates can build their schedule, get session info, navigate the EXPO, and more. Note: See SPONSOR AND EXHIBITOR BENEFITS (Page 19) for complete summary of all items included in both exhibitor packages and in sponsorships. 904.621.8247 | www.sqe.com | sales@sqe.com 20
  21. 21. Note: See SPONSOR AND EXHIBITOR BENEFITS (Page 20) for complete summary of all items included in both exhibitor packages and in sponsorships. Booth area with pipe and drape (10x10 or 10x20 spaces are available) One 6-foot skirted table One wastebasket Two chairs One electrical outlet (500 watts) An identification sign EXPO representatives from your company to staff your booth—up to three per each 10x10 space (includes all food and beverages served during the EXPO, including EXPO reception) S P O N S O R P A C K A G E S G1 Continental Breakfasts — Sponsorship of two breakfasts on Wednesday and Thursday. Your company logo appears exclusively on breakfast signage and napkins. During breakfast, use this area to display your promotional items. G2 Refreshment Breaks — Sponsorship of four refreshment breaks on Wednesday and Thursday. Your company logo appears exclusively on break signage and napkins. During breaks, use this area to display your promotional items. G3 Wednesday Specialty-themed Lunch — Sponsorship of Wednesday’s lunch. Your company logo appears exclusively on lunch signage and napkins. During lunch, use this area to display your promotional items. Also, packages of mints with your logo printed on the bag will be placed on each table. G4 Thursday Specialty-themed Lunch — Sponsorship of Thursday’s lunch. Your company logo appears exclusively on lunch signage and napkins. During lunch, use this area to display your promotional items. Also, packages of mints with your logo printed on the bag will be placed on each table. G5 EXPO Reception — Sponsorship of a cocktail reception during the EXPO. Drinks are on the house...thanks to your company! Your company logo appears exclusively on EXPO reception signage and napkins. G6 EXPO Bags — Your company logo appears exclusively on durable, reusable EXPO bags. These EXPO bags are available to all delegates to collect materials during the EXPO and throughout the conference. G7 Conference Proceedings — Every delegate receives access to the conference proceedings with your logo on the home page of the log in page. G8 Welcome Reception — Sponsor the Welcome Reception and help set the tone for the whole conference! Includes a special prize drawing given in your company’s name and your logo featured on a flyer and one promotional item. GOLD LEVEL SPONSORSHIP Gold secures exclusive rights to showcase your organization at specific identifiable conference events. SILVER LEVEL SPONSORSHIP Silver secures your booth on the EXPO floor, and provides your company visibility in the program guide, marketing materials, conference website, and more. 904.621.8247 | www.sqe.com | sales@sqe.com 21
  22. 22. V I R T U A L C O N F E R E N C E S REACH THOUSANDS BY JOINING US AT OUR 2013 VIRTUAL CONFERENCES! Each year there are hundreds of companies that are unable to attend live conferences and hundreds more that prefer to get their information in a virtual format. SQE recognizes that and provides an exciting virtual environment that creates a conference-like atmosphere for partici- pants. Attendees can view the keynotes, visit the virtual EXPO floor, listen to live interviews with speakers, and view industry technical presentations from companies like yours. These presentations provide you with a place on the program to provide thought leadership and educate the audience about your products and services. You’ll also benefit from branding and promotional opportunities before, during, and after the virtual conference. WHY PARTICIPATE IN ONE OF OUR VIRTUAL CONFERENCES? Guaranteed Lead Generation Each of our sponsorships comes with a minimum lead guarantee, making it easy to see your cost per lead. And, we aim to beat that minimum. Additional leads above the lead guarantee are supplied at no additional cost. Your Web Seminar Presentation Streamed Live as Part of the Virtual Conference Program Web seminar and live streamed ITPs benefit from the extensive marketing we do for the entire virtual conference. With an average of more than 2,000 registrants per virtual event, you’ll have the opportunity to net hundreds of new leads.* Robust Reporting that Allows for Immediate Follow-up Detailed lead reports are available immediately online, and provide statistics and data that help you decide who to contact first. Complete contact information is provided, along with participant activity history, documents downloaded, chat transcripts, and more. *Platinum and Gold Sponsors only SOFTWARE QUALITY ENGINEERING CONFERENCES NEXT STEPS For more information and registration forms, contact our sales team at sales@sqe.com or by calling 904.278.0524 x260. BENEFITS LEAD GUARANTEE 350 200 Bag insert at corresponding physical event (vendor provides) 4 Scheduled chat 4 One attendee survey 4 Premier placement of company logo on banners in virtual conference rooms 4 4 Dedicated 45-minute speaking slot with lead capture of all webcast attendees 4 4 Archived presentation file provided 4 4 Virtual exhibitor booth with your choice of easily customizable designs 4 4 4 Your company logo featured throughout the virtual website, including the registration page and all promotional materials 4 4 4 Detailed reporting of user activity 4 4 4 Post up to ten pieces of content 4 4 4 3-month archive 4 4 4 Discounted packages available for those who want to take advantage of being at both the physical and virtual event 4 4 4 Your logo included on email promotion to attendees at corresponding physical event for additional exposure 4 4 4 Real interaction and collaboration with the virtual audience 4 4 4 Platinum Sponsors 2 maximum Gold Sponsors 6 maximum Silver Sponsors Booth Exhibitors VIRTUAL CONFERENCE SPONSOR EXHIBITOR BENEFITS C O N F E R E N C E S Talk to us about super discounts for Live Virtual packages! 904.621.8247 | www.sqe.com | sales@sqe.com 22

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