Anastasia K. Fa202a assignment 5B

1. FA202a,
Research and Speculative
Product/Service Development"
Liquid Gel IEM Device Anastasia Kovolisky

2. Assignment One, Research"
• “EverythingYou Should Know About Sound”
– Tim Urban, Internet Writer
http://waitbutwhy.com/2016/03/sound.html
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3. Assignment One, Research"
• Sound thought of as something we hear but, sound is just a
vibration going through matter.
– Tim Urban, Internet Writer
http://waitbutwhy.com/2016/03/sound.html
Source: NewScientist.com https://www.newscientist.com/gallery/whalesong-art/
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4. Assignment One, Research"
• Ability to hear outside of normal frequency range when
sounds travel underwater conducted through the bones to
the brain without activating the eardrums.
– Dr. Michael Qin, Research Scientist NSMRL
http://news.nationalgeographic.com/news/2011/05/110516-people-hearing-aids-ears-science/
Source: HowStuffWorks.com http://electronics.howstuffworks.com/gadgets/audio-music/bone-conducting-headphones1.htm
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5. Assignment One, Research"
• Sound waves travel slower through air (highly compressible)
and faster through water (less compressible).
– Tim Urban, Internet Writer
http://waitbutwhy.com/2016/03/sound.html
Source: “College Physics”Vol 2 of 3 2012:Table 17.1 Speed of Sound inVarious Media
http://www.textbookequity.org/category/physics/
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6. Synthetic Liquid Gel
In-Ear Monitor (IEM)
Hearing Device
• Amplifies sound vibration, omniphonic experience.
• Gel fills ear for noise isolation.
• Transmits sound without stimulating the eardrum.
Assignment One, Future Product or Service"
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Source: Yankodesign.com
http://www.yankodesign.com/2012/09/04/water-safe-hearing-aid/

7. Source for Brand Character Words "
Anouk Teeuwe
“fluid conduction”
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8. Naming Process "
• Selected words from the original posts:
– Sound, Bone, Conduction,Vibration,Water, Cochlea.
• Generated name possibilities:
– Conduchlea (Conduction, Cochlea)
– Soduchlea (Sound, Conduction, Cochlea)
– Aquaduchlea (Water to Aqua, Conduction, Cochlea)
• Selected name:
– Aquaduchlea
• Pronunciation [ah-kwuh-duh-klee-uh]
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9. Final Product Name"
Selected Name: Aquaduchlea
Pronunciation [ah-kwuh-duh-klee-uh]
Name Justification:
• The product is a headphone, or in-ear monitor (IEM) that
stimulates the inner ear through bone-conduction,
utilizing a liquid gel.
• The chosen name is an amalgamation of the words aqua
(signifying liquid gel), conduction (denoting bone-
conduction), and cochlea (part of the inner ear).
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10. Brand Character Diagram Sketches"
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11. Brand Character Diagram "
Persona
Always Trying
Patience
Love Life
All Day, All Night
Purpose
Function You Need
Without Destruction
Fluid Conduction
Life of Satisfaction
Language
Discover
Amazing
Function For Life
Satisfaction vs. Destruction
Tone
Discover Facts
Truth of Life
Made With Patience
Need More Than Anything
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Aquaduchlea

12. • First Letter of Name (Aquaduchlea)= A
• Word from Brand Character Diagram = Discover
Assignment Three: Logotype Research
Word from Diagram
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13. 1. 2. 3. 4.
5. 6. 7.
Assignment Three: Logotype Research
1. http://private.discoveryaccess.com/media/home.do
2. https://www.discoverygo.com
3. http://www.discovery.com
4. http://www.magellanresourcepartners.com/services.html
5. https://dribbble.com/Utopia
6. http://www.thehealthmuseum.org/ManageDetail/Detail_Default.aspx?contentid=702&categoryid=421
7. http://ehsc.oregonstate.edu/socialmediareport
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14. Assignment Three: Finished Logotype"
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Aquaduchlea

15. Assignment Four, Social Media Branding,
Research"
• Minecraft
– https://www.facebook.com/
minecraft/
• Beats by Dre
– https://www.facebook.com/
beatsbydre/
• Healthy Hearing
– https://www.facebook.com/
healthyhearing/
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16. Assignment Four,
Social Media
Branding, Facebook
Pages"
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17. Assignment Four, Social Media Branding, Facebook
Pages"
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18. Assignment Four,
Social Media
Branding, Facebook
Pages"
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19. “Assignment Four, Social Media Branding,
Creating Community” "
– Sent friend requests and messages asking to like/
comment/share page.
– Post page or embed posts from page onto other
social media sites.
– Post on the feed of other Facebook pages previously
liked.
– Use contests to stimulate traffic. People who enter
might let others know.
– Used word of mouth to promote page.
– Contacted/Hired Social Media Manager to promote.
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20. Assignment Five,
Webpage Layout
Research for
Wireframes "
https://earsound.com
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21. https://earsound.com
Assignment Five,
Webpage Layout
Research for
Wireframes "
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22. https://www.origaudio.com/index.php
Assignment Five,
Webpage Layout
Research for
Wireframes "
Liquid Gel IEM Device Anastasia Kovolisky

23. https://www.origaudio.com/index.php
Assignment Five,
Webpage Layout
Research for
Wireframes "
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24. Assignment Five,
Wireframe " Logotype
Wordpress
Blog
SIGN IN or REGISTER
CART IS EMPTY // CHECK OUT
Large Image
and tagline
Short Description
Facebook TwiFer Pinterest
Mission
Statement
PromoGonal
Sales
Join:
Email Sign Up
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Home About Shopping FAQ’s Contact

25. Assignment Five, Tagline Research "
1. “Feel Your Music.”
– Alpine Headphones
– http://www.alpineheadphones.com
2. “Shave Time. Shave Money.”
– Dollar Shave Club
– https://www.dollarshaveclub.com
3. “Keep Walking”
– Johnnie Walker
– https://www.johnniewalker.com/en-us/the-world-of-johnnie-walker/the-johnnie-walker-story/
4. “Your Vision, Our Future.”
– Olympus
– http://www.olympusamerica.com
5. “Get N or Get Out”
– Nintendo 64
– https://cartridgestrikesback.wordpress.com/tag/nintendo-64/
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26. Assignment Five, Homepage Visual Design in a
Browser"
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https://invis.io/4C8109IAF#/175533664_WebPage