SOCIAL NETWORKING SITES &         BUSINESS                   PRESENTED BY,                            SOP 18              ...
WHAT IS A SOCIAL NETWORKING SITE? Web based services that allow individuals to  construct a public profile within a bound...
HISTORY OF SNSTHE EARLY YEARS…SIX DEGREES 1st recognizable social network site launched in  1997 – sixdegrees.com Allowe...
HISTORY (CONT.)FRIENDSTER Launched in 2002 Designed to compete with Match.com Gained wide popularity Later on encounte...
HISTORY (CONT.)MYSPACE Begun in 2003 Regularly added new features Teenagers joined in mass in 2004 User policy allows ...
HISTORY (CONT.)FACEBOOK Started in early 2004 as a Harvard only SNS Gradually spread to  schools, colleges, institutions...
ADVANTAGES OF SNS Virtual platform for communication &  information sharing More acceptability A single connection to m...
ADVANTAGES (CONTD.) Makes people with common interest under one  roof Taking word of mouth to another level  communicati...
DISADVANTAGES OF SNS Lack of Anonymity Scams Harassments Lack of privacy Chance of loss of personal data Time consum...
BUSINESS OUTLOOK WITH SNS   Effective on SNS personal users   Direct connection with World- Wide Customers   Business N...
EFFECT ON SNS PERSONAL USERS 63% of total internet users uses SNS for  personnel purposes Unaware about manual marketing...
DIRECT CONNECTION WITH WORLD WIDE           CUSTOMERS Rise of internet marketing Considers SNS marketing as best direct ...
MARKETING TOOL Chance to make trail experiments Researching tool Single networking system Low cost Attracts customers...
MAJOR SOCIAL NETWORKING         SITES FACEBOOK TWITTER MYSPACE NING GOOGLE PLUS
FACEBOOK  Launched in February 2004, operated and  privately owned by Facebook, Inc. 700 million monthly users Facebook...
 Created in March 2006 by Jack Dorsey Online social networking and micro  blogging service, enables its users to send an...
 Launched in August 2003 and is headquartered  in Beverly Hills, California. Owned by Specific Media LLC and pop  star J...
   Online platform for people and organizations to    create custom social networks   Launched in October 2005   Offers...
GOOGLE PLUS A social network operated by Google. Launched on June 28th, 2011 with integrations  across a number of Googl...
SOME BUSINESS SNS   XING   RYZE   LINKEDIN   ECADEMY
XING 11 million member Professionals meet up, find jobs, generate ideas Available in 16 languages 5000 specialist grou...
RYZE 5,00,000+ users,200 countries Helps people make connections and grow their  networks Build career, find job, make ...
LINKEDIN Launched in may 2003 120 million registered users,200+ countries Available in 9 languages 10 million+ members...
ECADEMY Began in 1998 1,00,000+ members Meant for business owners and entrepreneurs Simple learning steps-know me, lik...
SOME FACTS ABOUT SNS 70% SNS users access SNS everyday According to telecom regulatory authority of  India, there are 83...
COMPANIES THAT SUCCESSFULLY MADEUSE OF SNS1) JET AIRWAYS Launched their facebook page in January,2010  (www.facebook.com/...
2)MARUTI SUZUKI largest selling automobile manufacturer in  INDIA Common man’s first preference Maruti’s Brands in SNS ...
4)HBO – Largest fan base in entertainment  channels category ADIDAS took over from NIKE & REEBOK during  2011 Leads with...
SNS AS A BUSINESS TOOL Seeking and exchanging of information interaction with customers building relationship and trust...
POINTS TO BE CONSIDERED Understand the fundamentals of communication  and technology Never create pages just on the buzz...
SNS AS A BUSINESS TOOL(CONT.) Competitive insights Recruitment and retention of customers &  business partners Reputati...
CONCLUSION In this present age of increased  consumerism, business are trying to bring in  new strategies to attract cust...
Social networking sites_business_sop_18
Social networking sites_business_sop_18
Social networking sites_business_sop_18
Social networking sites_business_sop_18
Social networking sites_business_sop_18
Social networking sites_business_sop_18
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Social networking sites_business_sop_18

  1. 1. SOCIAL NETWORKING SITES & BUSINESS PRESENTED BY, SOP 18 SREELATHA S NAIR KIRAN BABU SINTO K A SYAM PRASASD VISHNU MENON
  2. 2. WHAT IS A SOCIAL NETWORKING SITE? Web based services that allow individuals to construct a public profile within a bounded system. Identify other users with whom they share a connection. View and traverse their list of connections and those made by others within the system. Internal(private) External(public)
  3. 3. HISTORY OF SNSTHE EARLY YEARS…SIX DEGREES 1st recognizable social network site launched in 1997 – sixdegrees.com Allowed creation of profiles and listing friends Helped to send messages and attracted millions of users 2000-service closed
  4. 4. HISTORY (CONT.)FRIENDSTER Launched in 2002 Designed to compete with Match.com Gained wide popularity Later on encountered technical and social difficulties 2000 onwards many new SNSs were launched. While socially organized SNSs solicit broad audiences, professional sites such as LinkedIn, Visible path and Xing focus on business people.
  5. 5. HISTORY (CONT.)MYSPACE Begun in 2003 Regularly added new features Teenagers joined in mass in 2004 User policy allows minors Safety issues plagued MySpace after 2005
  6. 6. HISTORY (CONT.)FACEBOOK Started in early 2004 as a Harvard only SNS Gradually spread to schools, colleges, institutions, professionals inside corporate networks and eventually everyone Users are unable to make full profile public Features differentiating FB
  7. 7. ADVANTAGES OF SNS Virtual platform for communication & information sharing More acceptability A single connection to multiple connections Builds brand awareness Low cost publicity Increases marketing effectiveness Access market in real time
  8. 8. ADVANTAGES (CONTD.) Makes people with common interest under one roof Taking word of mouth to another level communication Open environment – Easy gathering of right customers Research platform
  9. 9. DISADVANTAGES OF SNS Lack of Anonymity Scams Harassments Lack of privacy Chance of loss of personal data Time consuming
  10. 10. BUSINESS OUTLOOK WITH SNS Effective on SNS personal users Direct connection with World- Wide Customers Business Networking & Expansion Important Marketing Tool Entertainment Marketing Low Cost publicity
  11. 11. EFFECT ON SNS PERSONAL USERS 63% of total internet users uses SNS for personnel purposes Unaware about manual marketing More effective in this particular group
  12. 12. DIRECT CONNECTION WITH WORLD WIDE CUSTOMERS Rise of internet marketing Considers SNS marketing as best direct communication No barriers regarding places or countries World communication under one umbrella Comfortable feedback device E.g.: Virgin Train & Twitter
  13. 13. MARKETING TOOL Chance to make trail experiments Researching tool Single networking system Low cost Attracts customers by discount coupons E.g.: Dell & Twitter generates 6.5 million $
  14. 14. MAJOR SOCIAL NETWORKING SITES FACEBOOK TWITTER MYSPACE NING GOOGLE PLUS
  15. 15. FACEBOOK Launched in February 2004, operated and privately owned by Facebook, Inc. 700 million monthly users Facebook was founded by Mark Zuckerberg with his college roommates and fellow computer science students In January 2009 Compete.com study ranked Facebook as the most used social networking service by worldwide monthly active users. Most of Facebooks revenue comes from advertising. Microsoft is Facebooks exclusive partner for serving banner advertising
  16. 16.  Created in March 2006 by Jack Dorsey Online social networking and micro blogging service, enables its users to send and read text-based posts of up to 140 characters. 200 million users in 2011, generating over 200 million tweets and handling over 1.6 billion search queries per day. SMS of the Internet.
  17. 17.  Launched in August 2003 and is headquartered in Beverly Hills, California. Owned by Specific Media LLC and pop star Justin Timberlake. 80 million monthly users From 2005 until early 2008, Myspace was the most visited social networking site in the world. In June 2006 Google surpassed myspace But on April 19, 2008, Facebook overtook Myspace in the Alexa rankings
  18. 18.  Online platform for people and organizations to create custom social networks Launched in October 2005 Offers customers the ability to create a community website with a customized appearance and feel. There are over 90,000 (as of June 2011) social websites, known as Ning Networks, running on the Ning Platform. As of June 2011, Ning has 65 million monthly unique visitors globally on its platform Ning was co-founded by Marc Andreessen and Gina Bianchins. On September 21, 2011, the company announced its merger with Glam Media.
  19. 19. GOOGLE PLUS A social network operated by Google. Launched on June 28th, 2011 with integrations across a number of Google products, including Buzz and Profiles. Key element is ‘CIRCLES’ I t has a section specifically for viewing, managing and editing multimedia ‘Hangout Feature’
  20. 20. SOME BUSINESS SNS XING RYZE LINKEDIN ECADEMY
  21. 21. XING 11 million member Professionals meet up, find jobs, generate ideas Available in 16 languages 5000 specialist groups www.xing.com
  22. 22. RYZE 5,00,000+ users,200 countries Helps people make connections and grow their networks Build career, find job, make sales Networking among business firms www.ryze.com
  23. 23. LINKEDIN Launched in may 2003 120 million registered users,200+ countries Available in 9 languages 10 million+ members from India More than 2 million companies have LinkedIn pages For building professional business relationships Formal communication www.linkedin.com/
  24. 24. ECADEMY Began in 1998 1,00,000+ members Meant for business owners and entrepreneurs Simple learning steps-know me, like me, follow me
  25. 25. SOME FACTS ABOUT SNS 70% SNS users access SNS everyday According to telecom regulatory authority of India, there are 83 million internet users in India Mobile devices comes with a built in SNS SNS through mobiles expected to reach 72 million by 2014 SNS is a fast emerging medium for seeking information
  26. 26. COMPANIES THAT SUCCESSFULLY MADEUSE OF SNS1) JET AIRWAYS Launched their facebook page in January,2010 (www.facebook.com/jetairways) Extended its presence to LinkedIn & foursquare(a location based mobile SNS) Saw an immense response,1.5 lakh fans
  27. 27. 2)MARUTI SUZUKI largest selling automobile manufacturer in INDIA Common man’s first preference Maruti’s Brands in SNS – SX4, SWIFT DESIRE, RITZ, ALTO, A STAR Targeted youth who spends time in SNS3)MAX NEWYORK LIFE INSURANCE Started an SNS page to attract customers and answer to their queries
  28. 28. 4)HBO – Largest fan base in entertainment channels category ADIDAS took over from NIKE & REEBOK during 2011 Leads with 7 lakh+ fans5) Warner Bros. Launched ‘batman’ in facebook Viewed with the help of facebook credits
  29. 29. SNS AS A BUSINESS TOOL Seeking and exchanging of information interaction with customers building relationship and trust improving internal communication business performance More valuable connection with customers branding Comparatively cheaper means of brand promotion
  30. 30. POINTS TO BE CONSIDERED Understand the fundamentals of communication and technology Never create pages just on the buzz Have knowledge on SNS marketing Have to be more about conversations than declarations Should involve free expression and & relationship building Has to be frequently updated Should use SNS with traditional means of Marketing intelligence and communication
  31. 31. SNS AS A BUSINESS TOOL(CONT.) Competitive insights Recruitment and retention of customers & business partners Reputation building Helps to gain customer support Helps to handle complaints, questions and delivers real time solutions Influences revenue & market shares
  32. 32. CONCLUSION In this present age of increased consumerism, business are trying to bring in new strategies to attract customers. As a result, the relevance and use of social media by the business has been on a rise in the recent years. It’s a cheaper marketing strategy Consumers promote the brand Forms an important part of a ‘netizens’ life SNS has been the most desirable platform to share and connect with friends, family or online community at large.

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