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Paying Attention Exercise - Ananth

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Paying Attention Exercise - Observations and Hidden Insights
A case study on 4 shops
Content Owned By: Ananth Gollapinni

Published in: Education
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Paying Attention Exercise - Ananth

  1. 1. Course on Creativity Anantha Padmanabha GollapinniAssignment 2: ARE YOU PAYING ATTENTION? (Observation Lab) gollapinni@gmail.comBelow is the observation on 4 shops of 4 categories: ( Number of visits: More than 4 to each shop at different times)O1 : Big BazaarO2: Vegetable ShopO3: Retail Grocery StoreO4: Corner Shop – Green Leaves and Tender Coconuts
  2. 2. Course on Creativity Anantha Padmanabha GollapinniAssignment 2: ARE YOU PAYING ATTENTION? (Observation Lab) gollapinni@gmail.comSet 1 : & Big Bazaar Vegetable ShopCustomers All types of customers All types of customersEnvironment Parking – Facility available, but access is difficult. Not enough. Difficult to find parking near the facility/No parking facility. Not easy to park Traffic jams/disruption in front of the Shops Traffic jams/disruption in front of the Shops Cleanliness can be better Need to walk to the shop and carry the vegetables back. Shopping : Pick up and payment structure is facilitating. Inside the shop, neat. Customers : Individuals, couples, Families with elders and all visit the Small shop – But fully equipped with technology and a good POS shop. terminal Neatly arranged Shopping : Pick up and payment structure is facilitating. Only shop in the vicinity to supply: good , fresh fruits and vegetables at
  3. 3. Course on Creativity Anantha Padmanabha GollapinniAssignment 2: ARE YOU PAYING ATTENTION? (Observation Lab) gollapinni@gmail.com reasonable prices. The stock gets over soon and is replenished in the evening everyday. Customers : Individuals, couples, Families with elders and all visit the shop. Small big shop.Personnel Many people to support and help in the shop. Shop Owner is busy. Not attentive. Helpers are busy to keep the shop clean and arrange the products. But eager to help when solicited. 1 person at the counter. Person who operate the counter: Takes shifts. Family owned business.Products Most of the needs under one roof All the needed vegetables (almost all) – at one place Product Quality : Mixed Fresh Product Handling: Fair but, huge improvements are possible and are Frequently replenished expected by the customers At the POS terminal, there are neatly packed Dry Fruits and few other Product arrangement : As per the categories. energy drinks and Fruit Juices kept. These are not the regular products. Easy to Pickup Some special exotic varieties of fruits and vegetables are also available.
  4. 4. Course on Creativity Anantha Padmanabha GollapinniAssignment 2: ARE YOU PAYING ATTENTION? (Observation Lab) gollapinni@gmail.comOthers Owned by big Retail Supply Chain – Future Group Father and 2 sons share the responsibility to run the shop.Set 2 : & Retail: Venky Green Leaves /Tender Coconut @CornerCustomers Periodic Customers Regular Most of them look like regular customers People from all walks of life Enough number of customers to keep the personnel busy in the shopEnvironment Easy to approach Open Parking is difficult Temporary set up Randomly arranged products Easy to approach Shop/distribute at the counter on order Easy to select the products People can not walk into the shop to select what they want. Easy to check the quality of the products Location: People need to come to this shop specifically to buy the
  5. 5. Course on Creativity Anantha Padmanabha GollapinniAssignment 2: ARE YOU PAYING ATTENTION? (Observation Lab) gollapinni@gmail.com products. Quick shopping Closer to other shops that sell vegetables and others, small hotels and Easy to know what is available some road side vendors. Hygiene – some concerns Presence: Only during sometime in the day, but at the same placePersonnel Friendly. Friendly Attentive Attentive Ready to take orders for products ordered by the vendors Quick Like OEMsProducts Frequent rotation > Frequent replacement from shelves > New Stock Fresh Quality is good Good quality Looks like most of the products are directly sourced from OEMs Less variety Most of the products are regularly purchased by loyal customers Specific category of products Availability : Limited stocksOthers The owner is relaxed. The owner is relaxed, just waiting to sell off the stocks Sometimes expecting free, expecting customers Sometimes expecting free, expecting customers Most of the business runs because of the loyal customers Most of the business runs because of the loyal customers Family owned Individual owned
  6. 6. Course on Creativity Anantha Padmanabha GollapinniAssignment 2: ARE YOU PAYING ATTENTION? (Observation Lab) gollapinni@gmail.com
  7. 7. Course on Creativity Anantha Padmanabha GollapinniAssignment 2: ARE YOU PAYING ATTENTION? (Observation Lab) gollapinni@gmail.com

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