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Net Promoter Score
What is NPS®?
● A survey system designed to measure customer satisfaction and loyalty.
● Net Promoter Score® measures cust...
How is NPS® calculated?
Calculate your NPS by answering this question:
How likely is it that you would recommend your bran...
NPS® Response Categories
Promoters (9-10)
● loyal enthusiasts,
● fueling growth
Passives (7-8)
● satisfied. but
unenthusia...
NPS® calculation
What is a good NPS®?
Examples of NPS for other Companies
50
Anant’s current NPS®
Why are we using NPS®?
● Easy to use & intuitive
● Management tool
● Common language to classify clients
● Correlates to b...
www.anant.us | solutions@anant.us | (855) 262-6826
3 Washington Circle, NW | Suite 301 | Washington, DC 20037
Data & Analy...
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What is a Net Promoter Score?

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Net Promoter Score is a management tool that can be used to gauge the loyalty of a firm's customer relationships. It serves as an alternative to traditional customer satisfaction research and is claimed to be correlated with revenue growth.

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What is a Net Promoter Score?

  1. 1. Net Promoter Score
  2. 2. What is NPS®? ● A survey system designed to measure customer satisfaction and loyalty. ● Net Promoter Score® measures customer experience and predicts business growth.
  3. 3. How is NPS® calculated? Calculate your NPS by answering this question: How likely is it that you would recommend your brand to a friend or colleague?
  4. 4. NPS® Response Categories Promoters (9-10) ● loyal enthusiasts, ● fueling growth Passives (7-8) ● satisfied. but unenthusiastic ● vulnerable to competitive offerings Detractors (0-6) ● unhappy clients ● damage your brand ● impede growth
  5. 5. NPS® calculation
  6. 6. What is a good NPS®?
  7. 7. Examples of NPS for other Companies
  8. 8. 50 Anant’s current NPS®
  9. 9. Why are we using NPS®? ● Easy to use & intuitive ● Management tool ● Common language to classify clients ● Correlates to business growth ● Benchmarking
  10. 10. www.anant.us | solutions@anant.us | (855) 262-6826 3 Washington Circle, NW | Suite 301 | Washington, DC 20037 Data & Analytics Cassandra, DataStax, Kafka, Spark Customer Experience Sitecore Information Systems Salesforce, Quickbooks, and more

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