Case files equinox12

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Case files equinox12

  1. 1. CHHATTISGARH TOURISM presentsMARKETING CASE STUDY COMPETITION
  2. 2. CASE FILES Chhattisgarh – full of surprises Chhattisgarh may be a young state but is an ancient land. Situated in the heart of India, the state is endowed with a rich cultural heritage and attractive natural diversity. Tourism in Chhattisgarh The State is full of ancient monuments, rare wildlife, exquisitely carved temples, Buddhist sites, palaces, water falls, caves, rock paintings and hill plateaus. Tourism destinations of the state are in their natural state, untouched and unexplored and offer a unique and alternate experience to tourists when compared to traditional destinations. The tribal regions have its unique cultural and ecological identity, concentrated mainly in northern and southern parts of the state. The Green State of Chhattisgarh has 44% of its area under forests, and is one of the richest bio-diversity areas in the country. The state has immense tourism potential in various focus areas of tourism. Focus areas of tourism in Chhattisgarh 1. Wild life and eco tourism 2. Architecture and monuments 3. Ethnic tourism 4. Spiritual and religious tourism Detailed info on tourism in Chhattisgarh can be found on http://chhattisgarhtourism.net/
  3. 3. Chhattisgarh Tourism Board (CTB) is the nodal agency for development of tourismindustry in the state. Through its policies and practices, it has been promotingsustainable and responsible tourism. For details on initiatives and policies on tourism,visit www.visitcg.in, http://visitcg.in/index.php/download/107-chhattisgarh-tourism-board-annual-reports-prashashnik-prativedan.html.The road aheadThe tourism industry is undergoing sea changes in every aspect. Tourist profiles havechanged a lot. Travel patterns, number of people travelling together, frequency ofvacations are no longer the same. Choices of destination for Indian tourists haveopened up and variables that affect these choices are rapidly changing. Emergingconcepts of responsible and sustainable tourism practices have changed the waybusinesses are conducted in tourism industry. Chhattisgarh tourism has been followingthe strategy to keep up with developments in the industry and offer tourists a wowexperience.To establish, promote and sustain Chhattisgarh as a niche tourism destination forIndian tourist in various focus areas would require innovative and path breaking ideas.Innovation in planning the offer, communication channels and delivery mec hanisms isgoing to be the game changer in tourism industry. Yet at the same time feasibility andpracticality of these ideas would determine how successful the implementation is goingto be.The opportunityDevelop a plan of action complete with a comprehensive marketing strategy toestablish, promote and sustain tourism in Chhattisgarh. The plan should focus not onlyon strategy formulation but should be specific on implementation as well.In doing so you are required to gather additional information if required and conductanalyses to support your conclusions. Present your ideas in a power point presentationin not more than 12 slides, excluding your cover slide and references. The ideas shouldbe your original; any material referenced should be duly mentioned in the standardformat.Follow the rules and regulations strictly, mentioned in next section to avoiddisqualification.
  4. 4. RULES AND REGULATIONS Each team should have 3 members. All members should belong to the same institute. A person can be a member of only one team, but there is no limit on the number of teams from a college. Only full time MBA/PGDM students are allowed to participate. Each entry should have a cover slide mentioning team name, participants, e‐mail ids and mobile nos. of the team member(s) and the name of the institute they belong to. Last date of Registration and Submission is 28th Feb. 2012 before 17:59:59Hrs. The case deliverables have to be mailed “mantra@iimraipur.ac.in”. Participants shall receive an acknowledgement after mailing their entries. All the files mailed should follow the format casefiles12_<Team Name>_<College Name> The subject of the mail should be of the format casefiles12_<Team Name>_<College Name> Name of the participants, college name etc. should not be mentioned and nowhere else in the entire document. Failure to adhere to this clause will result in automatic disqualification. The submitted presentations would become property of CTB. The shortlisted teams will be invited on campus for subsequent rounds. The deliverables for next round would be mailed only to the shortlisted candidates. In case of any queries please contact: Pratyush Rai +91- 8827380975 Anant Bibhore +91- 8827380944

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