Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ge case study

319 views

Published on

Analyzing Business Market

Published in: Marketing
  • Be the first to comment

Ge case study

  1. 1. Anant Arya IIT Patna
  2. 2. “Power by the Hour”
  3. 3. Jeffrey Immelt GE CEO GE recession 2008 1. Sold some of consumer – focused business 2. Focused on ecofriendly innovation 3. Business to business strategy
  4. 4. Summary  Thomas Edison – founded GE  Diversified Products  Business Strategy  Corporate Campaign  2008 Recession  GE worldwide ranking and recognition
  5. 5. Disclaimer:- 1.Marketing Management: A South Asian Perspective 14 edition - Authors: Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileswar Jha 2. http://slideplayer.com/slide/6612823/ 3. GE official website - http://www.ge.com/ 4. GE official facebook page- https://www.facebook.com/GEIndia 5. Wikipedia - https://en.wikipedia.org/wiki/General_Electric

×