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Budgets.ai provides enterprise buyer budgets ( predicted) and account ranking in these categories - Forecast, Recent Pilots/Eval, Renewal Budgets and Historical Budgets. This information is consumed by ABM platforms for effective targeting and efficient use of Ad spend. Here is the recorded webinar - https://youtu.be/i6ZEx5UI-kA
Account-based marketing (ABM) is helping B2B companies large and small drive more pipeline. However, ABM done right requires strong alignment between marketing and sales. Are your sales reps telling you there are deals happening right now where your company is not even under consideration? Are they concerned that Marketing is not delivering the right accounts for their outreach, especially those that have immediate budget for your products and services?
Introducing Account Budget Intelligence (ABI) which helps B2B marketing and sales teams align around just the right prospects with budgets for your solutions. ABI goes beyond today’s firmographic, technographic, and intent data to help Sales focus laser-like on the right accounts, down to the geo location(s) where a department or business team has an active project or search underway for your offerings. ABI can even provide insights on the right executives to pursue at those accounts. ABI leverages novel AI and ML-based approaches to gather and organize budget intelligence across over 5.4 Million B2B companies.
We will share examples and case studies of how leading B2B companies are using ABI data to fuel their marketing, ABM advertising and sales outreach programs to grow their pipeline.
What is Account Budget Intelligence (ABI) ?
How does ABI identify and prioritize accounts for marketing & sales?
How is ABI different from firmographic, technographic and intent data?
How does ABI inform Sales on the best times and the right executives to engage?
How can ABI fuel ABM marketing and sales outreach programs to grow the pipeline?
Case Studies in ABM + ABI