Fritolays-Lehar, Bikaner (Mixtures)

HUL- Kissan, GopalJi, Hamdard, Fun Foods, Mapro, Kraftfoods- Hershey’s (Flavoured Syrup)

Traditional food outlets & sweet shops on local level.

Competitor’s Wide SKU’s and product line.

Mainly exports.

Food chain in metro 2tier and 3tier cities.

SKU’s present in all major TT’s and MT’S

Demographic --

Adoloscents

GenX

Young Boomers

Awareness through presence (distribution).

Demographics (people in late 50’s to 70’s) with products such as Sugar free Sweets and Low cholesterol mixtures.

2 and 3 tier cities with Ice-cream carts invading HUL’s market.

Geographic

Sugar free ice-creams and sweets.

Products according to local needs of the international geographies.

New B2B markets

Institutions – hotels, pick n moves, offices, schools, colleges.

Consumer promotions – 15%

Pulsating communication needed.

Huge potential for communicating through events.

Should enter through its smaller food chain outlets in sub-urbs as well.