Apple inc

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A case study on Apple Inc and its history during marketing classes by Shantanu sir.

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Apple inc

  1. 1. Apple Inc.<br />
  2. 2. HISTORY<br />
  3. 3. <ul><li> Formed on 1st April 1976 (April Fool’s Day :P )
  4. 4. Formed by Steve Jobs & Steve Wozniak
  5. 5. Apple I was the 1st product, sold 200 units in a few months
  6. 6. Apple II launched in 1978, sold 1lakh units</li></li></ul><li>THE APPLE I<br />
  7. 7. APPLE II<br />
  8. 8. EVOLUTION<br />
  9. 9. THE i MAC <br />6 million units sold.<br />First online selling campaign in 1997.<br />
  10. 10. <ul><li>Became a commodity.
  11. 11. Has also become a source of entertainment
  12. 12. Computers have become easy to use
  13. 13. Entry of new players in the game </li></li></ul><li>Vision Statement <br />To become the world wide leader in computer and mp3 player sales. <br />
  14. 14. Mission <br /><ul><li>Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.</li></li></ul><li>STRATEGIES<br />
  15. 15. Distribution & Sales<br /><ul><li> 1ST retail store in Mc Lean, Virginia in May 2001
  16. 16. Till June 2008, operated 215 stores
  17. 17. Max. stores located in USA
  18. 18. In 2008, Apple became 3rd largest PC maker in USA, , with market share of 8.5%</li></li></ul><li>Internal Audit <br />Strengths<br />iTunes Music Store is a good source of revenue, especially with the iPod and the availability on Windows platform, developing own software and hardware. <br />Apple’s niche audience provides the company with some insulation from the direct price competition. <br />Revamping desktop and notebook lines. <br />Web technology can be used to improve product awareness and sales.<br />Good brand loyalty.<br />Weaknesses<br />Weak relationship with Intel and Microsoft. <br />Weak presence in business arena. <br />Dependency on new product launches.<br />Weak presence in markets other than education and publishing.<br />
  19. 19. Segmentation<br />
  20. 20. PRESENT DAY<br />
  21. 21. iPod classic<br /><ul><li> Revolutionary design
  22. 22. More storage capacity with 160gb version
  23. 23. 40,000 songs storage
  24. 24. 200hrs of video</li></li></ul><li>iPod Shuffle<br /><ul><li>A smaller version of the original iPod.
  25. 25. Much smaller and lighter and can double as a portable USB flash drive with up to 1GB of storage space to back up personal files and exchange them between computers.
  26. 26. For $99 you can purchase the 512MB holding up to 120 songs or the 1GB holding up to 240 songs for just $149. </li></li></ul><li>iPod nano<br /><ul><li>Music videos compatible
  27. 27. Stores 2000 songs or up to 8hrs video content</li></li></ul><li>The iTunes system<br /><ul><li> Online service launched in April 2003
  28. 28. 99cents per song
  29. 29. 45% of the total revenue</li></li></ul><li>The Apple TV<br /><ul><li> Launched in 2005
  30. 30. Digital music model to digital video
  31. 31. Download Tv shows & movies</li></li></ul><li>
  32. 32. Learnings<br /><ul><li> Make an open product
  33. 33. R&D
  34. 34. Innovation
  35. 35. Exploring new markets
  36. 36. Premium prices
  37. 37. Open to competitors</li></li></ul><li>THANK YOU<br />LET’S CHANGE THE RULES OF THE GAME<br />

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