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scenarioDNA connecting ideas to culture 1
the future of newsSTEPHAN WEISS LECTURE SERIES
DESIGN & FLOW
presented by

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scenarioDNA connecting ideas to culture 2
a short
video primer

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scenarioDNA connecting ideas to culture 3
the story
is broken

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scenarioDNA connecting ideas to culture 4
what we
share
what we
know

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scenarioDNA connecting ideas to culture 5
technology
has hijacked
the story

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scenarioDNA connecting ideas to culture 6
what we
share
what we
know
technology has
triggered an
imbalance in
the narrative

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scenarioDNA connecting ideas to culture 7
the irony of the
information age
the greater the access
the less we know

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scenarioDNA connecting ideas to culture 8
A decline
in trust

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scenarioDNA connecting ideas to culture 9
crisis
moments
things are
either going
to get better
or get worse

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scenarioDNA connecting ideas to culture 10
data
science
consumer
anthropology
i help companies
understand culture

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scenarioDNA connecting ideas to culture 11
culture is a
narrative
system
there is a structure
to how the stories
of culture evolve

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scenarioDNA connecting ideas to culture 12
what we
share
what we
know

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scenarioDNA connecting ideas to culture 13
the tradition of
oral storytelling
context
motivating
action
relevance
plot
language
conflict
effective stories are not just
told, they are received

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scenarioDNA connecting ideas to culture 14
most news today is
coded for retelling
over receiving
simplicity
repetition
sentiment

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scenarioDNA connecting ideas to culture 15
it is only
getting more
complex
simplicity
repetition
sentiment

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scenarioDNA connecting ideas to culture 16
news must function in
the lives of people
context
motivating
action
relevance
plot
language
conflict

17.
scenarioDNA connecting ideas to culture
the coldplay effect
music
17
broken
narratives
food
the cost of fast & cheap
fashion
exploitation runs out at some point
news
mistrust fueled by ratings

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scenarioDNA connecting ideas to culture 18
the technology
of news needs
to be redirected

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scenarioDNA connecting ideas to culture
#engagement
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#transparency
#accountability
#accountability
#transparency
#engagement
learning from
other broken
stories

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scenarioDNA connecting ideas to culture 20
we can redirect
technology’s strength
to empower a
stronger narrative
what we
share
what we
know #accountability
#transparency
#engagement

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scenarioDNA connecting ideas to culture 21
decode the
jargon
break through
language and
terminology that
distances us
1.

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scenarioDNA connecting ideas to culture 22
embrace
fluidity
the short life of
snap postings can
empower the raw
exchange of timely
information
2.

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scenarioDNA connecting ideas to culture 23
make data
transparent
and inductive
3.
visualize the information
for transparency,
accountability and
engagement

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scenarioDNA connecting ideas to culture 24
connect
protest as
localized
accountability
4.
make the global local….
and the local global and
empower incremental
policy changes

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scenarioDNA connecting ideas to culture 25
use
technology
to dissolve
barriers
technologies like
Virtual Reality
can reorient our
perception and
empathy
5.

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scenarioDNA connecting ideas to culture 26
embrace
satire as an
engagement
tool
6.
empower us to
stay engaged in the
information

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scenarioDNA connecting ideas to culture 27
let’s get
to work
@timstock
we don’t need to
imagine new stuff…
we need to better
leverage the stuff we
already have.