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Tag Management Systems

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Google Tag Manager

  • Effortlessly migrate your data from Adobe DTM (Dynamic Tag Management) to Adobe Launch so that your business can deliver standout digital experiences that matter. http://bit.ly/2lVgxtW
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Tag Management Systems

  1. 1. About @analyticsninja Loves working with fun businesses
  2. 2. Goals of this presentation • Discuss the benefits of Tag Management Systems • Provide a general overview and training for how to use Google Tag Manager • Tactical implementation example
  3. 3. THANK YOU
  4. 4. Many different TMS options
  5. 5. http://juliencoquet.com/en/2014/01/22/tag-management-miracle-cure/
  6. 6. Use Case: Teams in US West Coast, Europe, Australia, Israel
  7. 7. Manage Permissions
  8. 8. Track Changes
  9. 9. Preview and Debug mode
  10. 10. Preview and Debug mode
  11. 11. Basic Intro to GTM • Tags  pixels or javascript • Rules  cause tags to fire – URLs / hostnames / referrers – Values or Conditions present in Macro • Macros  values • Events  trigger rules to execute if conditions are not already present to fire tag when GTM loads.
  12. 12. Rules
  13. 13. Rules
  14. 14. Rules
  15. 15. Rules
  16. 16. Sample Universal Analytics Tags
  17. 17. Sample Universal Analytics Macros
  18. 18. Sample Universal Analytics Macros
  19. 19. Inside the Universal Analytics Tag
  20. 20. Quickly extend GA implementation
  21. 21. Adwords RLSA
  22. 22. Surprise Client with Reason to Personalize
  23. 23. Surprise Client with Reason to Personalize
  24. 24. http://www.simoahava.com/webdevelopment/universal-analyticsweather-custom-dimension/
  25. 25. Data Layer
  26. 26. Smart Data Layer => Smart Decisions
  27. 27. Smart Data Layer => Smart Decisions
  28. 28. Smart Data Layer => Smart Decisions
  29. 29. Course Technology > Course Name
  30. 30. Smart Data Layer => Smart Decisions

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