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Analytical thinking 7 - June 2012


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Analytical Thinking is a fortnightly newsletter from the UK Business Analytics team.

The purpose of the newsletter is to raise awareness about why analytics is a hot topic at the moment, where is analytics being referenced in the press and in what ways are organisations using analytics.

Business Analytics (Operational Research) is part of the Digital Transformation team in Capgemini Consulting UK

Published in: Technology
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Analytical thinking 7 - June 2012

  1. 1. From: Skornik, CharlotteSent: 07 June 2012 12:15To: Skornik, CharlotteSubject: Analytical Thinking 7 - June 2012 Analytical Thinking Analytical Thinking 7 - A Newsletter from the UK Business June 2012 Analytics Team Introduction Introduction Welcome to the latest edition of Analytical Thinking, a newsletter from the UK Business Analytics community providing snippets of insight on what people have been saying about our capability over the last 2 weeks. Continuing our theme of ‘big data’, we have three articles which reference how analytics provides an opportunity in the face of the big data challenge. The second section of this edition provides a couple of articles on 2 of our offerings: customer analytics and digital analytics. Big Data CEOs Choose Big Data Over Big Data - Size Doesnt Matter, Social Media Its The Way You Use It That This article poses the Counts question: Which do This article summarises a CEO’s prefer — to number of key themes invest in social media from a recent Eduserve software that can symposium titled: Big help you connect in Data, Big Deal? The the realm of social networks, or to underlying topic running possess Big Data facilities that may through these messages is not being to help improve profitability and analysis hung up upon the word ‘big’ and that size capabilities? The answer to which the is clearly only one dimension of the big article finds, is the less risky and data challenge. The article argues that of potentially more beneficial realm of Big more interest and just as valuable is the Data software. analytics that needs to accompany the See article challenge and the evidence- based decision-making that big data can enable. See article Mobile Data Site Illustrates Consumerization of Big Data Whilst the big data challenge is well recognised as presenting a computational concern for data owners over the next few years, this article argues that it provides an opportunity for a new trend of services; that the likes of Google and other data owners, can package their data in visualisation tools to make it easy to create, consume and understand in ways that were never possible before without
  2. 2. sophisticated tools and a valuable data pipeline. The article argues that, through such websites, more data will be commercially available and therefore a ‘consumerisation’ of big data. See articleBusiness Analytics OfferingsWeb Analytics Customer Analytics10 Commandments of Digital Analytics How Well Do You Know Todays Customer? In a rebranding Capgemini’s business analytics of web communities have a number of analytics into alliances with software partners. digital Once such partnership within analytics, this the UK Business Analytics article practice is an alliance with refreshes 10 key principles of software vendor SAS. This blog, reviewing a web analytics to keep up with recent SAS conference, provides examples of how the pace of change required in analytical software such as SAS has been used to analytics in a digital age. better understand customers in a digital age, with particular reference to the financial services See article sector. See articleFootnoteFigure It Out Blog Have you visited the Figure it out blog yet? back to topFeedbackWe hope that you have enjoyed reading this seventh edition of Analytical Thinkingand hope that it has provided you with a good insight into some of the value that iscurrently being realised through Business Analytics solutions. If you would like to findout more about our services and propositions then please contact Nigel Lewis or JonChadwick. If you have any suggestions on how we can improve this newsletter or ifyou have received it via a colleague and would like to subscribe then please contactCharlotte Skornik. If you spot an article that is Business Analytics related then wedlike to know about it, please submit it to Charlotte Skornik, and it may appear in thenext edition of Analytical Thinking! back to top The information contained in this newsletter is proprietary and confidential. It is for Capgemini internal use only. Copyright © 2012. All rights reserved by Capgemini. subscribe to this newsletter
  3. 3. This is a fortnightly newsletter, if you don’t want to receive it anymore, please let me know.Regards,Charlotte SkornikOperational Researchcharlotte.skornik@capgemini.comTel: +44 (0) 870 904 5666 - Mob: +44 (0) 789 115 Holborn Viaduct - London - EC1N 2PBConnect with us:Capgemini Consulting is the strategy and transformation consulting brand of Capgemini Group